在香港開設自助式掛耳咖啡店

Abstract

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The proposed business is a self-served store which provides customers solely with premium drip bag coffee. The coffee market in Hong Kong has witnessed significant growth and transformation, driven by changing consumer preferences and the influence of global coffee culture. The market offers a diverse range of coffee options, including specialty coffees, artisanal coffee shops, international chains, and various brewing methods.

However, on one hand consumers face pain points with instant coffee and espresso coffees. Instant coffee is often perceived as lower quality and lacking in flavor compared to freshly brewed coffee. Espresso coffee's qualities can vary, yet the brewing process of it could be time-consuming. While instant coffee is convenient, it may not deliver the same satisfaction as freshly brewed coffee, and Espresso coffee can be inconvenient to consume on the go. On the other hand, coffee shops typically offer drip bag coffee as a supplementary item, drip bags coffee visibility to customers is low, and potentially lead to lower sales of this product line.

The business prioritises sourcing high- quality specialty coffee beans, SOMEWHERE but also fosters a sense of community and collaboration within the local coffee industry. Customers visiting the store will have the opportunity to discover new and exciting coffee products.