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完整後設資料紀錄
DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.advisor | 陳家麟 | zh_TW |
dc.contributor.advisor | Chia-Lin Chen | en |
dc.contributor.author | 潘錦欣 | zh_TW |
dc.contributor.author | Jin-Xin Phuah | en |
dc.date.accessioned | 2023-08-08T16:45:32Z | - |
dc.date.available | 2023-11-09 | - |
dc.date.copyright | 2023-08-08 | - |
dc.date.issued | 2023 | - |
dc.date.submitted | 2023-06-29 | - |
dc.identifier.citation | 104人力銀行. (2023). 104薪資情報. Retrieved from https://guide.104.com.tw/salary/
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dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/88202 | - |
dc.description.abstract | 本商業計劃旨在在台灣創建一個平台,以滿足該國日益增長的外國人的需求。本平台將為外國人提供準確的資訊、個人化服務,以及一個交流和分享信息的論壇。過去十年來,在台灣的外國人增加了55%,佔總人口的近3%。許多不會說中文的外國人,對於獲取生活資訊遇到困難,並影響他們融入當地文化。有市場研究也說明,外國人會對提供英文資訊的網站或平台非常感到興趣,相信會有助他們提高在台灣的生活水平。此外,客戶也願意為投資建議、簽證申請和翻譯服務等個人化服務付費。本商業計劃提出了以低風險、低成本的方式推出該平台的詳細策略,以確保其長期可持續性。 | zh_TW |
dc.description.abstract | This business plan aims to create a platform in Taiwan that caters to the needs of the increasing number of foreigners in the country. This platform will offer accurate information, personalized services, and a forum for foreigners to connect and share information. Over the past decade, the number of foreigners in Taiwan has risen by 55%, accounting for almost 3% of the population. Many of these foreigners struggle to access information and integrate into the local culture if they do not speak Mandarin. Market research shows that foreigners would be very interested in a website or platform that provides information in English. They believe that this would improve their living standards in Taiwan. Moreover, customers are willing to pay for personalized services such as investment advice, visa applications, and translation services. The business plan presents a detailed strategy to launch this platform in a low-risk, low-cost manner to ensure its long-term sustainability. | en |
dc.description.provenance | Submitted by admin ntu (admin@lib.ntu.edu.tw) on 2023-08-08T16:45:32Z No. of bitstreams: 0 | en |
dc.description.provenance | Made available in DSpace on 2023-08-08T16:45:32Z (GMT). No. of bitstreams: 0 | en |
dc.description.tableofcontents | ACKNOWLEDGMENT i
ABSTRACT ii LIST OF TABLES v LIST OF FIGURES vi CHAPTER 1. EXECUTIVE SUMMARY 1 CHAPTER 2. MARKET STUDY AND RESEARCH 2 2.1 Background of The Market 2 2.2 Definition of Platform, Forum, Accurate Information, Customised Service Solution 2 2.3 The Trend of People Looking for Information Online, Language Barrier 3 2.4 The Trend of Foreigner Residence Increasing in Taiwan 4 2.5 Segmentation 5 2.6 Market Research 7 2.6.1 Summary of Interview Results 8 2.6.2 Summary of Focus Group Study Results 11 2.6.3 Summary of Questionnaire Results 11 2.7 Target Customer 14 CHAPTER 3. BUSINESS MODEL OF WAIGUOREN ITAIWAN 16 3.1 Business Model 16 3.2 Business Description 16 3.3 Products & Services 18 3.3.1 Information Centre 19 3.3.2 Forum 21 3.3.3 Customised Service & Affiliate Program 22 3.3.4 Event and Workshop 23 3.3 Value Proposition 23 3.4 Channel Strategy 26 3.4.1 Digital Channels 26 3.4.2 Physical Channels 29 3.5 Promotional Strategy 29 3.5.1 Market Entrance Strategy 29 3.5.2 Content Marketing Strategy 30 3.5.3 Campaign Strategy 32 3.6 Competitive Analysis 33 3.6.1 Direct Competitors 33 3.6.2 Indirect Competitors 35 3.6.3 Competitive Matrix 36 CHAPTER 4. OPERATIONAL STRATEGY 39 4.1 The Management Structure 39 4.2 Risk Management 41 CHAPTER 5. FINANCIAL PROJECTION 42 5.1 Future Development 43 5.2 Pricing Strategy 44 5.3 Revenue Projection 45 5.4 Cost Projection 48 5.5 Income Projection 51 CHAPTER 6. CONCLUSION 53 REFERENCES 54 | - |
dc.language.iso | en | - |
dc.title | 台灣外籍人士專屬平台之商業計畫書 | zh_TW |
dc.title | Business plan for platform for foreigners in Taiwan | en |
dc.type | Thesis | - |
dc.date.schoolyear | 111-2 | - |
dc.description.degree | 碩士 | - |
dc.contributor.oralexamcommittee | 張佳欽;鄭名道 | zh_TW |
dc.contributor.oralexamcommittee | Jia-King Chang;Ming-Daw Cheng | en |
dc.subject.keyword | 外籍人士,生活資訊,網路平台, | zh_TW |
dc.subject.keyword | Foreigners in Taiwan,Local living,Online platform, | en |
dc.relation.page | 57 | - |
dc.identifier.doi | 10.6342/NTU202301259 | - |
dc.rights.note | 未授權 | - |
dc.date.accepted | 2023-07-03 | - |
dc.contributor.author-college | 管理學院 | - |
dc.contributor.author-dept | 企業管理碩士專班 | - |
顯示於系所單位: | 管理學院企業管理專班(Global MBA) |
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