揭示敘事：在文化襲產外交領域中的台灣原住民襲產。國內和國際媒體視角的論述分析。

Abstract

本研究旨在探索台灣原住民遺產在遺產外交框架內的微妙動態，以2007年8月至2023年 9 月為研究範疇區間，分析該動態於國內和國際媒體中的呈現。該研究運用對三家國內媒體（即《台灣今日》、《台北時報》和《台灣新聞》）和兩家國際媒體（《外交家》和《島嶼時報》）的文章進行論述分析。在對國內媒體的分析中浮現了三個主要主題：（1）政治參與與代表；（2）襲產保護與身份認同；以及（3）文化多樣性與文化交流。第一主題探討了媒體偏見、歷史背景和政治目標如何互動，塑造了台灣原住民遺產的呈現方式。這一研究強調了媒體在台灣處理國家認同、外交和文化保護等問題時的複雜性。第二主題涉及台灣原住民社群在身份認同和襲產保護之複雜性。它顯示了與語言、文化和教育相關的項目既提供機會又帶來困難，而媒體報導在提供明確和不明確敘述方面發揮了關鍵作用。第三主題強調了台灣政府政策、文化認同和歷史敘述在台灣是如何相互關聯的。對文化多樣性的強調挑戰了刻板印象，糾正了歷史遺漏，承認建設性的舉措，但同時也指出了諸如制度歧視和在社會不公正面前保存文化的挑戰等複雜問題。台灣外交努力的微妙性體現在國際媒體的報導中，這些報導考慮到文化多樣性和南島語系的聯繫。媒體來源對原住民襲產及其可能的政治含義表現出不同程度的敏感性，儘管台灣仍在爭取國際承認。該研究為未來後續研究奠定基礎，有望提高我們對台灣原住民遺產背後政治、媒體和文化關係多層次的理解。

The research aims to explore the intricate dynamics of Taiwanese Indigenous heritage within the framework of heritage diplomacy, analyzing its representation in domestic and international media from August 2007 to September 2023. The study employs discourse analysis on articles from three domestic media, namely Taiwan Today, Taipei Times and Taiwan News, and two international media outlets, The Diplomat and Island Times. In the analysis of the domestic media, three primary themes emerge: (1) Political Engagement and Representation; (2) Heritage Preservation and Identity; and, (3) Cultural Diversity and Cultural Exchange. The first theme examines how media biases, historical contexts, and political goals interact to shape how Taiwanese Indigenous heritage is portrayed. This examination highlights the intricacies in media representations as Taiwan struggles with matters of national identity, diplomacy, and cultural conservation. The second theme addresses the subtle complexities that Taiwan’s Indigenous communities face, regarding identity and heritage preservation. It shows that programs related to language, culture, and education offer opportunities as well as difficulties, and media coverage plays a key role in providing both clear and unclear narratives. The third theme emphasizes how government policies, cultural identity, and historical narratives are interconnected in Taiwan. The emphasis on cultural diversity challenges stereotypes and corrects historical omissions, acknowledging constructive initiatives but drawing attention to complex issues like institutional discrimination and the challenge of preserving culture in the face of social injustices. The intricate nature of Taiwan’s diplomatic efforts appears in the international media coverage, which takes into consideration the cultural diversity and Austronesian connection. Media sources show differing degrees of sensitivity to Indigenous heritage and its possible political implications, despite Taiwan’s ongoing struggle for international recognition. The research establishes the foundation for future investigation that hold the potential to improve our comprehension of the multifaceted relationships among politics, media, and culture in the context of Taiwanese Indigenous heritage.