請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/92678完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 潘雪 | zh_TW |
| dc.contributor.advisor | Shweta Pandey | en |
| dc.contributor.author | 陽成楠 | zh_TW |
| dc.contributor.author | Nutchanon Th. Boonsorn | en |
| dc.date.accessioned | 2024-06-04T16:07:19Z | - |
| dc.date.available | 2025-08-07 | - |
| dc.date.copyright | 2024-06-04 | - |
| dc.date.issued | 2024 | - |
| dc.date.submitted | 2024-05-20 | - |
| dc.identifier.citation | Ajzen, I. (1985). From Intentions to Actions: A Theory of Planned Behavior. In J. &. Kuhl, Action-Control: From Cognition to Behavior (pp. 11-39). Heidelberg: Springer.
Ajzen, I., & Fishbein, M. (1975). Belief, attitude, intention, and behavior: An introduction to theory and research. Reading, Mass.: Addison-Wesley Pub. Co. Ali, A. J., Lee, M., Hsieh, Y.-C., & Krishnan, K. (2005, December). Individualism and Collectivism in Taiwan. Cross Cultural Management: An International Journal, 12(4), 3-16. Ananda, S., Devesh, S., & Lawati, A. M. (2020, May 27). What factors drive the adoption of digital banking? An empirical study from the perspective of Omani retail banking. Journal of Financial Services Marketing, 25(14), 14-24. doi:10.1057/s41264-020-00072-y Ayob, N., Hussin, A., & Dahlan, H. (2009). Three Layers Design Guideline for Mobile Application. International Conference on Information Management and Engineering, 427-431. doi:10.1109/ICIME.2009.99 Banking Bureau, Financial Supervisory Commission. (2023, October 20). Financial Institutions Directory. Retrieved from Banking Bureau, Financial Supervisory Commission: https://www.banking.gov.tw/en/home.jsp?id=24&parentpath=0,5 Banking Bureau, Financial Supervisory Commission. (2023). The Financial Performance Ratio of Domestic Banks. Retrieved from https://www.banking.gov.tw/en/home.jsp?id=148&parentpath=0,100,107 Baptista, G., & Oliveira, T. (2015). Understanding mobile banking: The unified theory of acceptance and use of technology combined with cultural moderators. Comput. Hum. Behav., 50, 418-430. doi:10.1016/j.chb.2015.04.024 Barclays. (2019, September 14). Discovering customer needs through research. Barquin, S., Buntoro, E., HV, V., & Pricillia, I. (2021, September 23). Emerging markets leap forward in digital banking innovation and adoption. Retrieved from McKinsey & Company: https://www.mckinsey.com/industries/financial-services/our-insights/emerging-markets-leap-forward-in-digital-banking-innovation-and-adoption#/ Brown, T., Barry, T., Dacin, P., & Gunst, R. (2005). Spreading the word: Investigating antecedents of consumers’ positive word-of-mouth intentions and behaviors in a retailing context. Journal of the Academy of Marketing Science, 33, 123-138. doi:10.1177/0092070304268417 Casalo, L., Flavian, C., & Guinalui, M. (2007). The role of security, privacy, usability and reputation in the development of online banking. Online Inf. Rev., 31, 583-603. doi:10.1108/14684520710832315 Chang, H. H., & Hamid, M. R. (2010). An Empitical Investigation of Internet Banking in Taiwan. Global Journal of Business Research, 4(2), 39-47. Chang, S. J., van Witteloostuijn, A., & Eden, L. (2010). From the Editors: Common method variance in international business research. J Int Bus Stud, 41, 178-184. doi:10.1057/jibs.2009.88 Choi, J., Erande, Y., & Yu, Y. (2021, August 23). Winning the Digital Banking Battle in Asia-Pacific. Retrieved from Boston Consulting Group: https://www.bcg.com/publications/2021/digital-banking-asia-pacific Creswell, J. W. (1998). Qualitative inquiry and research design: Choosing among five traditions. Sage Publications, Inc. Crouch, M., & McKenzie, H. (2006). The logic of small samples in interview-based qualitative research. Social Science Information, 45, 483-499. doi:10.1177/0539018406069584 Davis, F. D. (1989). Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology. MIS Quarterly, 13(3), 319-340. doi:10.2307/249008 Denaputri, A., & Usman, O. (2019). Effect of Perceived Trust, Perceived Security, Perceived Usefulness and Perceived Ease of use on Customers’ Intention to Use Mobile Payment. SSRN. doi:10.2139/ssrn.3511632 Expat.com. (2023, May 14). Managing Finances and Banking in Taiwan. Retrieved from Expat.com: https://www.expat.com/en/guide/asia/taiwan/17406-banking-and-finance-in-taiwan.html FICO. (2021, March 22). FICO Survey: 71% of Taiwanese Prefer to Use Digital Channels to Engage with their Bank During Financial Hardship. Retrieved from CISION: https://en.prnasia.com/releases/apac/fico-survey-71-of-taiwanese-prefer-to-use-digital-channels-to-engage-with-their-bank-during-financial-hardship-312144.shtml Fintech News Hong Kong. (2022, October 3). https://fintechnews.hk/19260/fintechtaiwan/digital-bank-taiwan/. Retrieved from Taiwan Virtual Banking: Taiwan''s Digital Banks Will Struggle to Turn a Profit, Says Consulting Firm: https://fintechnews.hk/19260/fintechtaiwan/digital-bank-taiwan/ GlobalBanks. (2022, November 29). Taiwan Banking (Non-Resident Bank Account in Taiwan). Retrieved from GlobalBanks: https://globalbanks.com/taiwan-banking/ Graham, M. (2003). Confronting Multicollinearity in Ecological Multiple Regression. Ecology, 84, 2809-2815. doi:10.1890/02-3114 Hale, E. (2022, April 26). Will Taiwan''s banks stay stuck in a ''1980s'' time warp? Retrieved from BBC: https://www.bbc.com/news/business-60918337 Ho, J. C., Wu, C.-G., Lee, C.-S., & Pham, T.-T. T. (2020, August). Factors affecting the behavioral intention to adopt mobile banking: An international comparison. Technology in Society, 63, 1-9. doi:10.1016/j.techsoc.2020.101360 Im, I., Hong, S., & Kang, M.-S. (2011). An international comparison of technology adoption: Testing the UTAUT model. Inf. Manag., 48, 1-8. doi:10.1016/j.im.2010.09.001 Jadil, Y., Rana, N., & Dwivedi, Y. (2021). A meta-analysis of the UTAUT model in the mobile banking literature: The moderating role of sample size and culture. Journal of Business Research, 132, 354-372. doi:10.1016/J.JBUSRES.2021.04.052 Jager, J., Ayikwa, L., & Wannenburg, E. (2022). Ebanking - measuring attributes of banking new technologies adoption in developing economy countries. Business & IT. doi:10.14311/bit.2022.01.04 Johnson, R. B., & Onwuegbuzie, A. (2004). Mixed Methods Research: A Research Paradigm Whose Time Has Come. Educational Researcher, 33, 14-26. doi:10.3102/0013189X033007014 Kapfer, C. (2020, March 12). New digital entrants face off with banks in Taiwan''s retail banking market. Retrieved from The Asian Banker: https://www.theasianbanker.com/updates-and-articles/new-digital-entries-face-off-with-banks-in-taiwan%E2%80%99s-retail-banking-market Kaur, S. J., Ali, L., Hassan, M., & Al-Emran, M. (2021, February 17). Adoption of Digital Banking Channels in An Emerging Economy: Exploring the Role of In-Branch Efforts. Journal of Financial Services Marketing, 26(107), 107-121. doi:10.1057/s41264-020-00082-w Khan, I. U. (2021, February). How does culture influence digital banking? A comparative study based on the unified model. Technology in Society, 68, 1-12. doi:10.1016/j.techsoc.2021.101822 Kilic, S. (2016). Cronbach’s alpha reliability coefficient. Journal of Mood Disorders, 6, 47. doi:10.5455/JMOOD.20160307122823 Kim, J. (2019). Multicollinearity and misleading statistical results. Korean Journal of Anesthesiology, 72, 558-569. doi:10.4097/kja.19087 KPMG. (2021). Taiwan Banking Report. Taipei. Retrieved from https://kpmg.com/tw/en/home/insights/2021/06/taiwan-banking-report-2021.html Lacity, M., & Janson, M. (1994). Understanding Qualitative Data: A Framework of Text Analysis Methods. J. Manag. Inf. Syst., 11, 137-156. doi:10.1080/07421222.1994.11518043 Lan, Y., Fann, E., & Chang, A. (2020, July 31). Tech Disruption In Retail Banking: Digitalization Will Divide Taiwan Banks. Retrieved from S&P Global Ratings: https://www.spglobal.com/ratings/en/research/articles/200731-tech-disruption-in-retail-banking-digitalization-will-divide-taiwan-banks-11571971#ContactInfo Liang, C.-C. (2016). Subjective Norms and Customer Adoption of Mobile Banking: Taiwan and Vietnam. 2016 49th Hawaii International Conference on System Sciences (pp. 1577-1585). IEEE. doi:10.1109/HICSS.2016.199 MacDonald, D., Shiever, H. R., Rekhelman, N., Raza, R., Gerrard, P., & Heacock, D. (2020, July 27). Human-Centered Design Is More Important Than Ever. Retrieved from Boston Consulting Group: https://www.bcg.com/publications/2020/the-importance-of-human-centered-design Markey, R., Barro, J., & Fielding, J. (2020, May 26). Covid’s Unexpected Impact in Banking. Retrieved from Bain & Company: https://www.bain.com/insights/covids-unexpected-impact-in-banking/ Merhi, M., Hone, K., & Tarhini, A. (2019, November). A cross-cultural study of the intention to use mobile banking between Lebanese and British consumers: Extending UTAUT2 with security, privacy and trust. Technology in Society, 59, 1-12. doi:10.1016/j.techsoc.2019.101151 Ministry of Education. (2021, January 28). International students come together to Taiwan, where the one-hundred thirty thousand overseas student mark has been passed. Retrieved from Ministry of Education, Republic of China (Taiwan): https://english.moe.gov.tw/cp-117-25416-d8868-1.html Morse, J. M. (1994). Designing funded qualitative research. In N. K. Lincoln, Handbook of qualitative research (pp. 220-335). Sage Publications, Inc. National Immigration Agency. (2023, September 25). 2023.8 Foreign Residents by Nationality. Retrieved from Ministry of the Interior: National Immigration Agency, Republic of China (Taiwan): https://www.immigration.gov.tw/5475/5478/141478/141380/357300/cp_news Nguyen, T. T., Nguyen, H. T., Mai, H. T., & Tran, T. T. (2020). Determinants of digital banking services in Vietnam: applying UTAUT2 model. Asian Economic and Financial Review, 10(6), 680-697. doi:10.18488/journal.aefr.2020.106.680.697 Panno, K. (2023, August 28). Study Finds Digital Banking Adoption Leads to More Valuable Customers. Retrieved from S&P Global: https://www.spglobal.com/en/research-insights/articles/Study-Finds-Digital-Banking-Adoption-Leads-To-More-Valuable-Customers Rashid, S., Noranee, S., & Bahtar, A. (2023). Digital Banking Adoption Intention Model in Malaysia: A Pilot Study. Information Management and Business Review. doi:10.22610/imbr.v15i3(si).3480 Ravel, T. (2019, January 16). How Banks Can Stay Relevant In The Digital Age. Retrieved from Forbes: https://www.forbes.com/sites/forbestechcouncil/2019/01/16/how-banks-can-stay-relevant-in-the-digital-age/?sh=1b2f23b45004 Rogers, E. M. (2003). Diffusion of Innovations (4th ed.). New York, New York, United States of America: Free Press. Rudhumbu, N. (2022). Applying the UTAUT2 to predict the acceptance of blended learning by university students. Asian Association of Open Universities Journal, 17(1), 15-36. doi:10.1108/AAOUJ-08-2021-0084 Safeena, R., Kammani, A., & Date, H. (2014). Assessment of Internet Banking Adoption: An Empirical Analysis. Arabian Journal for Science and Engineering, 39, 837-849. doi:10.1007/S13369-013-0707-X Shaikh, I. M., Amin, H., Noordin, K., & Shaikh, J. M. (2023, March 27). Islamic bank customers’ adoption of digital banking services: extending diffusion theory of innovation. Journal of Islamic Monetary Economics and Finance, 9(1), 57-70. doi:10.21098/jimf.v9i1.1545 Shan, S. (2023, September 8). Taipei Times. Retrieved from Plan to retain foreign students unveiled: https://www.taipeitimes.com/News/front/archives/2023/09/08/2003805915 Shevlin, R. (2021, May 29). The 12 Most Important Mobile Banking Features (And Why No Bank Can Have Them All). Retrieved from Forbes: https://www.forbes.com/sites/ronshevlin/2021/03/29/new-research-identifies-the-most-critical-mobile-banking-features/?sh=51dc40871851 Siagian, H., Tarigan, Z., Basana, S. R., & Basuki, R. (2022, July). The effect of perceived security, perceived ease of use, and perceived usefulness on consumer behavioral intention through trust in digital payment platform. International Journal of Data and Network Science, 861-874. doi:10.5267/j.ijdns.2022.2.010 Tan, M., & Teo, T. (2000). Factors Influencing the Adoption of Internet Banking. J. Assoc. Inf. Syst., 1, 5. doi:10.17705/1jais.00005 Tertia, S., & Nurbasari, A. (2022). Perceived Ease of Utilization, Usefulness, Security, and Trust in Mobile Banking. Economics and Business Quarterly Reviews, 5(2), 76-82. doi:10.31014/aior.1992.05.02.415 Tiong, W. N. (2020, July 21). Factors Influencing Beavioural Intention Towards Adoption of Digital Banking Services in Malaysia. International Journal of Asian Social Science, 10(8), 450-457. doi:10.18488/journal.1.2020.108.450.457 Tourangeau, R., Rips, L., & Rasinski, K. (2000). The psychology of survey response. Cambridge: Cambridge University Press. doi:10.1017/CBO9780511819322 Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2003, September). User Acceptance of Information Technology: Toward a Unified View. MIS Quarterly, 27(3), 425-478. Venkatesh, V., Thong, J. Y., & Xu, X. (2012, March). Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology. MIS Quarterly, 36(1), 157-178. White, M. J., & Portilla, D. L. (2018). Crisis Management in the Bangkok Industry. In D. &. Plimpton, Bangkok Perspective (pp. 52-57). The Clearing House. Yeh, H. (2020). Factors in the Ecosystem of Mobile Payment Affecting its Use: From the Customers'' Perspective in Taiwan. Journal of Theoretical and Applied Electronic Commerce Research, 15(1), 13-29. doi:10.4067/S0718-18762020000100103 | - |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/92678 | - |
| dc.description.abstract | none | zh_TW |
| dc.description.abstract | This study investigates the factors influencing foreign retail customers’ intention to adopt digital banking services in Taiwan. The research uses a sequential explanatory mixed-method approach, including quantitative questionnaires and qualitative interviews. The initial quantitative phase employs a structured survey instrument to gather data from 124 respondents, and the subsequent phase involves eight respondents who were selected using a purposive sampling method to ensure the representation of different genders and residing statuses. The study aims to provide actionable recommendations for stakeholders in Taiwan’s financial industry to create a more accessible and inclusive financial landscape. Social Influences, habit, and trust were found to have significant impacts on the intention to adopt digital banking services. For social influences, decisions are often influenced by others’ opinions, typically from educational institutions or workplaces; introducing foreigner-friendly services could potentially expand the foreign customer base. For habit, habitual use leads to a strong incentive to continue using digital services; enhancing user experience, offering digital-exclusive services, simplifying the account opening process, and maintaining reliable services are crucial for retaining the customer base. For Trust, if trust is compromised, customers may stop using digital banking services, but effective crisis management and compensation could persuade some to reconsider. | en |
| dc.description.provenance | Submitted by admin ntu (admin@lib.ntu.edu.tw) on 2024-06-04T16:07:19Z No. of bitstreams: 0 | en |
| dc.description.provenance | Made available in DSpace on 2024-06-04T16:07:19Z (GMT). No. of bitstreams: 0 | en |
| dc.description.tableofcontents | 1. Introduction 1
1.1 Background and Context 1 1.2 Problem Statement 5 1.3 Research Aims and Objectives 6 1.4 Research Methodology and Limitations 6 1.5 Importance and Significance of the Study 7 2. Literature Review 9 2.1 Overview of the Digital Services of Commercial Banks in Taiwan 9 2.2 Key Concepts, Theories, and Relevant Studies 10 2.3 Research Hypotheses and Framework 23 3. Methods 28 3.1 Study Design and Instrument 28 3.2 Population and Sample Size 29 3.3 Analysis Procedures 33 4. Results 35 4.1 Questionnaire Reliability Testing 35 4.2 Descriptive Statistics of the Respondents 36 4.3 Descriptive Results of Variables 39 4.4 Hypothesis Testing 40 4.5 Descriptive Statistics of the Interviews 42 4.6 Results of the Interviews 43 5. Discussion 52 5.1 Summary and Discussion of Results 52 5.2 Recommendations and Practical Implications 57 5.3 Suggestions for Further Study 58 6. Conclusion 60 References 62 Appendix I: Research Instrument: Quantitative Survey Questionnaire 71 Appendix II: Research Instrument: Qualitative In-Depth Interview Guide 80 Appendix III: Advisor Agreement Form 85 | - |
| dc.language.iso | en | - |
| dc.subject | none | zh_TW |
| dc.subject | Digital Banking Services | en |
| dc.subject | Behavior Intention | en |
| dc.subject | UTAUT-2 | en |
| dc.subject | Foreign Retail Customers | en |
| dc.title | 國外零售客戶在臺採用商業銀行數位化服務的意向 | zh_TW |
| dc.title | The Intention to Adopt Digital Services of Commercial Banks by Foreign Retail Customers in Taiwan | en |
| dc.type | Thesis | - |
| dc.date.schoolyear | 113-1 | - |
| dc.description.degree | 碩士 | - |
| dc.contributor.coadvisor | 許文馨 | zh_TW |
| dc.contributor.coadvisor | Audrey Wen-Hsin Hsu | en |
| dc.contributor.oralexamcommittee | 堯里昂;鄭名道 | zh_TW |
| dc.contributor.oralexamcommittee | Leon van Jaarsveldt;Ming Daw Cheng | en |
| dc.subject.keyword | none, | zh_TW |
| dc.subject.keyword | UTAUT-2,Digital Banking Services,Foreign Retail Customers,Behavior Intention, | en |
| dc.relation.page | 85 | - |
| dc.identifier.doi | 10.6342/NTU202400979 | - |
| dc.rights.note | 同意授權(全球公開) | - |
| dc.date.accepted | 2024-05-20 | - |
| dc.contributor.author-college | 管理學院 | - |
| dc.contributor.author-dept | 企業管理碩士專班 | - |
| dc.date.embargo-lift | 2025-08-07 | - |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
文件中的檔案：
| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| ntu-113-1.pdf | 1.67 MB | Adobe PDF | 檢視/開啟 |
系統中的文件，除了特別指名其著作權條款之外，均受到著作權保護，並且保留所有的權利。