柬埔寨境內普及電動車的挑戰與契機：以消費者觀點研究

Abstract

This study aimed to explore the factors influencing electric vehicle adoption in Cambodia, focusing on consumer perceptions of cost, competence, charging conditions, and financing options. Despite government efforts to encourage sustainable transportation, electric vehicle consumption in Cambodia has remained low. An internet-based survey was used to gather data from a sample population to better understand Cambodian consumers' perception toward electric cars. Descriptive and logistic regression analysis were used to assess this study's obtained data and hypotheses. The study identified electric car cost as the key barrier to adoption in Cambodia. Concerns about the cost of replacing batteries significantly impacted purchase intentions, while awareness of the long-term savings associated with electric cars could boost adoption rates. Additionally, consumers' willingness to buy electric cars was positively impacted by their perception of vehicle competence The accessibility and convenience of charging infrastructure were also considered important factors in pushing the electric vehicle adoption rate in Cambodia. These findings suggest several important actions to increase electric car adoption in Cambodia. Financial incentives or clearer communication about the long-term savings and lower operating costs associated with EVs is crucial in shifting perceptions and increasing consumer confidence in electric vehicles.

This study aimed to explore the factors influencing electric vehicle adoption in Cambodia, focusing on consumer perceptions of cost, competence, charging conditions, and financing options. Despite government efforts to encourage sustainable transportation, electric vehicle consumption in Cambodia has remained low. An internet-based survey was used to gather data from a sample population to better understand Cambodian consumers' perception toward electric cars. Descriptive and logistic regression analysis were used to assess this study's obtained data and hypotheses. The study identified electric car cost as the key barrier to adoption in Cambodia. Concerns about the cost of replacing batteries significantly impacted purchase intentions, while awareness of the long-term savings associated with electric cars could boost adoption rates. Additionally, consumers' willingness to buy electric cars was positively impacted by their perception of vehicle competence The accessibility and convenience of charging infrastructure were also considered important factors in pushing the electric vehicle adoption rate in Cambodia. These findings suggest several important actions to increase electric car adoption in Cambodia. Financial incentives or clearer communication about the long-term savings and lower operating costs associated with EVs is crucial in shifting perceptions and increasing consumer confidence in electric vehicles.