請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/88455完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 謝冠雄 | zh_TW |
| dc.contributor.advisor | Kuan-Hsiung Hsieh | en |
| dc.contributor.author | 李明航 | zh_TW |
| dc.contributor.author | Peter Ming-Hang Lee | en |
| dc.date.accessioned | 2023-08-15T16:23:01Z | - |
| dc.date.available | 2023-11-09 | - |
| dc.date.copyright | 2023-08-15 | - |
| dc.date.issued | 2023 | - |
| dc.date.submitted | 2023-07-28 | - |
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Retrieved November 29th, 2022, from https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1155&context=ami. Mayers, M. (2022, November 8th). Canada's foreign buyer ban begins in January. British Columbia Real Estate Association. Retrieved November 29th, 2022, from https://www.bcrea.bc.ca/advocacy/canadas-foreign-buyer-ban-begins-in-january/ Wharton. (2021, April 12th). Canada is the no. 1 country in the world, according to the 2021 Best Countries Report. News. Retrieved April 15th, 2021, from https://news.wharton.upenn.edu/press-releases/2021/04/canada-is-the-no-1-country-in-the-world-according-to-the-2021-best-countries-report/ Statistics Canada. (2018, January 17-a). Geography. Statistics Canada: Canada's national statistical agency / Statistique Canada: Organisme statistique national du Canada. Retrieved November 29th, 2022, from https://www150.statcan.gc.ca/n1/pub/11-402-x/2011000/chap/geo/geo-eng.htm Government of Canada, S. C. (2022, October 6th). 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Retrieved December 15th, 2022, from https://open.alberta.ca/dataset/90a09f08-c52c-43bd-b48a-fda5187273b9/resource/9b48e997-92b0-4b74-82d2-017443049790/download/2021-2046-alberta-population-projections.pdf Population statistics. Alberta.ca. (2022). Retrieved December 15th, 2022, from https://www.alberta.ca/population-statistics.aspx Wong, D. (2022, December 20th). Canada's real estate bubble is now the largest ever, correction needed: RBC. Better Dwelling. Retrieved December 20th, 2022, from https://betterdwelling.com/canadas-real-estate-bubble-is-now-the-largest-ever-correction-needed-rbc/ Energy Now Media. (2022, February 25th). The big turnaround - alberta forecasts 2022/23 budget surplus as oil prices soar - energy news for the Canadian Oil & Gas Industry. Energy News for the Canadian Oil & Gas Industry | EnergyNow.ca. Retrieved December 20th, 2022, from https://energynow.ca/2022/02/alberta-forecasts-2022-23-budget-surplus-as-oil-prices-soar/ Venkatachalam, V., & Kaplan, L. (2022). Increased oil and gas exports mean more jobs and income for Canadians - energy news for the Canadian Oil & Gas Industry. Energy News for the Canadian Oil & Gas Industry | EnergyNow.ca. Retrieved December 23rd, 2022, from https://energynow.ca/2022/02/increased-oil-and-gas-exports-mean-more-jobs-and-income-for-canadians/ REMAX Canada. (2021, August 17th). [web log]. Retrieved December 20th, 2022, from https://blog.remax.ca/what-do-spiking-oil-prices-mean-for-the-calgary-real-estate-market/. David, J. (2022, October 6th). Commercial mortgages explained: Types, criteria & more. Ratehub.ca. Retrieved December 20th, 2022, from https://www.ratehub.ca/commercial-mortgages Development and Construction Application Processing Times. City of Edmonton. (2022). Retrieved December 23rd, 2022, from https://www.edmonton.ca/business_economy/processing-times Canadian Real Estate Association. (2022). National price map. CREA. 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Census Profile, 2021 Census of Population - Alberta [Province]. Retrieved December 23rd, 2022, from https://www12.statcan.gc.ca/census-recensement/2021/dp-pd/prof/details/page.cfm?Lang=E&SearchText=Alberta&DGUIDlist=2021A000248&GENDERlist=1%2C2%2C3&STATISTIClist=1&HEADERlist=0 Talent.com. (n.d.). Edmonton Alberta salary in Canada - average salary. Talent.com. Retrieved December 24th, 2022, from https://ca.talent.com/salary?job=edmonton%2Balberta#:~:text=The%20average%20edmonton%20alberta%20salary%20in%20Canada%20is%20%2455%2C380%20per,up%20to%20%2497%2C341%20per%20year. Government of Alberta. (2022, October 6-c). Edmonton - average residential rent. Alberta Regional Dashboard. Retrieved December 24th, 2022, from https://regionaldashboard.alberta.ca/region/edmonton/average-residential-rent/#/bymunicipality Canada Mortgage and Housing Corporation. (2022, June 23). Canada’s Housing Supply Shortage: Restoring affordability by 2030. 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Average rent in Edmonton, AB and cost information. Zumper. Retrieved December 24th, 2022, from https://www.zumper.com/rent-research/edmonton-ab City of Edmonton. (2022). Valley line - west. City of Edmonton. Retrieved December 24th, 2022, from https://www.edmonton.ca/projects_plans/transit/valley-line-west CPLEA. (2022, August 23rd). Notice of rent increase. Landlord and Tenant - CPLEA. Retrieved January 8th, 2023, from https://www.landlordandtenant.org/notices/rent-increase/#:~:text=In%20Alberta%2C%20there%20is%20no,last%20rent%20increase%20was%20made. Beddall, L. (2021, November 8). Rent can count towards credit. Landlord Credit Bureau. https://landlordcreditbureau.ca/rent-can-increase-your-credit/ Communities, A. L. (2021, March 23). Avenue advantages: Avenue Living Communities. Avenue Advantages | Avenue Living Communities. https://www.avenueliving.ca/about/avenue-advantages Wowa Leads Inc. (2023, May 19). Canadian Housing Market Report May. 18th, 2023: Interactive map. 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New housing price index, monthly. https://www150.statcan.gc.ca/t1/tbl1/en/tv.action?pid=1810020501&pickMembers%5B0%5D=1.1&cubeTimeFrame.startMonth=12&cubeTimeFrame.startYear=2012&cubeTimeFrame.endMonth=04&cubeTimeFrame.endYear=2023&referencePeriods=20121201%2C20230401 Jeudy, L. (2022, November 16). Population estimates for Alberta, Canada 2022. Statista. https://www.statista.com/statistics/569880/population-estimates-alberta-canada/ | - |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/88455 | - |
| dc.description.abstract | n/a | zh_TW |
| dc.description.abstract | Due to its attractive pricing and future growth potential, Solis Ortus Property is a company focused on providing comfortable and secure rental properties in the West Edmonton market. The company's primary goal is to create a community where residents feel a sense of comfort and safety. By offering updated security systems and promoting a strong brand image, Solis Ortus Property aims to differentiate itself from competitors and establish itself as a trusted and desirable rental option.
The marketing strategy of Solis Ortus Property centers around digital platforms, including its main website, social media pages, and rental websites. By leveraging these platforms, the company plans to reach a wider audience and showcase its properties while fostering a sense of community. Collaborations with rental groups and local community stores further enhance brand awareness and create value for residents and businesses. In terms of financial forecasts, the company has projected startup costs, sale/rental forecasts, and a proforma income statement. These projections provide a basis for understanding the expected costs, revenues, and profitability of the business. However, the company also recognizes the potential risks and uncertainties associated with government policies and regulations, population growth, market desirability, and interest rates. Monitoring and adapting to these factors will be crucial for the company's success. Looking ahead, Solis Ortus Property aims to expand its portfolio of multifamily units, increase profitability, and explore opportunities in the subletting business. The company plans to leverage its reputation, established employee teams, and economies of scale to achieve these objectives. Regarding exit strategies, the partners will assess market conditions. Depending on the company's performance and market opportunities, they may consider continuing to invest in the property or exploring a sale or acquisition. Overall, Solis Ortus Property's business plan provides a comprehensive framework for achieving its West Edmonton rental market goals. With a focus on comfort, safety, and community, the company aims to meet the needs of residents while differentiating itself from competitors. By continuously adapting to market conditions and leveraging strategic partnerships, Solis Ortus Property seeks to establish a strong brand presence and achieve sustainable growth. | en |
| dc.description.provenance | Submitted by admin ntu (admin@lib.ntu.edu.tw) on 2023-08-15T16:23:01Z No. of bitstreams: 0 | en |
| dc.description.provenance | Made available in DSpace on 2023-08-15T16:23:01Z (GMT). No. of bitstreams: 0 | en |
| dc.description.tableofcontents | Table of Contents
Acknowledgement ii Executive Summary iv Table of Contents vi List of Figures and Illustrations x List of Tables xii 1. Canadian Housing 1 1.1 Market Overview 2 1.1.1 Residential Sector 4 1.1.2 Rental Industry 6 1.2 Solis Ortus Property 7 1.2.1 Business Description of Solis Ortus Property 7 1.2.2 Business Location 7 1.2.3 Projects and Services 7 1.2.4 Mission and Vision 8 1.2.5 Objectives 8 2. Market Analysis 8 2.1 Market Attractiveness 8 2.1.1 Market Landscape in Alberta 8 2.1.2 Competitive Intensity 10 2.1.3 Market Trends 11 2.2 Target Market 12 2.2.1 Geographic Location 12 2.2.2 Housing Concept 14 2.3 Target Customer 15 2.3.1 Customer Segment 16 2.3.2 Market Size and Demand Forecast 16 2.4 Porter's Five Forces 21 2.4.1 Main Competitors 21 2.4.2 Bargaining Power of Suppliers 26 2.4.3 Bargaining Power of Buyers 27 2.4.4 Industry Rivalry 27 2.4.5 Threat of New Entrants – Low 28 2.4.6 Threat of Substitutes – Low 28 3. Strategy and Business Model 30 3.1 Business Model Canvas 30 3.1.1 Value Proposition 30 3.1.2 Key Activities 31 3.1.3 Key Resources 31 3.1.4 Key Partnerships 31 3.1.5 Customer Segments 32 3.1.6 Channels 32 3.1.7 Customer Relationships (Internal/External) 32 3.1.8 Revenue Stream 32 3.1.9 Cost Structure 33 3.2 Value to Partners/Customers 34 3.3 Core Competence and Competitive Advantage 35 4. Organization and Operation 37 4.1 Company Structure 37 4.2 Ownership and Management 41 4.3 Operations 41 5. Marketing Plan 42 5.1 Goals/Objectives 42 5.2 Digital Marketing and Communication Strategy 42 5.3 Collaboration 43 6. Financial Forecasts 44 6.1 Assumptions 44 6.2 Start-up Costs 46 6.3 Sales Forecasts (3-Year Projections) 47 6.3.1 Income Statement 49 6.3.2 Balance Sheet 51 6.3.3 Cash Flow Statement 52 6.4 Payback Period 53 7. Uncertainty and Risk Analysis 54 7.1 Government Policy and Regulation 54 7.2 Population Growth and Market Desirability 54 7.3 Interest Rates and Inflations 55 8. Future Projects and Exit Strategy 56 References 58 Appendices 63 Appendix A: Dataset Collected for Residence Start per 100k graph 64 Appendix B: Income Statement Year 1 – with Loans 65 Appendix C: Income Statement Year 2 – with Loans 66 Appendix D: Income Statement Year 3 – with Loans 67 Appendix E: Income Statement Year 1 – without Loans 68 Appendix F: Income Statement Year 2 – without Loans 69 Appendix G: Income Statement Year 3 – without Loans 70 | - |
| dc.language.iso | en | - |
| dc.subject | 地產出租市場 | zh_TW |
| dc.subject | 市場營銷戰略 | zh_TW |
| dc.subject | 財務預測 | zh_TW |
| dc.subject | 風險評估 | zh_TW |
| dc.subject | 多戶型公寓 | zh_TW |
| dc.subject | 地產出租 | zh_TW |
| dc.subject | 房地產 | zh_TW |
| dc.subject | 退出策略 | zh_TW |
| dc.subject | 地產投資 | zh_TW |
| dc.subject | exit strategies | en |
| dc.subject | real estate | en |
| dc.subject | rental market | en |
| dc.subject | marketing strategy | en |
| dc.subject | financial forecasts | en |
| dc.subject | risks analysis | en |
| dc.subject | growth opportunities | en |
| dc.subject | multi-family units | en |
| dc.subject | rental units | en |
| dc.title | 旭光地產: 加拿大房地產企劃書 | zh_TW |
| dc.title | Solis Ortus Property: Business Plan for Real Estate Investing | en |
| dc.type | Thesis | - |
| dc.date.schoolyear | 111-2 | - |
| dc.description.degree | 碩士 | - |
| dc.contributor.coadvisor | 曹承礎 | zh_TW |
| dc.contributor.coadvisor | Seng-Cho Chou | en |
| dc.contributor.oralexamcommittee | 陳建錦 ;林俊叡 | zh_TW |
| dc.contributor.oralexamcommittee | Chien Chin Chen;Raymund Lin | en |
| dc.subject.keyword | 地產投資,房地產,地產出租市場,市場營銷戰略,財務預測,風險評估,多戶型公寓,地產出租,退出策略, | zh_TW |
| dc.subject.keyword | real estate,rental market,marketing strategy,financial forecasts,risks analysis,growth opportunities,multi-family units,rental units,exit strategies, | en |
| dc.relation.page | 70 | - |
| dc.identifier.doi | 10.6342/NTU202302119 | - |
| dc.rights.note | 同意授權(全球公開) | - |
| dc.date.accepted | 2023-08-01 | - |
| dc.contributor.author-college | 管理學院 | - |
| dc.contributor.author-dept | 企業管理碩士專班 | - |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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