感知好玩性、暗黑模式和遊戲成癮對手機遊戲內購買意願的影響

Abstract

本研究調查了感知趣味性、暗黑設計模式和遊戲成癮對手機遊戲購買意向的影響，並採用了定量分析來探索這些因素和購買意向之間的關係。數據收集來源於手機遊戲玩家的問卷調查。研究結果顯示，感知遊戲性和暗黑設計模式對遊戲成癮和購買意向存在影響，而遊戲成癮和購買意向之間的關係卻不明顯。該研究通過解決手機遊戲中未被充分探索的暗黑設計模式，強調了理解操縱性設計元素的影響及其潛在後果的重要性。研究結果提供了對遊戲設計和貨幣化策略的道德含義的見解，旨在促進負責任的和以玩家為中心的遊戲開發實踐。提高對黑暗模式的認識可以激勵遊戲開發者、政策制定者和監管機構採取優先考慮玩家福祉和公平遊戲環境的措施。

This study investigates the impact of perceived playfulness, dark patterns, and game addiction on purchase intention in mobile games. It employs quantitative analysis to explore the relationships between these factors and purchase intention. Data was collected through surveys from mobile game players. The findings reveal the influence of perceived playfulness and dark patterns on game addiction and purchase intention, with a non-significant relationship between game addiction and purchase intention. The research contributes to the existing literature by addressing the underexplored area of dark patterns in mobile games, emphasizing the importance of understanding the effects of manipulative design elements and their potential consequences. The findings provide insights into the ethical implications of game design and monetization strategies, aiming to promote responsible and player-centered game development practices. Raising awareness of dark patterns can inspire game developers, policymakers, and regulatory bodies to adopt measures that prioritize player well-being and fair gaming environments.