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標題: | 網路訂房平臺發展的爭議與影響-以Airbnb為例 Controversy and Influence on the Development of Online Booking Platforms - A Case Study of Airbnb |
作者: | Ling-Yi Chien 簡羚伊 |
指導教授: | 謝德宗(Der-Tzon Hsieh) 謝德宗(Der-Tzon Hsieh | dthsieh@ntu.edu.tw | ), |
關鍵字: | 共享經濟,訂房網站,Airbnb,協同消費,平臺經濟, Sharing Economy,Booking Website,Airbnb,Collaborative Consumption,Platform Economy, |
出版年 : | 2022 |
學位: | 碩士 |
摘要: | Airbnb作為近年共享經濟發展最具代表性的公司之一,本文將透過探討其如何從競爭激烈的訂房網站中脫穎而出,發展為全球最大的旅館業者,另新商業模式雖然衍生許多新機會,但也為供給者及需求者帶來嶄新且未可知的新風險,接著針對Airbnb衍生的爭議問題進行討論,以及整理其他國家面對Airbnb發展所採取的監管措施,包括「許可/登記制度」、「依房源類型分級管理」、「出租日數限制」、「課徵稅款」及「訂定安全衛生規範」等五大面向,作為政府面對共享經濟等新商業模式,研擬因應政策的參考,期待透過觀念改變與制度完善,確實達到經營效率,以發揮社會整體最大經濟效益。 As one of the most representative companies in the development of the sharing economy in recent years, this article will explore how Airbnb has emerged from the highly competitive booking sites and developed into the world's largest hotel operator. Although the new business model has created many new opportunities, it also bringing new and unknown risks to suppliers and demanders, and then discussing the controversial issues arising from Airbnb, as well as sorting out the regulatory measures adopted by other countries for the development of Airbnb, including 'licensing/registration system', 'level management according to the housing type', 'limitation of rental days', 'taxation' and 'setting the safety and hygiene standard' five aspects, as a reference for the government to formulate corresponding policies in the face of new business models such as the sharing economy, it is hoped that through conceptual changes and system improvements, operational efficiency will be achieved, so as to maximize the economic benefits of the society as a whole. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/84773 |
DOI: | 10.6342/NTU202202915 |
全文授權: | 同意授權(限校園內公開) |
電子全文公開日期: | 2022-09-05 |
顯示於系所單位: | 經濟學系 |
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