請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/86067完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 許文馨 | zh_TW |
| dc.contributor.advisor | Audrey Hsu | en |
| dc.contributor.author | Thanatchaporn Kosathong | zh_TW |
| dc.contributor.author | Thanatchaporn Kosathong | en |
| dc.date.accessioned | 2023-03-19T23:35:18Z | - |
| dc.date.available | 2023-11-10 | - |
| dc.date.copyright | 2022-09-23 | - |
| dc.date.issued | 2022 | - |
| dc.date.submitted | 2002-01-01 | - |
| dc.identifier.citation | References
Bangkokbiznews. (2021). พาณิชย์ เผย "แฟชั่นหมุนเวียน" กำลังมาแรงตามเทรนด์รักษ์โลก. bangkokbiznews. Retrieved September 5, 2022, from https://www.bangkokbiznews.com/news/952790 Brunjes, K. (2022, April 20). Age range by generation. Beresford Research. Retrieved July 3, 2022, from http://www.beresfordresearch.com/age-range-by-generation/ Bryman, A. and Bell, E. (2011) Business Research Methods. 3rd Edition, Oxford University Press, Oxford. Cervellon, Marie-Cécile & Carey, Lindsey & Harms, Trine. (2012). Something old, something used: Determinants of women's purchase of vintage fashion vs second-hand fashion. International Journal of Retail & Distribution Management. 40. 10.1108/09590551211274946. Churchill, G. A. (1979). A paradigm for developing better measures of marketing constructs. Journal of Marketing Research, 16(1), 64–73. https://doi.org/10.2307/3150876 Closing the loop – the circular economy, what it means and what it can do for you. PwC Hungary. (n.d.). Retrieved April 10, 2022, from https://www.pwc.com/hu/en/kiadvanyok/assets/pdf/Closing-the-loop-the-circular-economy.pdf. Court, D., Elzinga, D., Mulder, S., & Vetvik, O. J. (2021, March 31). The consumer decision journey. McKinsey & Company. Retrieved July 4, 2022, from https://www.mckinsey.com/business-functions/growth-marketing-and-sales/our-insights/the-consumer-decision-journey Estay, B. (2022, July 15). 16 fascinating online shopping statistics (2022). The BigCommerce Blog. Retrieved July 27, 2022, from https://www.bigcommerce.com/blog/online-shopping-statistics/#get-to-know-the-customers-who-shop-online ETDA. (2021). บทบาทภาครัฐในการสนับสนุน e-commerce. ETDA. Retrieved September 6, 2022, from https://www.etda.or.th/th/Useful-Resource/Government-Support-of-e-Commerce.aspx Ferraro, C., Sands, S., & Brace-Govan, J. (2016). The role of fashionability in second-hand shopping motivations. Journal of Retailing and Consumer Services, 32, 262–268. https://doi.org/10.1016/j.jretconser.2016.07.006 Gliem, J.A., & Gliem, R.R. (2003). Calculating, Interpreting, And Reporting Cronbach’s Alpha Reliability Coefficient For Likert-Type Scales. Han, J. (2013). Understanding second-hand retailing: A resource based perspective of best practices leading to business success. Hiller Connell, K. Y. (2011). Exploring consumers’ perceptions of eco-conscious apparelacquisition behaviors. Social Responsibility Journal, 7(1), 61-73. Kananukul, C., Watchravesringkan, K., Hodges, N. (2015). Exploring the Impact of Consumers’ Second-Hand Clothing Motivations on Shopping Outcomes: An Investigation of Weekend Market Patronage in Thailand. In: Robinson, L. (eds) Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-10912-1_78 Keeble, J. (2013). Young consumers hold the key to sustainable brands. The Guardian. Retrieved June 9, 2022, from https://www.theguardian.com/sustainable-business/young-consumers-key-sustainable-brands Kemp, S. (2022, February 15). Digital 2022: Thailand - DataReportal – global digital insights. DataReportal. Retrieved September 6, 2022, from https://datareportal.com/reports/digital-2022-thailand Kestenbaum, R. (2017, June 14). This is how Millennials Shop. Forbes. Retrieved June 9, 2022, from https://www.forbes.com/sites/richardkestenbaum/2017/06/14/this-is-how-millennials-shop/?sh=45021094244c Kuning, M., Chesoh, S., Srisuan, K., Taufik, M.R., Sharma, P., Panatnachee, S., & Eso, M. (2018). Attitude and Management of Second-Hand Products in Developing Countries. Marilyn DeLong, Barbara Heinemann & Kathryn Reiley (2005) Hooked on Vintage!, Fashion Theory, 9:1, 23-42, DOI: 10.2752/136270405778051491 Napompech, K., & Kuawiriyapan, S. (2011). FACTORS AFFECTING THE SECOND HAND CLOTHES BUYING DECISION OF THAI WOMEN. International Journal of Arts & Sciences, 4(9), 201-209. https://www.proquest.com/scholarly-journals/factors-affecting- second-hand-clothes-buying/docview/929269001/se-2?accountid=14229 Nemoto, T., & Beglar, D. (2014). Developing Likert-scale questionnaires. In N. Sonda & A. Krause (Eds.), JALT2013 Conference Proceedings. Tokyo: JALT. Patton. M. Q. (2002). Qualitative research and evaluation methods (3rd ed.). Thousand Oaks, CA: Sage Publications. Peterson, S. (2021, December 8). 40+ conversion rate statistics to guide your 2022 onsitestrategy. Namogoo. Retrieved July 18, 2022, from https://www.namogoo.com/blog/conversion-rate-optimization/conversion- rate-statistics/ Robinson, Peter & Stimpson, David & Huefner, Jonathan & Hunt, H.. (1991). An Attitude Approach to the Prediction of Entrepreneurship. Entrepreneurship: Theory & Practice. 15. 13-31. 10.1177/104225879101500405. Roux, D., & Guiot, D. (2008). Measuring Second-Hand Shopping Motives, Antecedents and Consequences. Recherche et Applications En Marketing (English Edition), 23(4), 63–91. https://doi.org/10.1177/205157070802300404 Ryding, D., Henninger, C.E., Blazquez Cano, M. (2018). Introduction to Vintage Luxury Fashion—Exploring the Rise of the Secondhand Clothing Trade. In: Ryding, D., Henninger, C., Blazquez Cano, M. (eds) Vintage Luxury Fashion. Palgrave Advances in Luxury. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-71985-6_1 Sriring, O., & Thaichareon, K. (2022, August 15). Thai GDP notches fastest growth in a year on eased COVID curbs. Reuters. Retrieved September 6, 2022, from https://www.reuters.com/markets/asia/thai-q2-gdp-notches-fastest-growth-year-eased-pandemic-curbs-2022-08-15/ Statista. (2022). Ecommerce - Thailand: Statista market forecast. Statista. Retrieved September 6, 2022, from https://www.statista.com/outlook/dmo/ecommerce/thailand#revenue Stuart, O. (2019, October 1). How do men & women shop for clothes differently? Freedonia Focus Reports. Retrieved June 9, 2022, from https://www.freedoniafocusreports.com/Content/Blog/2019/10/01/How-Do-Men--Women-Shop-for-Clothes-Differently ThredUP. (2021) fashion resale market and trend report. thredUP. Retrieved June 6, 2022, from https://www.thredup.com/resale/2021 Wangkiat, P. (2016, July 17). Generation Y Thailand: A new me generation? https://www.bangkokpost.com. Retrieved June 9, 2022, from https://www.bangkokpost.com/learning/advanced/1038478/generation-y-thailand-a-new-me-generation- Website traffic - check and analyze any website. Similarweb. (n.d.). Retrieved July 18, 2022, from https://www.similarweb.com/ Weinstein, J. F. (2014). Reframe, Reuse, Re-Style: Deconstructing the Sustainable Second-Hand Consumer. Retrieved from https://doi.org/10.14418/wes01.1.1033 Xu, Y., Chen, Y., Burman, R., & Zhao, H. (2014). Second‐hand clothing consumption: a cross‐cultural comparison between American and Chinese young consumers. International Journal of Consumer Studies , 38 (6), 670-677. Yan, R.-N., Bae, S.Y. and Xu, H. (2015), "Second-hand clothing shopping among college students: the role of psychographic characteristics", Young Consumers, Vol. 16 No. 1, pp. 85-98. https://doi.org/10.1108/YC-02-2014-00429 กรมสรรพากร. (2020). อัตราภาษีและการคำนวณภาษี. กรมสรรพากร. Retrieved September 5, 2022, from https://www.rd.go.th/841.html สถิติประชากรทางการทะเบียนราษฎร. (n.d.). Retrieved June 18, 2022, from https://stat.bora.dopa.go.th/stat/statnew/statMONTH/statmonth/#/displayData | - |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/86067 | - |
| dc.description.abstract | none | zh_TW |
| dc.description.abstract | Rise & Shine is a platform selling women pre-loved clothing operating in Thailand. Rise & Shine was established because of the love for fashion apparel and a desire to make a difference in the world because sustainability is a severe global issue. Rise & Shine is passionate about helping customers understand that the lifespan of clothing is longer. The company is firmly committed to convincing people to consume pre-loved fashion and apparel and realized that overconsumption of clothing creates waste.
Rise & Shine’s target market is women in their, millennials who love to shop for women's clothing. By selling the clothing through Rise & Shine, they can give every item a second chance to shine outside the closet. Furthermore, Rise & Shine wants its customers to consider secondhand clothing first and to discover the value of pre-owned clothing that can deliver a fashionable look at an affordable price. Rise & Shine's business model is distinct from other platforms because we offer a curated selling process to prospective sellers. Rise & Shine handles the entire selling process, allowing sellers to onboard their clothes and receive payment at the end of the month. Most of the business's income comes from commissions deducted from sellers as handling fees and other service charges to facilitate easy sales. Rise & Shine invests 5,000,000 Thai Baht in the business funding by the CEO. Rise & Shine will use the funding primarily to develop the platform, workforce, marketing, advertising, and other necessary expenses. Therefore, Rise & Shine believes that the company will grow healthily and effectively. According to Human Resources, Rise & Shine will hire seven full-time employees to support the business. A part-time job supporting daily operations is also included. Since there aren't many competitors in Thailand offering a comparable service, Rise & Shine believes there is room for growth. Even though there are still competitors, they have only a few months to a year of market experience. In the future, Rise & Shine is considering extending its business to include additional fashion categories like accessories and shoes as it continues to flourish. Moreover, to create a brand-new café concept store where customers can shop for pre-loved clothing while sipping coffee. | en |
| dc.description.provenance | Made available in DSpace on 2023-03-19T23:35:18Z (GMT). No. of bitstreams: 1 U0001-0909202214382400.pdf: 4399368 bytes, checksum: 64ee55a68e5e6f72cde7cb5fea479d2b (MD5) Previous issue date: 2022 | en |
| dc.description.tableofcontents | Table of Contents
Executive Summary v 1. Introduction 1 1.1 Motivation 1 2. Business Overview 3 2.1 Business Concept 3 2.2 Mission Statement 4 2.3 Business's Goal 4 2.4 Business's Objective 4 3. Situation Analysis 5 3.2 Global Second-hand Clothing Industry 6 3.3 Second-hand Clothing Resale Industry 7 3.4 Second-hand Clothing Industry in Thailand 8 3.5 Second-hand Shopping Motivations 8 3.6 Porter's Five Forces of Second-hand Clothing Industry 9 3.7 Pestle Analysis 11 4. Consumer Behavior Research 15 4.2 Market Survey 16 4.3 Data Collection 17 5. Consumer Research Analysis 26 5.1 Persona 26 5.2 Customer Decision-Making Journey 27 6. Business Model Canvas 32 6.1 Rise & Shine Business Model Canvas (Seller) 33 6.2 Rise & Shine Business Model Canvas (Buyer) 38 6.3 Value Proposition (Seller) 43 6.4 Value Proposition (Buyer) 45 7. Marketing Strategy 47 7.1 Competitive Analysis 47 7.2 Market Positioning 53 7.3 The 7Ps Marketing Mixed 56 8. Organization 72 8.1 The Organization Chart 72 8.2 Human Resource Management 79 9. Financial Planning 83 9.1 Financial Assumptions 83 9.2 Startup Cost 85 9.3 The Profit and Loss Statement 87 9.4 Balance Sheet 89 9.5 Breakeven Analysis 90 10. Uncertainty and Risk 93 11. Future Plan and Exit Strategy 94 Appendixes 101 | - |
| dc.language.iso | zh_TW | - |
| dc.subject | 時尚可持續性 | zh_TW |
| dc.subject | 古著 | zh_TW |
| dc.subject | pre-loved clothing | en |
| dc.subject | second-hand clothing | en |
| dc.subject | fashion sustainability | en |
| dc.title | Rise & Shine: 泰國古著線上交易平台 | zh_TW |
| dc.title | Rise & Shine: The Online Pre-loved Clothing Platform in Thailand | en |
| dc.type | Thesis | - |
| dc.date.schoolyear | 110-2 | - |
| dc.description.degree | 碩士 | - |
| dc.contributor.coadvisor | 潘雪 | zh_TW |
| dc.contributor.coadvisor | Shweta Pandey | en |
| dc.contributor.oralexamcommittee | 堯里昂 | zh_TW |
| dc.contributor.oralexamcommittee | Leon van Jaarsveldt | en |
| dc.subject.keyword | 時尚可持續性,古著, | zh_TW |
| dc.subject.keyword | fashion sustainability,pre-loved clothing,second-hand clothing, | en |
| dc.relation.page | 113 | - |
| dc.identifier.doi | 10.6342/NTU202203263 | - |
| dc.rights.note | 同意授權(全球公開) | - |
| dc.date.accepted | 2022-09-15 | - |
| dc.contributor.author-college | 管理學院 | - |
| dc.contributor.author-dept | 企業管理碩士專班 | - |
| dc.date.embargo-lift | 2022-09-23 | - |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
文件中的檔案：
| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| ntu-110-2.pdf | 4.3 MB | Adobe PDF | 檢視/開啟 |
系統中的文件，除了特別指名其著作權條款之外，均受到著作權保護，並且保留所有的權利。