商業提案:透過餐廳花卉訂閱計畫提升社會意識

Abstract

這份商業提案介紹了一種新型的花卉訂閱服務，此服為每週向餐廳提供新鮮花卉產品，同時幫助提高一般民眾的社會意識。由於花卉的壽命短和成本效益相對較低的原因，台灣消費者對花卉產品的購買意願有限。目前許多國家的趨勢是將花卉產品整合到攝影、婚禮佈置和商業裝飾等領域中，以增加花卉的使用率。然而，由於這個行業的進入門檻低，競爭變得日益激烈，花卉工作室如何自我創新已成為在這個競爭激烈的市場中生存的關鍵。因此，這個花卉訂閱計劃提出了一種商業模式，不僅為花卉工作室提供了穩定的收入來源，也幫助客戶執行企業社會責任，最終吸引更多消費者。本產品還可以激勵一般民眾關懷社會議題，最終激發所有相關人員為社會做出貢獻。

這份商業計劃通過多種方法來分析此花卉訂閱計劃。首先介紹背景，並使用相關策略工具來檢視其商業概念。其次為市場研究，旨在了解市場規模並完善商業策略。研究還包括了一項與消費者的調查，該調查用於評估在客戶實施計劃後他們的行為是否會改變。最後，明列出詳細的業務運營策略和為期五年的財務預測，以證明這種商業模式是可行且可獲利的。

This business proposal introduces a unique floral subscription service that involves delivering fresh floral products to restaurants weekly while also helping to raise social awareness among the general public. Due to the limited lifespan of flowers and relatively low cost-effectiveness, Taiwanese consumers have limited purchasing intentions for floral products. The current trend in many countries is to integrate floral products into various related fields such as photography, wedding decoration, and restaurant design to increase usages of florals. However, due to the low entry barriers in this industry, competition has become increasingly fierce. How floral studios differentiate themselves has become the key to surviving in this competitive market. Thus, this floral subscription plan presents a business model that not only provides a steady income stream for the floral studio but also supports clients in incorporating Corporate Social Responsibility, ultimately attract more visitors. The product also empowers end customers to recognize and address societal challenges, ultimately motivating all individuals involved to contribute to positive changes. This business plan analyzes the floral subscription plan through multiple analytical methods. It begins by introducing the background and examining the business concept using strategic tools. Subsequent market research is to understand the market size and refine the business strategy. The study also includes the result of a survey with consumers which is to assess whether their behaviors would change after the client implemented the plan. Finally, the detailed business operational strategy is outlined along with a 5-year financial projection to demonstrate that this business model is profitable.