請用此 Handle URI 來引用此文件:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/91397
標題: | 增肌瘦身不長痘的植物高蛋白品牌 A Plant-Based Protein Brand for Body and Fitness Success with Clear Skin Benefits |
作者: | 陳冠瑋 Guan-Wei Chen |
指導教授: | 曹承礎 Seng-Cho Chou |
關鍵字: | none, Plant-based Protein, |
出版年 : | 2023 |
學位: | 碩士 |
摘要: | none We are introducing a pioneering solution in the health supplement market: a plant-based protein enhanced with acne-preventing nutrients. This product responds to the needs of the growing health-conscious audience in Taiwan: muscle gain, weight control, and acne prevention. While the protein market is burgeoning, it also contends with saturation. Our distinct offering bridges a noticeable gap, catering especially to those who find traditional whey proteins unsuitable. Our production blueprint adopts the ODM route. The initial phase will focus on smaller production volumes, leveraging manufacturing expertise for the ideal formula. This cautious approach provides a twofold advantage: ensuring quality and allowing the concentration of resources on refining our market approach, even if it implies an initially higher cost per unit. Our sales and marketing vision emphasizes a dominant online footprint, buttressed by active engagement on digital platforms and collaborations with notable fitness personalities. The plan is supplemented by on-ground efforts like product sampling and attractive promotional offers, all geared towards ingraining brand recall and preference. Feedback loops will continually refine our approach, responding agilely to market trends. Financially, we anticipate an evolution from the modest setbacks of the startup phase to steady profitability within five years. This projection is anchored in a combination of strategic customer incentives, marketing effectiveness, and judicious operational scaling. As the business grows, we intend to fortify our team and harness better terms with our suppliers, ensuring a trajectory of expanding profit margins and sustained fiscal health. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/91397 |
DOI: | 10.6342/NTU202304587 |
全文授權: | 未授權 |
顯示於系所單位: | 管理學院企業管理專班(Global MBA) |
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ntu-112-1.pdf 目前未授權公開取用 | 4.04 MB | Adobe PDF |
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