請用此 Handle URI 來引用此文件:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/86067
標題: | Rise & Shine: 泰國古著線上交易平台 Rise & Shine: The Online Pre-loved Clothing Platform in Thailand |
作者: | Thanatchaporn Kosathong Thanatchaporn Kosathong |
指導教授: | 許文馨 Audrey Hsu |
關鍵字: | 時尚可持續性,古著, fashion sustainability,pre-loved clothing,second-hand clothing, |
出版年 : | 2022 |
學位: | 碩士 |
摘要: | none Rise & Shine is a platform selling women pre-loved clothing operating in Thailand. Rise & Shine was established because of the love for fashion apparel and a desire to make a difference in the world because sustainability is a severe global issue. Rise & Shine is passionate about helping customers understand that the lifespan of clothing is longer. The company is firmly committed to convincing people to consume pre-loved fashion and apparel and realized that overconsumption of clothing creates waste. Rise & Shine’s target market is women in their, millennials who love to shop for women's clothing. By selling the clothing through Rise & Shine, they can give every item a second chance to shine outside the closet. Furthermore, Rise & Shine wants its customers to consider secondhand clothing first and to discover the value of pre-owned clothing that can deliver a fashionable look at an affordable price. Rise & Shine's business model is distinct from other platforms because we offer a curated selling process to prospective sellers. Rise & Shine handles the entire selling process, allowing sellers to onboard their clothes and receive payment at the end of the month. Most of the business's income comes from commissions deducted from sellers as handling fees and other service charges to facilitate easy sales. Rise & Shine invests 5,000,000 Thai Baht in the business funding by the CEO. Rise & Shine will use the funding primarily to develop the platform, workforce, marketing, advertising, and other necessary expenses. Therefore, Rise & Shine believes that the company will grow healthily and effectively. According to Human Resources, Rise & Shine will hire seven full-time employees to support the business. A part-time job supporting daily operations is also included. Since there aren't many competitors in Thailand offering a comparable service, Rise & Shine believes there is room for growth. Even though there are still competitors, they have only a few months to a year of market experience. In the future, Rise & Shine is considering extending its business to include additional fashion categories like accessories and shoes as it continues to flourish. Moreover, to create a brand-new café concept store where customers can shop for pre-loved clothing while sipping coffee. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/86067 |
DOI: | 10.6342/NTU202203263 |
全文授權: | 同意授權(全球公開) |
電子全文公開日期: | 2022-09-23 |
顯示於系所單位: | 管理學院企業管理專班(Global MBA) |
文件中的檔案:
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ntu-110-2.pdf | 4.3 MB | Adobe PDF | 檢視/開啟 |
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