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標題: | 從核心資源與策略聯盟型塑臺灣環控型蕈菇相關產業的經營策略 Business strategies to secure core resources and strategic alliances for the related industry of controlled-environment mushroom cultivation in Taiwan |
作者: | Wen-Hsien Huang 黃文賢 |
指導教授: | 梁朝雲(Chaoyun Liang) 梁朝雲(Chaoyun Liang | cliang@ntu.edu.tw | ), |
關鍵字: | 核心能力,核心資產,策略聯盟,經營策略,臺灣,環控型蕈菇, Core capabilities,Core assets,Strategic alliances,Business strategies,Taiwan,Mushroom cultivated from controlled environment, |
出版年 : | 2022 |
學位: | 碩士 |
摘要: | 臺灣蕈菇產業生產技術先進,但缺乏生產、加工和營銷的整合業者與整體產業策略,再加上外交處境和關稅障礙,導致蕈菇產品外銷困境橫生。本研究旨在探討臺灣環控型蕈菇產業透過策略聯盟以整合核心資源的創新經營模式。本研究文獻探討主題包含:(一)蕈菇產業全球市場;(二)經營策略;(三)核心資產與經營策略;(四)核心能力與經營策略;及(五)策略聯盟與經營策略。本研究採取量化和質性研究並行的方式,問卷調查對象以蕈菇及相關業者為主,透過網路問卷進行調查,回收391份有效問卷進行統計分析,再邀請熟悉臺灣農業的三位專家,進行深度訪談。 量化研究結果顯示,蕈菇產業的核心資產可區分為:有形資產和無形資產;核心能力可區分為:組織能力和個人能力;產業策略聯盟可區分為:降低成本和強化專業;經營策略可區分為專注國內市場和進入國際市場。強化專業的聯盟、降低成本的聯盟,和提升無形資產,是專注國內市場者需要著重的要務;而降低成本的聯盟、提升無形資產,和強化專業聯盟則是進軍國際市場者必須聚焦的關鍵。質性研究結果顯示,國內蕈菇業者規模普遍較小,經營者要謹慎規劃經營策略,應透過產官學界之間的策略聯盟,才能達成產業升級,強化我國蕈菇產業的競爭力。 Taiwan’s mushroom production techniques are advanced, but production, processing, and marketing are limited by the lack of industry strategies and integration among players; moreover, diplomatic barriers and tariffs also hamper efforts to export mushroom products. Therefore, this study explored the innovative strategies used by mushroom businesses in controlled-environment cultivation and how such businesses have integrated core resources through strategic alliances in Taiwan. The literature review covers five areas, namely global mushroom market, business strategies, core assets and business strategies, core capabilities and business strategies, as well as strategic alliances and business strategies. This study used both quantitative and qualitative approaches. Through an online survey, a total of 391 valid responses were collected for statistical analysis. Subsequently, three experts were invited for in-depth interviews to discuss the survey results. The quantitative results reveal that the core assets of Taiwan’s controlled-environment mushroom cultivation industry can be categorized into tangible assets and intangible assets. The core capabilities can be categorized into organizational capabilities and individual capabilities. Strategic alliances can be categorized into cost reduction and professional enhancement. Business strategies can be categorized into focusing domestic market and entering international market. Establishing alliances for professional enhancement, reducing costs, and consolidating intangible assets are critical for businesses operating in Taiwan’s market; in addition to the aforementioned tasks, businesses aiming to enter the international market must also maintain intangible assets. In addition, the qualitative results reveal that the domestic mushroom industry is generally small in scale. Operators should plan their business strategies carefully. Only through strategic alliances between industry, government and academia can they achieve industrial upgrading and strengthen the competitiveness of Taiwan’s mushroom industry. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/85723 |
DOI: | 10.6342/NTU202200802 |
全文授權: | 同意授權(全球公開) |
電子全文公開日期: | 2022-09-02 |
顯示於系所單位: | 生物產業傳播暨發展學系 |
文件中的檔案:
檔案 | 大小 | 格式 | |
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U0001-2405202219311200.pdf | 3.18 MB | Adobe PDF | 檢視/開啟 |
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