商業計畫書─連鎖醫療健身房

Abstract

中文摘要 隨著台灣快速邁入超高齡社會，銀髮族群對健康管理和運動需求日益增長。根據國家發展委員會的預測，2025年台灣65歲以上人口將占總人口的20%，顯示出銀髮族市場的巨大潛力。醫療健身房“享動”針對這一趨勢，提供專業且安全的運動環境和指導，致力於解決銀髮族在運動過程中面臨的各種挑戰。 本計劃書分析了台灣健身產業的市場現況與趨勢，並探討銀髮族市場的需求特性。享動選擇與醫療機構的緊密合作策略，創造出獨特的市場優勢。藉由STP分析、五力分析及SWOT分析，我們深入理解市場需求及競爭環境，制定出具有競爭力的市場定位和策略。產品及服務設計上，享動導入運動健檢，確保客戶獲得專業的健康指導，並提供全面的運動專案管理。 在行銷策略上，我們強調品牌知名度的提升及客戶忠誠度的建立，利用多元行銷渠道達到廣泛宣傳的效果。財務規劃詳細說明了營收和成本預測，確保業務的可持續發展。最後，股權規劃和加盟策略通過分階段的實施，不僅擴大了市場份額，也激勵了核心團隊，並促進醫健合作，為享動的長期成長提供了穩固的基礎。

ABSTRACT As Taiwan rapidly approaches a super-aged society, the demand for health management and exercise among the elderly population is growing significantly. According to the National Development Council, by 2025, 20% of Taiwan's population will be over 65 years old, highlighting the enormous potential of the senior market. In response to this trend, the medical fitness center “VitalMove” aims to provide a professional and safe exercise environment and guidance, addressing the various challenges faced by the elderly in their exercise routines. This business plan analyzes the current state and trends of Taiwan's fitness industry and explores the demand characteristics of the senior market. VitalMove's strategy of close cooperation with medical institutions creates a unique market advantage. Through STP analysis, Porter's Five Forces analysis, and SWOT analysis, we gain a deep understanding of market needs and the competitive landscape, establishing a competitive market positioning and strategy. In terms of product and service design, VitalMove introduces fitness assessments to ensure that customers receive professional health guidance and comprehensive exercise project management. Our marketing strategy focuses on enhancing brand awareness and building customer loyalty, utilizing diverse marketing channels to achieve widespread promotion. The financial plan details revenue and cost projections, ensuring sustainable business development. Finally, the equity planning and franchise strategy, implemented in phases, not only expand market share but also motivate the core team and promote medical-fitness cooperation, providing a solid foundation for VitalMove's long-term growth.