請用此 Handle URI 來引用此文件:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/92678
標題: | 國外零售客戶在臺採用商業銀行數位化服務的意向 The Intention to Adopt Digital Services of Commercial Banks by Foreign Retail Customers in Taiwan |
作者: | 陽成楠 Nutchanon Th. Boonsorn |
指導教授: | 潘雪 Shweta Pandey |
共同指導教授: | 許文馨 Audrey Wen-Hsin Hsu |
關鍵字: | none, UTAUT-2,Digital Banking Services,Foreign Retail Customers,Behavior Intention, |
出版年 : | 2024 |
學位: | 碩士 |
摘要: | none This study investigates the factors influencing foreign retail customers’ intention to adopt digital banking services in Taiwan. The research uses a sequential explanatory mixed-method approach, including quantitative questionnaires and qualitative interviews. The initial quantitative phase employs a structured survey instrument to gather data from 124 respondents, and the subsequent phase involves eight respondents who were selected using a purposive sampling method to ensure the representation of different genders and residing statuses. The study aims to provide actionable recommendations for stakeholders in Taiwan’s financial industry to create a more accessible and inclusive financial landscape. Social Influences, habit, and trust were found to have significant impacts on the intention to adopt digital banking services. For social influences, decisions are often influenced by others’ opinions, typically from educational institutions or workplaces; introducing foreigner-friendly services could potentially expand the foreign customer base. For habit, habitual use leads to a strong incentive to continue using digital services; enhancing user experience, offering digital-exclusive services, simplifying the account opening process, and maintaining reliable services are crucial for retaining the customer base. For Trust, if trust is compromised, customers may stop using digital banking services, but effective crisis management and compensation could persuade some to reconsider. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/92678 |
DOI: | 10.6342/NTU202400979 |
全文授權: | 未授權 |
顯示於系所單位: | 管理學院企業管理專班(Global MBA) |
文件中的檔案:
檔案 | 大小 | 格式 | |
---|---|---|---|
ntu-113-1.pdf 目前未授權公開取用 | 1.67 MB | Adobe PDF |
系統中的文件,除了特別指名其著作權條款之外,均受到著作權保護,並且保留所有的權利。