線上運動社交平台商業企畫書

Abstract

近年來由於健康意識的抬頭, 運動風潮興起, 各式運動在臺灣跟全球市場蓬勃發展, 也帶來許多商機, 然而相對於在硬體方面的投資, 軟體服務是在運動相關產業為較缺乏的一環。線上運動社交平台SportsLink致力於提供運動員及業餘運動愛好者一個專業的平台, 讓用戶在線上去認識有相同運動愛好的朋友。 SportsLink只專注於各種運動項目, 也就能提供喜愛運動的用戶最專業的服務。除了對平台用戶的服務外, 我們也提供運動產業從業人員, 場館運營商以及運動品牌專業的數據資訊服務, 透過平台所收集的匿名數據, 讓這些商業客戶達到最有效的行銷成果, 增進營運的效率, 為整個運動產業生態系創造出最大的價值。

The goal of the sports social networking app, SportsLink, is to provide a platform where either athletes or amateur sports lovers can exchange information or make friends with the same sports interests through the platform. SportsLink only focuses on sports-related services, so this platform would be the most professional platform which brings efficiency and convenience to sportspeople. Driven by the trend of health and well-being, the sports atmosphere is ascending in Taiwan, and even across the globe. Business opportunities for various sports, including new gyms, sportswear, and professional practitioners, are rapidly increasing. However, with the increasing sports population and vigorous development of sports facilities, complementary software services are relatively lacking, and it is difficult for consumers to find useful online platforms specifically designed for sports enthusiasts, so they could interact or share information with fellow sports lovers. On the one hand, for sports venue managers, it is troublesome when the utilization rate of the venue is low; for personal trainers, it is very struggling to expand or reach a larger customer base with a limited marketing budget. The platform is the perfect solution to address the above-mentioned pain points. Moreover, the core team has a deep understanding of the various sports categories and the experiences of developing online digital platforms. With a large enough user base, the anonymous data can be accumulated and processed into valuable insights, which would help sports brands and sport venue operators improve operating efficiency, creating enormous value for the whole sports ecosystem.