請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/85723完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 梁朝雲(Chaoyun Liang) | |
| dc.contributor.author | Wen-Hsien Huang | en |
| dc.contributor.author | 黃文賢 | zh_TW |
| dc.date.accessioned | 2023-03-19T23:22:29Z | - |
| dc.date.copyright | 2022-09-02 | |
| dc.date.issued | 2022 | |
| dc.date.submitted | 2022-06-08 | |
| dc.identifier.citation | 王伯徹（2005）。食藥用菇菌類保健食品產業發展彙編。新竹市，財團法人食品工業發展研究所。 王伯徹（2009）。菇類之食藥用價值及其多樣化市場產品開發。農業生技產業季刊，18，34-40。 王美雅、陳筱迪、陳欽雨（2012）。數位典藏廠商價值創造策略與核心資源。圖書資訊學刊，10（1），47-81。 石信德、呂昀陞、李瑋崧、陳錦桐、陳美杏、吳寬澤（2017）。臺灣蕈菇產業智慧生產4.0。農業世界雜誌，404，35-41。 司徒達賢（2005）。策略管理新論：觀念架構與分析方法。臺北：智勝。 行政院農業委員會（2021）。我與印度達成雙邊有機同等性相互承認，開啟新南向政策有機農業經貿合作新里程碑。檢自：https://www.coa.gov.tw/theme_data.php?theme=news&sub_theme=agri&id=8530 李文瑞、曹為忠、林志豪（2000）。策略聯盟類型與績效影響因素之研究。中山管理評論，8（2），273-302。 呂政璋、耿筠（2016）。農產品全球經營發展之關鍵成功因素研究。商管科技季刊，17（3），357-374。 宋曜廷（2011）。調查研究法在數位學習的應用。載於宋曜廷（主編），數位學習研究法（頁74-82）。臺北：高等教育。 吳青松（1999）。國際企業管理：理論與實務（再版）。臺北：智勝。 吳思華（2000）。策略九說：策略思考的本質。臺北：臉譜。 周榮源、石信德（2018）。智慧化菇類生產技術之前瞻與未來發展。第27屆近代工程技術討論會論文專刊。 周榮源、石信德、黃文信（2020）。袋栽菇類製包技術回顧與智慧化發展初探。檢自：https://agritech-foresight.atri.org.tw/article/contents/3144 林文寶、吳萬益（2005）。以組織學習觀點探討知識整合及運作特性對核心能力影響之研究。臺大管理論叢，15（2），165-197。 林金定、嚴嘉楓、陳美花（2005）。質性研究方法：淺談模式與實施步驟分析。身心障礙研究季刊，3（2），122-136。 林南宏、王文正、邱聖媛、鍾怡君（2007）。產品知識及品牌形象對購買意願的影響：產品類別的干擾效果。行銷評論季刊，4（4），481-504。 林晉寬（1995）。資源基礎觀點之廠商成長。明志工專學報，27，145-167。 林啟淵、洪進朝（2003）。農業產銷班之經營現況調查分析。農政與農情，132，63-65。 林惠玲、陳正倉（2009）。統計學：方法與應用（四版）。臺北：雙葉。 林鈴娜、林孟克、馮詩蘋、黃靖嵐、李翎竹（2020）。農糧產品冷鏈產業發展趨勢與人才需求研析。農政與農情，334，67-73。 范玉玲（2011）。墾丁國家公園滿州地區社區生態旅遊策略聯盟與旅遊網絡之建構。國家公園學報，21（4），1-13。 胡幼慧、姚美華（1996）。質性研究：理論、方法及本土女性研究實例。臺北：巨流。 侯嘉政、陳國龍、張宏榮（2008）。核心資源與先發優勢之實證研究：資源基礎觀點。管理實務與理論研究，2（2），23-54。 財政部（2018）。海關進出口統計。檢自：https://portal.sw.nat.gov.tw/APGA/GA30_LIST 財政部（2021）。海關進出口統計。檢自：https://portal.sw.nat.gov.tw/APGA/GA30_LIST 孫智麗、楊玉婷、陳政忻、朱鴻鈞（2012）。從Open Innovation觀點建立農業品牌與營運模式：產業聯盟與整合型農企業案例分析。農業生技產業季刊，30，55-69。 許瞻桂（2013）。新創事業資源取得時機與市場進入時機之探討。國立屏東商業技術學院學報，15，317-347。 馮志峰（2016）。澳洲菇蕈市場現況與發展趨勢。檢自：https://www.paulhsuandpartners.com/articles/193。 陳志遠、洪小婷（2003）。衰退產業經營策略之研究：以木竹製品業為例。商管科技季刊，4（1），1-31。 陳怡良、李國基、康瑋帆（2018）。我國菇類於澳洲、新加坡及馬來西亞之南向市場商機與技術布局。農政與農情，310，89-110。 陳金帶、袁建中（1992）。中小企業策略聯盟特性研究。大華學報，11（23），1-23。 陳炳宏（2006）。台灣媒體企業之中國大陸市場進入模式及其決策影響因素研究。新聞學研究，89，37-80。 陳美杏、呂昀陞、石信德（2010）。新興菇類的栽培與發展。科學發展，446，8-15。 陸怡惠（2002）。APEC 農業新議題之研究：農產貿易自由化對亞太地區食品安全之影響（行政院農業委員會九十一年度科技研究計畫研究報告，91農科-1.5.5-合-I1（3））。新竹市，國立清華大學。 張芬芬（2010）。質性資料分析的五步驟：在抽象階梯上爬升。初等教育學刊，35，87-120。 張淑昭、蔡明田（2000）。核心資源與組織結構對多角化績效節制效果之研究（行政院國家科學委員會補助專題研究計畫成果報告，NSC-89-2496-h006-033）。臺南：國立成功大學企業管理學系。 張靜貞、許文富（2004）。台灣農產品的出口行銷：兼論政府的角色。農業與經濟，32，1-28。 曾柏興、莊士賢（2018）。策略聯盟正式化、供應風險管理與組織績效關係之研究：以定期海運貨櫃業者為例。航運季刊，27（1），57-86。 曾康綺（2013）。淺談農產品地區品牌。臺中區農業改良場特刊，116，189-191。 黃文卿、林晏州（1998）。深度訪談之理論與技巧：以陽明山國家公園遊園專車推動為例。國家公園學報，8（2），166-178。 黃俊閎、黃仁伯、李坤祐、李俊毅（2006）。以資源基礎觀點分析自行車產業的代工製造與自有品牌並行策略。2006工研院創新與科技管理研討會。新竹，工業技術研究院。 黃秋霞（2016）。淺談量化與質性研究的反思。臺灣教育評論月刊，5（9）， 149-154。 黃振德、莊淑芳、廖耀宗（2001）。推動農業策略聯盟提升農業競爭力。農政與農情，107，6-12。 萬文隆（2004）。深度訪談在質性研究中的應用。生活科技教育，37（4），17-23。 楊英賢、周宗暉、葉郁筳（2018）。以資源基礎觀點探討中華郵政核心能力的建構。管理科學研究，12（1），21-38。 經濟部國際貿易局（2021）。RCEP（區域全面經濟夥伴協定）。檢自：https://www.trade.gov.tw/Pages/List.aspx?nodeID=4358 廖珮妏（2015）。從量化與質化研究信效度探討社會科學領域的研究品質。中華科技大學學報，62（4），69-88。 劉怡媛、吳貞和（2010）。服務業海外市場進入策略：機構理論觀點。亞東學報，30，219-228。 劉育姍、康瑋帆、呂昀陞、石信德（2016）。我國菇類產業現況與技術發展策略分析。農政與農情，285，72-82。 鄧詩韻、陳炳宏、黃協弘（2006）。網際網路服務供應商運用策略聯盟之研究。傳播與管理研究，6（1），49-78。 顏慧欣、江文基（2017）。「我國具出口競爭力農產品與非關稅貿易障礙之研析」執行成果報告書。106年度國際經貿政策研究中心計畫（WTO暨RTA中心計畫）子計畫一：專題研究（7）。 蘇嘉全（2016）。行政院農業委員會業務報告。農政與農情，165，6-23。 Aaker, D. A. (1989). Managing assets and skills: The key to a sustainable competitive advantage. California Management Review, 31(2), 91-106. Allied Market Research (2021). Mushroom market research report. Retrieved from: https://www.alliedmarketresearch.com/mushroom-market Ansoff, H. I. (1988). The new corporate strategy. New York, NY: John Wiley and Sons. Ardaneswari, D. P. C., Haryati, N., & Linggar, R. A. (2020). The influence of internal factors on business performance: A resources based view of mushroom SME in Indonesia. Russian Journal of Agricultural and Socio-Economic Sciences, 97(1), 107-112. doi: 10.18551/rjoas.2020-01.13 Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99-120. Bose, S. (2016). Mushroom cultivation and marketing strategies: An untapped source of sustainable development and livelihood in North Bengal. Sumedha Journal of Management, 5(2), 121-136. Brouthers, K. D. (1995). The influence of international risk on entry mode strategy in the computer software industry. Management International Review, 35(1), 7-28. Cegliński, P. (2017). The concept of competitive advantages: Logic, sources and durability. Journal of Positive Management, 7(3), 57-70. Chatterjee, S., & Wernerfelt, B. (1991). The link between resources and type of diversification: Theory and evidence. Strategic Management Journal, 12(1), 33-48. Chen, C.-C., Yueh, H.-P., & Liang, C. (2016). Strategic management of agribusiness: Determinants and trends. Journal of Entrepreneurship, Management and Innovation, 12(4), 69-97. Chuang, J.-H., Wang, J.-H., & Liang, C. (2020). Implementation of Internet of Things depends on intention: Young farmers’ willingness to accept innovative technology. International Food and Agribusiness Management Review, 23(2), 253-266. Contractor, F. J., & Lorange, P. (1988). Why should firms cooperate: The strategy and economics basis for cooperative ventures. In F. J. Contractor, & P. Lorange (Eds.), Cooperative strategies in international business (pp. 3-30). New York, NY: Lexington Books. Council of Agriculture (2003). Promoting agricultural strategic alliances, achieving the benefits of economic scale. Retrieved from: https://eng.coa.gov.tw/ws.php?id=9652 Devlin, G., & Bleackley, M. (1988). Strategic alliances: Guidelines for success. Long Range Planning, 21(5), 18-23. Dierickx, I., & Cool, K. (1989). Asset stock accumulation and sustainability of competitive advantage. Management Science, 35(12), 1504-1511. Dobson, W. D. (1992). Competitive strategies of US fluid milk processors: A case study. Agribusiness, 8(5), 425-444. Dommeyer, C. J., & Moriarty, E. (2000). Comparing two forms of an e-mail survey: Embedded versus attached. International Journal of Market Research, 42(1), 39-50. Dong, D. D., Moritaka, M., Liu, R., & Fukuda, S. (2020). Restructuring toward a modernized agro-food value chain through vertical integration and contract farming: The swine-to-pork industry in Vietnam. Journal of Agribusiness in Developing and Emerging Economies, 10(5), 493-510. Doz, Y. L. (1996). The evolution of cooperation in strategic alliances: Initial conditions or learning processes. Strategic Management Journal, 17(S1), 55-83. Dussauge, P., Garrette, B. & Mitchell, W. (2000). Learning from competing partners: Outcomes and durations of scale and link alliance in Europe, North America and Asia. Strategic Management Journal, 21(2), 99-126. FAOSTAT (2019). Crops and livestock products. Retrieved from: http://www.fao.org/faostat/en/?#data/QCL FAOSTAT (2020). Crops and livestock products. Retrieved from: http://www.fao.org/faostat/en/#data/TP FAOSTAT (2021). Detailed trade matrix. Retrieved from: http://www.fao.org/faostat/en/#data/TM Fauzi, A., Suharjo, B., & Syamsun, M. (2016). Influence of financial resources, intangible assets and competitive advantage which implies the performance of micro, small and medium enterprises in Lombok NTB. SME Management, 11(2), 151-158. Febrianda, R. & Tokuda, H. (2017). Strategy and innovation of mushroom business in rural area Indonesia: Case study of a developed mushroom enterprise from Cianjur district, West Java, Indonesia. International Journal of Social Science Studies, 5(6), 21-29. Folwer, F. J. (2009). Survey research methods (4th ed.). New York, NY: Sage. Fortune Business Insights (2019). Mushroom market to grow at a steady CAGR of 6.41% from 2019 to 2026: Public sector investment in commercial cultivation of mushroom to boost the market. Retrieved from: https://www.fortunebusinessinsights.com/press-release/mushroom-market-9301 Galbraith, C., & Schendel, D. (1983). An empirical analysis of strategy types. Strategic Management Journal, 4(2), 153-173. Gall, R. G., & Schroder, B. (2006). Agricultural producer cooperatives as strategic alliances. International Food and Agribusiness Management Review, 9(4), 26-44. Ghemawat, P. (2002). Competition and business strategy in historical perspective. Business History Review, 6(1), 37-74. Giannakas, K., & Tzouvelekas, V. (1998). Strategic behavior and competition in dynamic industry: Greek processed meats. Agribusiness, 14(2), 157-169. Granovetter, M. (2000). Le marché autrement: Les réseaux dans l’économie. Desclée de Brouwer, Paris. Grant, R. M. (1991). The resource-based theory of competitive advantage: Implication for strategy formulation. California Management Review, 33(3), 114-135. Grand View Research (2021). Mushroom market size and trends analysis report: 2021-2028. Retrieved from: https://www.grandviewresearch.com/industry-analysis/mushroom-market Hagedoorn, J., & Narula, R. (1996). Choosing organizational modes of strategic technology partnering: International sectoral differences. Journey of International Business Studies, 27(2), 265-284. Haimid, M. T., Rahim, H., & Dardak, R. A. (2013). Understanding the mushroom industry and its marketing strategies for fresh produce in Malaysia. Economic and Technology Management Review, 8, 27 -37. Hall, R. (1993). A framework linking intangible resources and capabilities to sustainable competitive advantage. Strategic Management Journal, 14(8), 607-618. Hamel, G. (1991). Competition for competence and interpreter learning with international strategic alliance. Strategic Management Journal, 12, 83-103. Hamel, G., Doz, Y. L., & Prahalad, C. K. (1989). Collaborate with your competitors and win. Harvard Business Review, 67(1), 133-139. Hamel, G., & Heene, C. (1994). The concept of core competence. New York, NY: Wiley, Chichester. Hansford, P., Cary, J., & Coath, E. (2003). Sustainable agribusiness: Developing local solutions to global challenges in the regional agribusiness sector in Australia. International Food and Agribusiness Management Review, 5(4), 1-10. Harrigan, K. R. (1987). Strategic alliance: Their new role in global competition. Columbia Journal of International Business, 22(2), 67-69. Harrigan, K. R. (1988). Joint venture and competitive strategy. Strategic Management Journal, 9(7), 141-158. Haryati, N. (2021). Business model analysis of mushroom agroindustry and its sustainable development strategy in Covid-19 pandemic. IOP Conference Series: Earth and Environmental Science, 733, 012125. doi:10.1088/1755-1315/733/1/012125 Haryati, N., Salleh, S. M., & Choirunnisa, Y. M. (2020). Business competitiveness strategy of processed mushroom in East Java: A resource-based view model approach. Journal of Applied Management, 18(4), 609-621. Hsu, J. L., & Wann, J. J.-W. (2004). Competitiveness and consumer preferences of U.S. fruits in Taiwan. Agribusiness, 20(4), 433-448. Ingram, J. (2008). Agronomist-farmer knowledge encounters: An analysis of knowledge exchange in the context of best management practices in England. Agriculture and Human Values, 25, 405-418. Kelliher, F., & Reinl, L. (2009). A resource-based view of micro-firm management practice. Journal of Small Business and Enterprise Development, 16(3), 521-532. Kennedy, P. L., Harrison, R. W., & Piedra, M. A. (1998). Analyzing agribusiness competitiveness: The case of the United State sugar industry. International Food and Agribusiness Management Review, 1(2), 245-257. Killing, J. P. (1988). Understanding alliances: The role of task and organizational complexity. In F. J. Contractor, & P. Lorange (Eds), Cooperative Strategies and International Business (pp. 55-67). Lexington, MA: Lexington Books. Kotler, P. (1997). Marketing management: Analysis, planning, implementation, and control (9th ed.). Upper Saddle River, NJ: Prentice Hall. Kwamega, M., Li, D., & Abrokwah, E. (2018). Supply chain management practices and agribusiness firms’ performance: Mediating role of supply chain integration. South African Journal of Business Management, 49(1), a317. LeBlanc, D. C. (2004). Statistics: Concepts and applications for science (p. 162). Sudbury, MA: Jones & Bartlett. Lewis, J. D. (1990). Partnerships for profit: Structuring and managing strategic alliances. New York, NY: Free Press. Long, C., & Vickers-Koch, M. (1995). Using core capabilities to great competitive advantage. Organizational Dynamics, 24(1), 6-21. Mamavi, O., Meier, O., & Zerbib, R. (2015). Alliance management capability: The roles of alliance control and strength of ties. Management Decision, 53(10), 2250-2267. Manners, A. (2000). Supply-chain alliances offer strategic focus for agriculture. Journal of Agriculture, 41(1), 33-34. Marr, B., Schiuma, G., & Neely, A. (2004). The dynamics of value creation: Mapping your intellectual performance drivers. Journal of Intellectual Capital, 5(2), 312-325. Miller, W. L., & Crabtree, B. F. (1992). Primary care research: A multimethod typology and qualitative road map. In B. F. Crabtree & W. L. Miller (Eds.), Doing qualitative research (pp. 3–28). Newbury Park, CA: Sage Publications, Inc. Minichiello V., Aroni R., Timewell E., & Alexander L. (1995). In-depth interviewing (2nd ed.). South Melbourne, Australia: Longman Cheshire. Mol, H. (2017). Agro-industry expansion through “strategic alliances”: The shifting dynamics of Palm Oil-Related Dispossession. In Rodríguez, G. D., Mol, H., Brisman, A., & South, N. (eds). Environmental crime in Latin America. Palgrave Macmillan, London: Palgrave Studies in Green Criminology. Moody, L. (2017). Strategic alliance. Retrieved from: http://slideplayer.com/slide/13794097/ Nag, R., Hambrick, D. C., & Chen, M.-J. (2007). What is strategic management, really? Inductive derivation of a consensus definition of the field. Strategic Management Journal, 28(9), 935-955. Niazi, A. R., & Ghafoor, A. (2021). Different ways to exploit mushrooms: A review. All Life, 14(1), 450-460. Nueno, P., & Oosterveld, J. (1988). Managing technology alliances. Long Range Planning, 21(3), 11-17. Muijs, D. (2004). Doing quantitative research in education: With SPSS. New York, NY: Sage. Obioma, H. O. (2017). Aligning small and medium enterprises for competitiveness in Nigeria: The role of strategic alliance. Review of Public Administration and Management, 5(2), Article 1000215. Ohmae, K. (1989). The global logic of strategic alliances. Harvard Business Review, 67(2), 143-154. O’Regan, N., & Ghobadian, A. (2004). The importance of capabilities for strategic direction and performance. Management Decision, 42(2), 292-312. Patton, M. Q. (1999). Enhancing the quality and credibility of qualitative analysis. Health Services Research, 34(5 Pt 2), 1189-1208. Peteraf, M. A. (1993). The cornerstones of competitive advantage: A resource-based view. Strategic Management Journal, 14(3), 179-191. Peterson, H. C., Wysocki, A., & Harsh, S. B. (2001). Strategic choice along the vertical coordination continuum. International Food and Agribusiness Management Review, 4(2), 149-166. Porter, M. E. (1980). Competitive strategy: Techniques for analyzing industries and competitors. New York, NY: The Free Express. Porter, M. E. (1996). What is strategy? Harvard Business Review, 74(6), 61-78. Porter, M. E., & Fuller, M. B. (1986). Competition in global industries. Boston, MA: Harvard Business Press. Prahalad, C. K., & Hamel, G. (1990). The core competence of the corporation. Harvard Business Review, 68(3), 79-91. Raman, J., Lee, S.-K., Im, J.-H., Oh, M.-J., Oh, Y.-L., & Jang, K.-Y. (2018). Current prospects of mushroom production and industrial growth in India. Journal of Mushroom, 16(4), 239-249. Reich, R., & Mankin, E. (1986). Joint ventures with Japan give away our future. Harvard Business Review, 64(2), 78-86. Root, F. R. (1988). Some taxonomies of international cooperative arrangement. In F. J. Contractor, & P. Lorange (Eds.), Cooperative strategies in international business (pp. 69-80). New York, NY: Lexington Books. Root, F. R. (1994). Entry strategies for international market: Revised and expanded. San Francisco, CA: Jossey-Bass. Rowley, T., Behrens, D., & Krackhardt, D. (2000). Redundant governance structures: An analysis of structural and relational embeddedness in the steel and semiconductor industries. Strategic Management Journal, 21(3), 369-386. Royse, D. J., Baars, J. J. P., & Tan, Q. (2017). Current overview of mushroom production in the world. In D. C. Zied, & A. Pardo-Giménez (Eds.), Edible and Medicinal Mushrooms (chap. 2, pp. 5-13). Chichester, UK: John Wiley & Sons. Ruchirasak, M., Thaipakdee, S., & Saritnirun, P. (2009). Enhancement of sustainable core competencies among organic rice growers in Thailand. Journal of Developments in Sustainable Agriculture, 4, 82-89. Russo, C., Cardillo, C., & Perito, M. A. (2003). Product innovation and imperfect competition in the Italian fruit-drink industry. International Food and Agribusiness Management Review, 6(1), 70-83. Sharma, V., & Erramilli, M. (2004). Resource-based explanation of entry mode choice. Journal of Marketing Theory and Practice, 12(1), 1-18. Singh, M., Vijay, B., Kamal, S., & Wakchaure, G. C. (2011). Mushrooms: Cultivation, marketing and consumption. New Delhi: Indian Council of Agricultural Research. Song, M.-X., & Yang, M. X. (2019). Leveraging core capabilities and environmental dynamism for food traceability and firm performance in a food supply chain: A moderated mediation model. Journal of Integrative Agriculture, 18(8), 1820-1837. Suvedi, M., Ghimire, R., & Channa, T. (2018). Examination of core competencies of agricultural development professionals in Cambodia. Evaluation and Program Planning, 67, 89-96. Teece, D. J., Pisano, G. & Shuen, A. (1997). Dynamic capabilities and strategic management. Strategic Management Journal, 18, 509-533. Udoh, E. J., Inyang, E. B., & Oguzie, B. A. (2017). Dimensions of entrepreneurial competencies of agribusiness managers in Niger Delta Region of Nigeria. Athens Journal of Business & Economics, 3(4), 367-382. United States International Trade Commission (USITC). (2010). Mushrooms industry and trade summary. Retrieved from: https://www.usitc.gov/publications/332/ITS_7.pdf Varadarajan, R., & Cunningham, M. H. (1995). Strategic alliances: A synthesis of conceptual foundations. Journal of the Academy of Marketing Science, 23(4), 282-296. Verdouw, C. N., Robbemond, R. M., & Wolfert, J. (2015). ERP in agriculture: Lessons learned from the Dutch horticulture. Computers and Electronics in Agriculture, 114, 125-133. Wernerfelt, B. (1984). A resource-based view of the firm. Strategic Management Journal, 5(2), 171-180. Westgren, R. E., & Cook, M. L. (1986). Strategic management and planning. Agribusiness, 2(4). 477-489. Westgren, R. E., Sonka, S. T., & Litzenberg, K. K. (1988). Strategic issue identification among agribusiness firms. Agribusiness, 4(1), 25-37. Wheelen, T. L., & Hungar, D. J. (2000). Strategic management and business policy: toward global sustainability (13th ed.). Upper Saddle River, NJ: Prentice Hall. White, B. (2012). Agricultural and the generation problem: Rural youth, employment, and the future of farming. IDS Bulletin, 43(6), 9-21. Yang, J., Lai, K. H., Wang, J., Rauniar, R. & Xie, H. (2014). Strategic alliance formation and the effects on the performance of manufacturing enterprises from supply chain perspective. International Journal of Production Research, 53(13), 3856-3870. Zhang, Y., Geng, W., Shen, Y., Wang, Y., & Dai, Y.-C. (2014). Edible mushroom cultivation for food security and rural development in China: Bio-innovation, technological dissemination and marketing. Sustainability, 6(5), 2961-2973. doi: 10.3390/su6052961 | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/85723 | - |
| dc.description.abstract | 臺灣蕈菇產業生產技術先進，但缺乏生產、加工和營銷的整合業者與整體產業策略，再加上外交處境和關稅障礙，導致蕈菇產品外銷困境橫生。本研究旨在探討臺灣環控型蕈菇產業透過策略聯盟以整合核心資源的創新經營模式。本研究文獻探討主題包含：（一）蕈菇產業全球市場；（二）經營策略；（三）核心資產與經營策略；（四）核心能力與經營策略；及（五）策略聯盟與經營策略。本研究採取量化和質性研究並行的方式，問卷調查對象以蕈菇及相關業者為主，透過網路問卷進行調查，回收391份有效問卷進行統計分析，再邀請熟悉臺灣農業的三位專家，進行深度訪談。 量化研究結果顯示，蕈菇產業的核心資產可區分為：有形資產和無形資產；核心能力可區分為：組織能力和個人能力；產業策略聯盟可區分為：降低成本和強化專業；經營策略可區分為專注國內市場和進入國際市場。強化專業的聯盟、降低成本的聯盟，和提升無形資產，是專注國內市場者需要著重的要務；而降低成本的聯盟、提升無形資產，和強化專業聯盟則是進軍國際市場者必須聚焦的關鍵。質性研究結果顯示，國內蕈菇業者規模普遍較小，經營者要謹慎規劃經營策略，應透過產官學界之間的策略聯盟，才能達成產業升級，強化我國蕈菇產業的競爭力。 | zh_TW |
| dc.description.abstract | Taiwan’s mushroom production techniques are advanced, but production, processing, and marketing are limited by the lack of industry strategies and integration among players; moreover, diplomatic barriers and tariffs also hamper efforts to export mushroom products. Therefore, this study explored the innovative strategies used by mushroom businesses in controlled-environment cultivation and how such businesses have integrated core resources through strategic alliances in Taiwan. The literature review covers five areas, namely global mushroom market, business strategies, core assets and business strategies, core capabilities and business strategies, as well as strategic alliances and business strategies. This study used both quantitative and qualitative approaches. Through an online survey, a total of 391 valid responses were collected for statistical analysis. Subsequently, three experts were invited for in-depth interviews to discuss the survey results. The quantitative results reveal that the core assets of Taiwan’s controlled-environment mushroom cultivation industry can be categorized into tangible assets and intangible assets. The core capabilities can be categorized into organizational capabilities and individual capabilities. Strategic alliances can be categorized into cost reduction and professional enhancement. Business strategies can be categorized into focusing domestic market and entering international market. Establishing alliances for professional enhancement, reducing costs, and consolidating intangible assets are critical for businesses operating in Taiwan’s market; in addition to the aforementioned tasks, businesses aiming to enter the international market must also maintain intangible assets. In addition, the qualitative results reveal that the domestic mushroom industry is generally small in scale. Operators should plan their business strategies carefully. Only through strategic alliances between industry, government and academia can they achieve industrial upgrading and strengthen the competitiveness of Taiwan’s mushroom industry. | en |
| dc.description.provenance | Made available in DSpace on 2023-03-19T23:22:29Z (GMT). No. of bitstreams: 1 U0001-2405202219311200.pdf: 3258837 bytes, checksum: 935516a58676741ea2f68e0a0e3450ab (MD5) Previous issue date: 2022 | en |
| dc.description.tableofcontents | 口試委員會審定書 i 謝辭 ii 摘要 iii Abstract iv 目錄 vi 圖目錄 x 表目錄 xi 第一章 緒論 1 第一節 研究背景 1 第二節 研究動機 3 第三節 研究目的 6 第四節 研究貢獻 7 第五節 操作型定義 8 第二章 文獻探討 9 第一節 蕈菇產業全球市場 9 第二節 經營策略 12 第三節 核心資產與經營策略 17 第四節 核心能力與經營策略 20 第五節 策略聯盟與經營策略 23 第三章 研究方法 29 第一節 量化研究和質性研究 29 第二節 調查研究法 32 一、 研究架構與假設 34 二、 問卷調查對象 35 三、 研究工具 36 四、 調查過程 38 五、 分析方法 39 第三節 深度訪談法 41 一、 訪談對象與訪談大綱 43 二、 訪談過程與分析方法 44 第四章 量化研究結果與討論 47 第一節 描述性統計 47 第二節 項目分析 49 第三節 因素分析 54 第四節 相關性分析 63 第五節 迴歸分析 65 第六節 差異性分析 70 第七節 延伸性迴歸分析 74 第五章 質性研究結果與討論 79 第一節 臺灣蕈菇業者應補強的核心資源 80 第二節 蕈菇業者進入國際市場的經營策略 82 第三節 形成蕈菇業者進入國際市場的策略聯盟 84 第四節 維持具持續性競爭優勢的經營策略 86 第六章 結論與建議 89 第一節 研究結論 89 第二節 實務建議 92 第三節 研究限制 94 第四節 未來研究建議 95 中文參考書目 97 外文參考書目 102 附錄：調查問卷 113 學術履歷 118 | |
| dc.language.iso | zh-TW | |
| dc.subject | 核心資產 | zh_TW |
| dc.subject | 策略聯盟 | zh_TW |
| dc.subject | 核心能力 | zh_TW |
| dc.subject | 經營策略 | zh_TW |
| dc.subject | 臺灣 | zh_TW |
| dc.subject | 環控型蕈菇 | zh_TW |
| dc.subject | Mushroom cultivated from controlled environment | en |
| dc.subject | Core capabilities | en |
| dc.subject | Core assets | en |
| dc.subject | Strategic alliances | en |
| dc.subject | Business strategies | en |
| dc.subject | Taiwan | en |
| dc.title | 從核心資源與策略聯盟型塑臺灣環控型蕈菇相關產業的經營策略 | zh_TW |
| dc.title | Business strategies to secure core resources and strategic alliances for the related industry of controlled-environment mushroom cultivation in Taiwan | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 110-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.coadvisor | 王淑美(Shu-Mei Wang) | |
| dc.contributor.oralexamcommittee | 陳炤堅(Chao-Chien Chen) | |
| dc.subject.keyword | 核心能力,核心資產,策略聯盟,經營策略,臺灣,環控型蕈菇, | zh_TW |
| dc.subject.keyword | Core capabilities,Core assets,Strategic alliances,Business strategies,Taiwan,Mushroom cultivated from controlled environment, | en |
| dc.relation.page | 118 | |
| dc.identifier.doi | 10.6342/NTU202200802 | |
| dc.rights.note | 同意授權(全球公開) | |
| dc.date.accepted | 2022-06-09 | |
| dc.contributor.author-college | 生物資源暨農學院 | zh_TW |
| dc.contributor.author-dept | 生物產業傳播暨發展學研究所 | zh_TW |
| dc.date.embargo-lift | 2022-09-02 | - |
| 顯示於系所單位： | 生物產業傳播暨發展學系 | |
文件中的檔案：
| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| U0001-2405202219311200.pdf | 3.18 MB | Adobe PDF | 檢視/開啟 |
系統中的文件，除了特別指名其著作權條款之外，均受到著作權保護，並且保留所有的權利。