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  1. NTU Theses and Dissertations Repository
  2. 管理學院
  3. 管理學院企業管理專班(Global MBA)
請用此 Handle URI 來引用此文件: http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/91397
完整後設資料紀錄
DC 欄位值語言
dc.contributor.advisor曹承礎zh_TW
dc.contributor.advisorSeng-Cho Chouen
dc.contributor.author陳冠瑋zh_TW
dc.contributor.authorGuan-Wei Chenen
dc.date.accessioned2024-01-26T16:19:29Z-
dc.date.available2024-01-27-
dc.date.copyright2024-01-26-
dc.date.issued2023-
dc.date.submitted2024-01-04-
dc.identifier.citation台灣趨勢研究股份有限公司, 2021. 2021年健身房產業調查報告(上). https://www.twtrend.com/trend-detail/gymsurvey01/

Mordor Intelligence, 2022. WHEY PROTEIN MARKET SIZE. https://www.mordorintelligence.com/industry-reports/global-whey-protein-market-industry/market-size

中華穀類食品工業技術研究所, 2022. 2021 國內保健營養食品產值暨產業概況分析. https://www.cgprdi.org.tw/functionalfood/Message/MessageView/422_26?page=0&GroupName=%E7%94%A2%E6%A5%AD%E8%AA%BF%E6%9F%A5

Sheila Nelly, 2021. Taiwan’s Vegetarian Population Exceeds 3 Million, and Taipei is Vegetarian-Friendly City. https://merxwire.com/11830/taiwans-vegetarian-population-exceeds-3-million-and-taipei-is-vegetarian-friendly-city/

TNL Research, 2023. 四月最新調查-台灣臉部保養品市場趨勢與商機分析. https://www.thenewslens.com/article/185968

ASPN, 2023. 你也有這些問題嗎? 十大熱議皮膚困擾一次看. https://tw.news.yahoo.com/news/%E4%BD%A0%E4%B9%9F%E6%9C%89%E9%80%99%E4%BA%9B%E5%95%8F%E9%A1%8C%E5%97%8E-%E5%8D%81%E5%A4%A7%E7%86%B1%E8%AD%B0%E7%9A%AE%E8%86%9A%E5%9B%B0%E6%93%BE-%E6%AC%A1%E7%9C%8B-030125395.html

Statista, 2023. Skin Care - Taiwan. https://www.statista.com/outlook/cmo/beauty-personal-care/skin-care/taiwan

Jaecheol Moon, Gwanpyo Koh, 2020. Clinical Evidence and Mechanisms of High-Protein Diet-Induced Weight Loss. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7539343/

Market Data Forecast, 2023. Asia Pacific Plant-based Protein Market by Type (Isolates, Concentrates, Protein Flour), Application (Protein Beverages, Dairy Alternatives, Meat Alternatives, Protein Bars, Processed Meat, Poultry & Seafood, Bakery Product), Source (Soy, Pea, Wheat, Others) and By Country (India, China, Japan, South Korea, Australia, New Zealand, Thailand, Malaysia, Vietnam, Philippines, Indonesia, Singapore and Rest of APAC) – Size, Share, Trends, Growth, Forecast (2023 – 2028). https://www.marketdataforecast.com/market-reports/asia-pacific-plant-based-protein-market

Mohadeseh Aghasi, Mahdieh Golzarand, Sakineh Shab-Bidar, Azadeh Aminianfar, Mahsa Omidian, Fatemeh Taheri, 2018. Dairy intake and acne development: A meta-analysis of observational studies. https://pubmed.ncbi.nlm.nih.gov/29778512/

Katey Davidson, 2020. Does Vitamin C Treat Acne?. https://www.healthline.com/nutrition/vitamin-c-for-acne

Katey Davidson, 2021, Plant-Based Protein vs. Whey Protein: Which Is Better?. https://www.healthline.com/nutrition/whey-vs-plant-protein

Erica Cirino, 2023. Anti-Acne Diet. https://www.healthline.com/health/anti-acne-diet

Emily J. Shiffer, 2018. Your Protein Shake Might Be Giving You Acne. https://www.menshealth.com/health/a19546380/protein-shakes-and-acne/
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dc.identifier.urihttp://tdr.lib.ntu.edu.tw/jspui/handle/123456789/91397-
dc.description.abstractnonezh_TW
dc.description.abstractWe are introducing a pioneering solution in the health supplement market: a plant-based protein enhanced with acne-preventing nutrients. This product responds to the needs of the growing health-conscious audience in Taiwan: muscle gain, weight control, and acne prevention. While the protein market is burgeoning, it also contends with saturation. Our distinct offering bridges a noticeable gap, catering especially to those who find traditional whey proteins unsuitable.

Our production blueprint adopts the ODM route. The initial phase will focus on smaller production volumes, leveraging manufacturing expertise for the ideal formula. This cautious approach provides a twofold advantage: ensuring quality and allowing the concentration of resources on refining our market approach, even if it implies an initially higher cost per unit.

Our sales and marketing vision emphasizes a dominant online footprint, buttressed by active engagement on digital platforms and collaborations with notable fitness personalities. The plan is supplemented by on-ground efforts like product sampling and attractive promotional offers, all geared towards ingraining brand recall and preference. Feedback loops will continually refine our approach, responding agilely to market trends.

Financially, we anticipate an evolution from the modest setbacks of the startup phase to steady profitability within five years. This projection is anchored in a combination of strategic customer incentives, marketing effectiveness, and judicious operational scaling. As the business grows, we intend to fortify our team and harness better terms with our suppliers, ensuring a trajectory of expanding profit margins and sustained fiscal health.
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dc.description.provenanceSubmitted by admin ntu (admin@lib.ntu.edu.tw) on 2024-01-26T16:19:29Z
No. of bitstreams: 0
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dc.description.provenanceMade available in DSpace on 2024-01-26T16:19:29Z (GMT). No. of bitstreams: 0en
dc.description.tableofcontentsExecutive Summary ii
1. Motivation 1
2. Product 2
2.1. Product Focus 2
2.2. Common Plant-based Protein Isolate 3
2.3. Product Specifications 5
2.4. Product Content 8
3. Production 8
3.1. ODM Approach 9
3.2. OEM Approach 10
4. Market Analysis 10
4.1. Weight-Control Diet Market in Taiwan 10
4.2. Plant-based Protein Market in Taiwan 11
4.3. Skincare Market in Taiwan 11
4.4. Primary Target Segment 12
4.5. Market Size 13
5. Competitive Landscape 14
5.1. Competitors in Taiwan 14
5.2. Porter’s 5 Forces 16
6. Sales and Distribution Channel 18
6.1. E-commerce Website 18
6.2. E-commerce Platform 18
6.3. Subscription Plan 19
7. Marketing 19
7.1. Brand Positioning 19
7.2. Online Marketing 20
7.3. Offline Marketing 20
7.4. Crowdfunding 21
8. Financial Plan 22
8.1. Assumptions 22
8.2. 5-Year Financial Forecast 23
8.3. Production and Order Forecast 27
9. Uncertainty, Risks, and Future Plans 30
9.1. Uncertainty 30
9.2. Risks 31
9.3. Future Plans 32
10. Reference 33
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dc.language.isoen-
dc.subjectnonezh_TW
dc.subjectPlant-based Proteinen
dc.title增肌瘦身不長痘的植物高蛋白品牌zh_TW
dc.titleA Plant-Based Protein Brand for Body and Fitness Success with Clear Skin Benefitsen
dc.typeThesis-
dc.date.schoolyear112-1-
dc.description.degree碩士-
dc.contributor.oralexamcommittee謝冠雄;陳建錦zh_TW
dc.contributor.oralexamcommitteeEdward Hsieh;Chien Chin Chenen
dc.subject.keywordnone,zh_TW
dc.subject.keywordPlant-based Protein,en
dc.relation.page35-
dc.identifier.doi10.6342/NTU202304587-
dc.rights.note未授權-
dc.date.accepted2024-01-05-
dc.contributor.author-college管理學院-
dc.contributor.author-dept企業管理碩士專班-
顯示於系所單位:管理學院企業管理專班(Global MBA)

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