請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/89853完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 陳譽仁 | zh_TW |
| dc.contributor.advisor | Yu-Jen Chen | en |
| dc.contributor.author | 内薗拓也 | zh_TW |
| dc.contributor.author | Takuya Uchizono | en |
| dc.date.accessioned | 2023-09-22T16:24:13Z | - |
| dc.date.available | 2023-11-09 | - |
| dc.date.copyright | 2023-09-22 | - |
| dc.date.issued | 2023 | - |
| dc.date.submitted | 2023-08-12 | - |
| dc.identifier.citation | Able, 2018, https://offer.able.co.jp/oshieteagent/city/fukuoka-living-alone/
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/89853 | - |
| dc.description.abstract | 本商業計劃書描述在日本福岡天神開設一間臺灣料理店的開業程序，該料理店主要提供 牛肉麵和其它著名的臺灣美食。餐廳名為 「鼎鼎廚房」。
福岡是日本促進IT技術以及旅遊業發展的主要城市之一，人口約 510 萬，位居日本的第九位。 | zh_TW |
| dc.description.abstract | The business plan describes the opening procedure of a Taiwanese restaurant that mainly provides beef noodles with another famous Taiwanese cuisine in Tenjin, Fukuoka, Japan. The restaurant's name is “Ding-Ding Kitchen (鼎鼎キッチン).” Fukuoka is one of Japan's major cities promoting IT and tourism and has the ninth-largest population at approximately 5.1 million. | en |
| dc.description.provenance | Submitted by admin ntu (admin@lib.ntu.edu.tw) on 2023-09-22T16:24:13Z No. of bitstreams: 0 | en |
| dc.description.provenance | Made available in DSpace on 2023-09-22T16:24:13Z (GMT). No. of bitstreams: 0 | en |
| dc.description.tableofcontents | Acknowledgment ii
Executive Summary iii Table of Contents vi List of Tables viii List of Figures ix 1. Business Description & Environment 1 1.1. Background 1 1.2. Analysis of Taiwanese or Taiwanese-Style Restaurants in Japan 2 1.2.1 Chun-Shui Tang (春⽔堂) 2 1.2.2 Ding-Tai Feng (鼎泰豐) 4 1.2.3 Taiwan Tian Shang Dian (台灣甜商店) 7 1.2.4 Ice Monster 8 1.2.5 COMEBUY 9 1.2.6 Conclusion of the Analysis 10 1.3. Competitor Analysis 11 1.4. Macro market research 12 1.4.1. PEST 13 1.4.2. 5 Forces 15 1.5. Business Objectives 17 2. Market Research 19 2.1. Objective of the market research 19 2.2. Participants & Data Collection Method 19 2.3. Results of the Survey 20 2.3.1. Demographic Information 20 2.3.2. Awareness and value of Taiwan or Taiwanese cuisine among the target group 22 2.3.3. Impressions about the interior of a Taiwanese restaurant 29 2.3.4. Usage of food delivery services 30 2.3.5. Criteria for selecting restaurants when dining out 32 2.4. SWOT 34 2.5. STP 35 3. Marketing Strategy 38 3.1. Place Strategy 38 3.2. Promotion Strategy 38 3.2.1. Interior Design 38 3.2.2. SNS promotion 39 3.2.3. Platform for restaurant search in Japan 40 3.3. Business Details 41 3.3.1 4P (Description of Products & Services) 41 4. Organization & Management 45 4.1. Owner 45 4.2. Assistant Manager 45 4.3. Accounting Person 46 4.4. General Affairs Person 47 4.5. Cooks 47 4.6. Part-time Workers 47 5. Financial Management 49 5.1. Labor Cost 49 5.2. Initial Cost 50 5.2.1. Property acquisition costs 51 5.2.2. Interior expense 51 5.2.3. Kitchen equipment costs 51 5.2.4. Air-conditioning equipment costs 52 5.2.5. Advertising expenses 52 5.2.6. Employee Training 52 5.2.7. Conclusion about initial costs 53 5.3. Monthly Estimated Sales 53 5.4. Monthly Profit (in JPY) 55 5.5. Payback Period 56 6. Uncertainty Risks, Future Plans, and Conclusion 58 7. References 60 Appendix 1: Questionnaire for Quantitative Analysis 65 Appendix 2: Interview with Taiwanese restaurant owner 78 | - |
| dc.language.iso | en | - |
| dc.subject | 福岡 | zh_TW |
| dc.subject | 天神 | zh_TW |
| dc.subject | 台灣料理 | zh_TW |
| dc.subject | 牛肉麵 | zh_TW |
| dc.subject | Beef Noodle | en |
| dc.subject | Tenjin | en |
| dc.subject | Taiwanese Cuisine | en |
| dc.subject | Fukuoka | en |
| dc.title | 商業計劃書:日本福岡的臺式牛肉麵店 | zh_TW |
| dc.title | Business Plan: Taiwanese Beef Noodle Restaurants in Fukuoka, Japan | en |
| dc.type | Thesis | - |
| dc.date.schoolyear | 111-2 | - |
| dc.description.degree | 碩士 | - |
| dc.contributor.oralexamcommittee | 堯里昂;鄭名道 | zh_TW |
| dc.contributor.oralexamcommittee | LEONVAN JAARSVELDT;Ming-Dao Cheng | en |
| dc.subject.keyword | 天神,台灣料理,福岡,牛肉麵, | zh_TW |
| dc.subject.keyword | Tenjin,Taiwanese Cuisine,Fukuoka,Beef Noodle, | en |
| dc.relation.page | 78 | - |
| dc.identifier.doi | 10.6342/NTU202303921 | - |
| dc.rights.note | 同意授權(全球公開) | - |
| dc.date.accepted | 2023-08-12 | - |
| dc.contributor.author-college | 管理學院 | - |
| dc.contributor.author-dept | 企業管理碩士專班 | - |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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