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http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/92789Full metadata record
| ???org.dspace.app.webui.jsptag.ItemTag.dcfield??? | Value | Language |
|---|---|---|
| dc.contributor.advisor | 吳政衞 | zh_TW |
| dc.contributor.advisor | Cheng-Wei Wu | en |
| dc.contributor.author | 錢成思 | zh_TW |
| dc.contributor.author | Cheng-Si Qian | en |
| dc.date.accessioned | 2024-07-01T16:06:17Z | - |
| dc.date.available | 2024-07-02 | - |
| dc.date.copyright | 2024-07-01 | - |
| dc.date.issued | 2024 | - |
| dc.date.submitted | 2024-06-19 | - |
| dc.identifier.citation | 中文文獻
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/92789 | - |
| dc.description.abstract | 本研究探討了零售業在全通路整合及併購後整合方面的挑戰與機遇。零售產業的活力與變化，特別是COVID-19疫情後消費者習慣的改變，顯示出全通路(Omni-channel)概念的重要性。通過分析蘇寧易購併購家樂福（中國大陸）與統一併購家樂福（台灣）的案例，本研究旨在找出蘇寧易購併購失敗的原因，並對兩個併購案在全通路整合方面提出建議，探討如何加速併購後的全通路進程。
研究方法採用個案研究，選取亞太區域內具有可比性的兩個市場進行深入調查。研究發現，全通路整合需要注重無縫的顧客體驗、綜合數據分析、供應鏈與物流等方面。併購後的整合策略對於提升全通路進程至關重要，需要平衡策略依存度與公司獨立性，並保持彈性以適應市場變化。 本文首先通過文獻回顧釐清併購、全通路、零售業的相關概念，然後運用六力分析了解中國大陸和台灣市場的狀況。最後，以蘇寧易購和統一集團的併購案例進行對比分析，評估其綜效，並提出全通路整合的具體建議。儘管本研究因資料時間有限，對統一併購家樂福的綜效評估尚需後續觀察，但為零售業的全通路整合提供了有價值的洞見和策略建議。 | zh_TW |
| dc.description.abstract | This study explores the challenges and opportunities in Omni-channel integration and post-merger integration within the retail industry. The dynamism and changes in the retail sector, especially the shifts in consumer habits post-COVID-19, highlight the importance of the Omni-channel concept. By analyzing the cases of Suning's acquisition of Carrefour (Mainland China) and Uni-President's acquisition of Carrefour (Taiwan), this research aims to identify the reasons behind the failure of Suning's acquisition and provide recommendations for Omni-channel integration in these two mergers, investigating how to accelerate the post-merger Omni-channel process.
The research adopts a case study methodology, selecting two comparable markets within the Asia-Pacific region for in-depth investigation. Findings indicate that successful Omni-channel integration requires a focus on seamless customer experience, integrated data analysis, and supply chain and logistics management. Post-merger integration strategies are crucial for advancing Omni-channel processes, requiring a balance between strategic dependency and company independence, while maintaining flexibility to adapt to market changes. This study begins with a literature review to clarify concepts related to mergers, Omni-channel, and the retail industry, followed by a six-force analysis to understand the market conditions in China mainland and Taiwan. Finally, a comparative analysis of the Suning and Uni-President merger cases is conducted to assess their synergy and propose specific recommendations for Omni-channel integration. Although the evaluation of Uni-President's acquisition of Carrefour requires further observation due to limited data availability, this research provides valuable insights and strategic suggestions for Omni-channel integration in the retail industry. | en |
| dc.description.provenance | Submitted by admin ntu (admin@lib.ntu.edu.tw) on 2024-07-01T16:06:14Z No. of bitstreams: 0 | en |
| dc.description.provenance | Made available in DSpace on 2024-07-01T16:06:17Z (GMT). No. of bitstreams: 0 | en |
| dc.description.tableofcontents | 誌謝 i
中文摘要 ii ABSTRACT iii 目次 iv 圖次 viii 表次 xi 第一章、緒論 1 第一節 研究動機 1 第二節 研究目的 1 第三節 研究方法及流程 2 第二章、文獻回顧 4 第一節 併購 4 2.1.1定義 4 2.1.2 流程 4 2.1.3 併購結果之評估 9 2.1.4 成功及失敗因素歸納 10 第二節 全通路 11 2.2.1多通路定義 11 2.2.2 全通路定義 11 2.2.3 全通路與多通路之比較 11 2.2.4 全通路零售的分類 12 2.2.5全通路整合 14 第三節 零售業 15 2.3.1定義 15 2.3.2 特性 16 2.3.3 綜合零售業主要業態比較 16 第三章、零售業產業分析 18 第一節 中國大陸市場 18 3.1.1中國大陸零售市場發展與現況 18 3.1.2中國大陸市場綜合商品零售業六力分析 24 3.1.3總結 33 第二節 台灣市場 34 3.2.1台灣零售市場發展與現況 34 3.2.2台灣市場綜合商品零售業六力分析 41 第四章、蘇寧併購家樂福(中國大陸)案例分析 51 第一節 併購背景介紹 51 4.1.1蘇寧易購公司簡介 51 4.1.2家樂福(中國大陸)簡介 58 第二節 併購流程分析 62 4.2.1併購前 62 4.2.2併購中 63 4.2.3併購後 65 第三節 併購結果分析 67 4.3.1營運綜效 67 4.3.2財務綜效 70 4.3.3市場綜效 71 第五章、統一併購家樂福(台灣)案例分析 74 第一節 併購背景介紹 74 5.1.1統一集團簡介 74 5.1.2家樂福(台灣)簡介 79 第二節 併購流程分析 82 5.2.1併購前 82 5.2.2併購中 83 5.2.3併購後 84 第三節 併購結果分析 87 5.3.1營運綜效 87 5.3.2財務綜效 91 5.3.3市場綜效 93 第六章、結論與建議 94 第一節 個案對比 94 第二節 全通路進程評估與建議 97 6.2.1蘇寧併購家樂福失敗原因探討及建議 98 6.2.2統一併購家樂福可整合方向 99 第三節 結論與建議 100 6.3.1結論 100 6.3.2研究限制 101 参考文獻 102 | - |
| dc.language.iso | zh_TW | - |
| dc.subject | 綜效 | zh_TW |
| dc.subject | 零售業 | zh_TW |
| dc.subject | 全通路 | zh_TW |
| dc.subject | 併購後整合 | zh_TW |
| dc.subject | 併購 | zh_TW |
| dc.subject | Synergy | en |
| dc.subject | Omni-channel | en |
| dc.subject | Post-merger integration | en |
| dc.subject | Mergers and acquisitions | en |
| dc.subject | Retail industry | en |
| dc.title | 零售業併購對於全通路整合之影響：以蘇寧收購家樂福（中國大陸）及統一收購家樂福（台灣）為例 | zh_TW |
| dc.title | The impact of retail industry mergers and acquisitions on omni-channel integration: Case study of Suning’s acquisition of Carrefour (Mainland China) and Uni-President’s acquisition of Carrefour (Taiwan) | en |
| dc.type | Thesis | - |
| dc.date.schoolyear | 112-2 | - |
| dc.description.degree | 碩士 | - |
| dc.contributor.oralexamcommittee | 陳瑀屏;林嘉薇 | zh_TW |
| dc.contributor.oralexamcommittee | Yu-Ping Chen;Chia-Wei Lin | en |
| dc.subject.keyword | 零售業,併購,併購後整合,全通路,綜效, | zh_TW |
| dc.subject.keyword | Retail industry,Mergers and acquisitions,Post-merger integration,Omni-channel,Synergy, | en |
| dc.relation.page | 114 | - |
| dc.identifier.doi | 10.6342/NTU202401230 | - |
| dc.rights.note | 同意授權(全球公開) | - |
| dc.date.accepted | 2024-06-19 | - |
| dc.contributor.author-college | 管理學院 | - |
| dc.contributor.author-dept | 國際企業學系 | - |
| Appears in Collections: | 國際企業學系 | |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| ntu-112-2.pdf | 1.66 MB | Adobe PDF | View/Open |
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