外商在台子公司發展策略之研究 - 以韓國博泰科技為例

Abstract

not available

VATECH CO., Ltd. is an emerging dental and medical imaging device manufacturer focused on developing and producing innovative new dental and medical digital X-ray for improved diagnosis and treatment. Since VATECH Co., Ltd. entered into Taiwan market with its fully-owned subsidiary, VATECH Taiwan in 2007, VATECH Taiwan has enjoyed two consecutive years of success and growth. Over the course of this time, VATECH Taiwan’s revenue has soared, while it took the leading position in Taiwan Dental Digital X-ray market in terms of the market share. However, as VATECH Taiwan faces increasing competition and rapid changes in industry boundaries, it must react quickly to maintain its competitive advantage. Furthermore, as a subsidiary company of VATECH Co., Ltd. located in Korea, it needs to play more strategically important roles in order to get sustainable growth. This paper presents an analysis of VATECH Taiwan, and the Dental Digital X-ray industry in which the company competes. Specifically, it provides a strategic analysis of VATECH Taiwan in order to firstly, assess the external situation and industry and secondly, identify the competencies and key issues associated with the internal analysis of the company. By comprehensively analyzing various elements of the strategic position of VATECH Taiwan, this paper will make recommendations regarding a new strategy for the business to enjoy sustained growth and reach further as a subsidiary company.