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http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/88202
標題: | 台灣外籍人士專屬平台之商業計畫書 Business plan for platform for foreigners in Taiwan |
作者: | 潘錦欣 Jin-Xin Phuah |
指導教授: | 陳家麟 Chia-Lin Chen |
關鍵字: | 外籍人士,生活資訊,網路平台, Foreigners in Taiwan,Local living,Online platform, |
出版年 : | 2023 |
學位: | 碩士 |
摘要: | 本商業計劃旨在在台灣創建一個平台,以滿足該國日益增長的外國人的需求。本平台將為外國人提供準確的資訊、個人化服務,以及一個交流和分享信息的論壇。過去十年來,在台灣的外國人增加了55%,佔總人口的近3%。許多不會說中文的外國人,對於獲取生活資訊遇到困難,並影響他們融入當地文化。有市場研究也說明,外國人會對提供英文資訊的網站或平台非常感到興趣,相信會有助他們提高在台灣的生活水平。此外,客戶也願意為投資建議、簽證申請和翻譯服務等個人化服務付費。本商業計劃提出了以低風險、低成本的方式推出該平台的詳細策略,以確保其長期可持續性。 This business plan aims to create a platform in Taiwan that caters to the needs of the increasing number of foreigners in the country. This platform will offer accurate information, personalized services, and a forum for foreigners to connect and share information. Over the past decade, the number of foreigners in Taiwan has risen by 55%, accounting for almost 3% of the population. Many of these foreigners struggle to access information and integrate into the local culture if they do not speak Mandarin. Market research shows that foreigners would be very interested in a website or platform that provides information in English. They believe that this would improve their living standards in Taiwan. Moreover, customers are willing to pay for personalized services such as investment advice, visa applications, and translation services. The business plan presents a detailed strategy to launch this platform in a low-risk, low-cost manner to ensure its long-term sustainability. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/88202 |
DOI: | 10.6342/NTU202301259 |
全文授權: | 未授權 |
顯示於系所單位: | 管理學院企業管理專班(Global MBA) |
文件中的檔案:
檔案 | 大小 | 格式 | |
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ntu-111-2.pdf 目前未授權公開取用 | 1.56 MB | Adobe PDF |
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