請用此 Handle URI 來引用此文件：
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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 堯里昂(Leon van Jaarsveldt) | |
| dc.contributor.author | Ponlawat Tongklang | en |
| dc.contributor.author | 鐘旺力 | zh_TW |
| dc.date.accessioned | 2023-03-19T22:31:52Z | - |
| dc.date.copyright | 2022-08-30 | |
| dc.date.issued | 2022 | |
| dc.date.submitted | 2022-08-24 | |
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/84904 | - |
| dc.description.abstract | n/a | zh_TW |
| dc.description.abstract | Arix CNC Machine Co. Ltd is a Taiwanese enterprise facing factors while entering the Thailand market for selling the clear aligner in 2019. Moreover, the advent of Covid 19 has negatively affected all industries due to a lockdown measure, but Arix CNC can perform well by adopting the remote treatment. Thus, Arix CNC is a good case of Thailand's learning opportunities and challenges of Taiwanese teleorthodontics. This case study is conducted by using the qualitative method with convenience sampling. The primary data come from observation and In-dept interviews, and the second data is studied from works of literature. This thesis uses PEST analysis, Five Force, and SWOT as analysis tools. Arix CNC sells milled clear aligners by using the semi-telemedicine under the InnoVa brand. It uses the commutative know-how to develop the product. In the first period, the sale is idle due to poor brand awareness. However, the Taiwan Excellence award can help it survive in the Thailand market. For the incoming Taiwanese firms, Thailand is charming due to its future economic growth and networking of Taiwanese companies and institutes. Taiwanese medical device producers also take benefit from policies from both the Thai and Taiwanese governments. Taiwanese products are perceived as high-quality, innovative products by Thai people. On the other hand, the different language is a vital barrier. For medical devices, firms should study more about the law and create a brand image. Thailand also welcomes telemedical from existing service as Clear Aligner, digital infrastructure, Thai netizens, and guideline regulation. The thesis was conducted based on only Arix CNC, which cannot guarantee the whole situation of the Thailand market and the telemedicine industries. | en |
| dc.description.provenance | Made available in DSpace on 2023-03-19T22:31:52Z (GMT). No. of bitstreams: 1 U0001-2308202218265300.pdf: 1169337 bytes, checksum: 87a46ed3fb31d2a36669805958c0dae5 (MD5) Previous issue date: 2022 | en |
| dc.description.tableofcontents | Table of Contents The Certificate of Thesis Approval from the Oral Defense Committee i Acknowledgement ii Abstract iii List of Figures vi Chapter 1: Introduction 1 1.1 Research Background 1 1.2 Scope of Study 2 1.3 Importance and Significance of the Study 2 1.4 Key Terminology of research 3 Chapter 2: Literature Review 5 2.1 Doing business in Thailand for Taiwanese SME. 6 2.2 The global clear aligner market 9 2.3 The trend of global Telemedicine 11 2.4 Analysis tools 13 Chapter 3: Research Methodology 16 3.1 Research Concept 16 3.2 Research Process 16 3.3 Case Study Selection 17 3.4 Data Collection 17 4. Research Results 22 4.1 Company and Product description 23 4.2 The analysis of the teleorthodontic business, industry, and Thailand context 27 4.3 The case study and analysis summary 44 Chapter 5: Discussion of Key point and Recommendation 47 5.1 Discussion of Key Point 47 5.2 Recommendation 51 Chapter 6. Conclusion 53 6.1 Conclusion 53 6.2 The research limitation 54 6.3 Future research recommendation. 55 References 56 Appendix 1: The Non-Disclosure And Confidentiality Agreement 64 Apendix 2: The interview Recording of Mr. Nattana Teerawanidsan 71 Appendix 3 : Certificate of Taiwan Excellence Award 2013 Arix CNC Machines CO., LTD: 3D dental CNC milling machine. 78 | |
| dc.language.iso | en | |
| dc.title | 臺灣公司之遠程醫療服務在泰國的市場契機與挑戰-以臺灣透明牙齒矯正服務於泰國營運為例 | zh_TW |
| dc.title | A Business Model for Opportunities and Challenges of Taiwanese Tele-Orthodontics in Thailand - The case study of Taiwanese Clear Aligner Service in Thailand | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 110-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 許文馨(Wen-Hsin Hsu),陳彥豪(Yen-Hau Chen) | |
| dc.subject.keyword | 臺灣公司,泰國的市場,明牙齒矯正, | zh_TW |
| dc.subject.keyword | Taiwanese Enterprise,Thailand Market,Arix CNC,Clear Aligner,Tele-orthodontics, | en |
| dc.relation.page | 71 | |
| dc.identifier.doi | 10.6342/NTU202202722 | |
| dc.rights.note | 同意授權(限校園內公開) | |
| dc.date.accepted | 2022-08-25 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| dc.date.embargo-lift | 2022-08-30 | - |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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