企業管理的挑戰：如何透過永續創新實現企業績效的提升

Abstract

現今企業面臨嚴峻的挑戰，諸如科技變革、市場波動、政治鬥爭、氣候變遷等，變動頻繁的經濟、社會、自然環境，都是對企業永續經營的考驗。近年來，「永續創新」幫助企業永續發展的作用引起學者、經理人和政策制定者的廣泛關注，由於創新是解決經濟、社會和環境問題的關鍵，企業愈來愈傾向於投入永續創新，透過全新或改良的產品、服務、管理流程、系統程序、商業模式等，創造共享的社會和商業價值，減少對環境造成的負面影響。 本研究探討企業的數位能力與綠色動態能力，是否為永續創新帶來正向驅動力，進而提升企業的營運與財務、社會與環境績效，也探討環境變動性對於驅動過程的影響力，由此建立六項研究構面，再加上產業、企業規模、企業年齡、跨國程度、政策、供應鏈規範等控制變數，完成本研究的模型、假說與問卷設計。因為涉及廣泛的企業經營層面，且著重於前瞻性的創新研發，故主要研究對象設定為企業主管，透過線上邀請與填寫的方式進行問卷發放。後續則使用Excel與SPSS 25統計軟體進行敘述性統計分析，以及SmartPLS 4軟體進行偏最小平方法 (Partial Least Squares, PLS) 分析衡量模型與結構方程模型，推演研究變項之間的因果關係與相關程度。 根據研究分析結果，綠色動態能力會對永續創新產生正向且顯著的影響，進而提升企業績效的表現，且環境變動性對前者之間的關係具有調節作用，反之數位能力則非驅動永續創新的顯著因素。本研究建議企業綜觀自身的營運要素與體制，培養綠色動態能力投入永續創新以提升企業績效，並時刻關注環境動態，調整投入程度與方法。期許企業能在嚴峻挑戰之下推陳出新、長青不衰，也期望本研究有助於推動國內學界與業界永續議題的深耕與發展。

Nowadays, firms face severe challenges, such as technological revolutions, market fluctuations, political conflict, and climate change. This swiftly transforming economic, social, and environmental milieu poses rigorous tests to corporate sustainability. In recent years, the concept of "sustainable innovation" has garnered significant attention from academics, executives, and policymakers, acting as a cornerstone in facilitating the sustainable progression of organizations. Innovation stands as an essential tool in grappling with economic, societal, and environmental quandaries, prompting an increasing number of companies to channel resources towards sustainable innovation. Such investment aims to generate shared socio-economic value and curtail adverse environmental impacts by pioneering or refining business products, services, processes, procedures, and methodologies. Accordingly, this study ventures into an examination of whether a firm's digital capabilities and green dynamic capabilities provide a positive driving force for sustainable innovation, thereby enhancing the enterprise's operational, financial, social, and environmental performance. It also explores the role of environmental dynamism within this driving process. Subsequently, six constructs, coupled with control variables encompassing industry, policy, degree of internationalization, and supply chain standards, have been consolidated to finalize the quantitative research model, hypotheses, and questionnaire design. Given that the study encompasses a broad scope of business functions and is keenly focused on progressive innovative development, the target respondents are senior management within enterprises. Data collection is conducted through online surveys. Analysis proceeds with descriptive statistical procedures using Excel and SPSS 25, followed by an evaluation of the measurement and structural models using Partial Least Squares (PLS) analysis via SmartPLS 4. The findings suggest that green dynamic capabilities have a positive and significant impact on sustainable innovation, thereby enhancing corporate performance. Furthermore, environmental dynamism is found to moderate the relationship between green dynamic capabilities and sustainable innovation. However, digital capabilities do not surface as a significant driver of sustainable innovation. As a result, this study suggests that firms should adopt an integrative approach towards their operating constituents and systems, cultivate green dynamic capabilities and direct them towards sustainable innovation to boost business performance, and constantly pay attention to environmental dynamics, adjusting their resource allocation strategies accordingly. The aspiration is for enterprises to continually innovate and sustain their growth amidst challenging circumstances. Furthermore, this research aims to contribute to the maturation of sustainability-focused discourse within academic and industry arenas.