台上一分鐘，台下十年功：台北半官方農民市集的展演與治理

Abstract

自從2010年以來，農民市集在全國各地如雨後春筍般陸續出現，為社會大眾提供了另一種購買食品的方式。農民市集與傳統市場、生鮮超市等其他食品銷售平台不同的地點在於消費者可以與生產者進行面對面的交流，消費者對於自身所吃之食品的生產過程、營養價值等有更多的認識，同時在農民市集中消費者與生產者之間亦存在眾多資訊與情感上的交流。 農民市集的出現，如同為小農提供一嶄新的舞台，讓其透過舞台盡情的表現自我。如同大多數媒體與文獻所描述，在舞台上存在著如此美好且浪漫的想像，然而在舞台下我們所不知的是生產者們為了進入農民市集到底需付出多少努力，又必須與何種事物奮鬥與競爭，才能站上舞台。小農透過舞台展演著自身，而另一方面，農民市集的經營方本身亦對農民市集的呈現有著不一樣的想像，在這樣的過程中，又反映著現今台灣農業生產的何種情況？ 本研究選定花博農民市集與希望廣場為研究區域，試圖透過多次的深度訪談農民與農民市集的經營方，嘗試建構與描繪出生產者與消費者在農民市集這個舞台上是如何演出與進行交流，而在舞台之下，嘗試揭露生產者又是如何準備與面對各種困難，因而得以上台演出。在描繪農民們從生產到農民市集的過程中，以此點出農業生產第一線的現況，同時也顯現出在台北兩個半官方性質農民市集的治理之下其所展現的特殊性，並以此點出其背後我們對於農產品的生產端仍不熟悉。

Since 2010, farmer’s markets have sprung up in Taiwan, providing the public with another way to buy food. The difference between farmers' markets and other food sales platforms such as traditional markets and supermarkets is that consumers can communication with producers face－to－face. Consumers also understand the production process and nutritional value of the food. At the same time, in farmer’s markets, there are many information and emotional exchanges between consumers and producers. The emergence of farmer’s markets provides a new stage for farmers to perform themselves. In most media and literature, people image that farmer’s markets are beautiful and romantic. However, what we don’t know is how much effort the producers have to do in order to enter the farmers’ market, and what kind of things they have to struggle with, that they can finally stand on the stage. Farmers perform their rurality through the stage. Farmers perform themselves on the stage on the other hand, the operators of farmers’ market also have different imaginations about the farmers' markets. In this process, what kind of Taiwan's agricultural production situation will be reflected? This study selected the Taipei Expo Farmer’s Market and The Hope Plaza Farmers' Market as the research areas. Through in－depth interviews with farmers and the operators of farmers’ market, construct and depict the relationship between producers and consumers on the stage of the farmers’ market. And off the stage, try to reveal how producers prepare and face various difficulties so that they can perform on stage. Highlighting the situation of agricultural production, and also reveals the special characteristics of the two semi-official farmers' markets in Taipei. And point out that we are still not familiar with the agricultural products.