Simpli Comfy塑膠充氣傳產進軍電子商務

Abstract

中小型企業主欲利用電子商務將其業務範圍從傳統產業，推向全球直營消費，特別是對於傳統製造業。 這是從講究從供應鏈中節省各項成本的傳統產業心態，轉型到更高規格的擁有自我品牌，而直接了解消費者需需求。 這家擁有 30 多年歷史的充氣製造商，具備強而有力的供應商議價能力，準備迎接挑戰，潛入電商市場，我們將剖析 Team Worldwide Corp. 如何經由將他們強韌的研發代工廠的實力，經由自營充氣品牌 Simpli Comfy，發展到電商市場。這區間發生了什麼事，從經驗中吸取了何種經驗，進行分析對未來業務運營的展望。

eCommerce is a doorway for many small medium business owners to elevate their business horizon to a global scale, especially for conventional manufacturing industry, it is a gateway to drive away from counting pennies with suppliers to higher scale of owning a private brand to tap into the realm of knowing what consumers need directly. Well equipped with high bargain power of supplier, the over 30-year-old inflatable manufacturer is ready to take on the challenge knowing the competitions in the marketplace and to dive into the online market. We will look at the journey of how Team Worldwide Corp. went through the research to publish their inflatable brand, Simpli Comfy to the online world, what happened, the lesson learned from the experience, and what to look forward to in the future business operation.