台灣金融業永續發展趨勢與成長機會 —以國泰金控為例

Abstract

自從 2021 年 COP 26 會議之後，全球金融業開始積極參與永續金融的發展，綠色投融資商品與永續金融活動便蓬勃發展，金融業欲透過自身永續影響力協助全球企業與社會推動永續轉型。 本研究探討了全球和台灣的永續金融發展，並以台灣的國泰金控為研究對象，分析其在永續轉型方面的實踐和挑戰。研究發現，在全球趨勢中，歐盟和日本在推動永續金融的努力較為積極，且其法規制度完備。然而，相較之下，台灣在永續金融的推動上仍在鼓勵和倡議階段，產官合作的配套措施仍有改進空間。 本研究進一步針對國泰金控的永續轉型進程進行了深度分析，採用了 C-SOP 架構與五力分析發現國泰在永續發展上仍存在一些問題，如產品的吸引力和差異化程度不足，以及在獲利模式與永續轉型的連結度不足。基於這些分析，本研究提出了一個修正版的 C-SOP 架構，以解決目前國泰在永續轉型過程中遇到的問題，並引導國泰與同業透過該架構導正永續轉型路徑，將永續轉型往獲利連結的方向前進。

Since the COP 26 conference in 2021, the global financial industry has begun to actively participate in the development of sustainable finance. This phenomenon demonstrates the industry's aspiration to assist global businesses and society in advancing sustainable transformation through its influence. This research investigates the development of sustainable finance globally and specifically in Taiwan. This research found that, the EU and Japan are more proactive in promoting sustainable finance with well-established regulatory systems. However, in contrast, Taiwan is still at the stage of encouragement and advocacy in advancing sustainable finance, and there is room for improvement in the coordination between public and private sectors. The research further conducted an analysis of Cathay Financial Holding's process of sustainable transformation. Using the C-SOP strategy and Porter's Five Forces analysis, it was found that Cathay has some issues with sustainable development, such as lack of connection between profit models and sustainable transformation. Based on these analyses, this research proposes a revised C-SOP strategy to resolve the problems in the sustainable transformation process. This strategy guides Cathay and its peers to realign the trajectory of sustainable transformation towards profit linkage.