卓越精進，永不止步—半導體測試設備廠商的經營發展策略分析：以日商愛德萬測試公司為例

Abstract

本論文旨在深入分析半導體測試設備行業的經營發展策略，並以日本企業愛德萬測試公司為研究對象。首先，透過對研究動機、對象與目標、方法和流程的闡述，建立了研究的基本框架。接著，通過廣泛的文獻探討，深入研究了管理學理論、模型以及過往相關研究，為後續分析提供了理論基礎和學術支持。 在產業分析方面，本研究對半導體測試設備行業進行了總體概況、技術發展、市場趨勢、主要競爭者和五力分析，深入了解了這一行業的發展現狀和競爭環境。 在個案公司分析部分，通過對愛德萬測試公司的公司介紹、資源、能力、事業組合、成長策略和事業策略的詳細研究，揭示了該公司的運營情況和發展策略。 總的來說，本論文旨在通過對半導體測試設備行業和愛德萬測試公司的深入分析，探討其經營發展策略，為業界提供實用性的參考和啟示，並為相關領域的研究提供豐富的理論和實踐價值。

The aim of this thesis is to delve into the operational development strategies within the semiconductor testing equipment industry, with a focus on the Japanese company Advantest Corporation. Firstly, the basic framework of the research is established through an elucidation of the research motivation, objectives, methods, and processes. Subsequently, an extensive literature review is conducted to delve into management theories, models, and past related studies, providing a theoretical foundation and academic support for subsequent analysis. In terms of industry analysis, an overview of the semiconductor testing equipment industry, technological developments, market trends, major competitors, and a five-force analysis are undertaken to gain insights into the current state of development and competitive environment within the industry. In the analysis of the case company, Advantest Corporation, a detailed examination of the company''s introduction, resources, capabilities, business portfolio, growth strategies, and business strategies is conducted, revealing the operational situation and development strategies of the company. Overall, this thesis aims to explore the operational development strategies of the semiconductor testing equipment industry and Advantest Corporation through in-depth analysis, providing practical references and insights for the industry and enriching the theoretical and practical value of related research fields.