Healthilicious Poke -曼谷夏威夷蓋飯專門店商業計畫書

Abstract

An increasing focus on health and well-being drives growing awareness of foods, and consumers tend to be more selective and concerned about nutrition intake. As a result, even big chain quick-service restaurants such as KFC and McDonald's shifted their focus to launch more healthy menus to capture consumers’ demands. In addition, many restaurants and healthy restaurants have also adopted the concept of fast-casual restaurants that advertises higher quality food with fewer frozen or processed ingredients. Eating healthy food has also seen a promising trend in the Thai market, especially in Bangkok, as the consumption value of healthy foods is expected to grow more in 2025. Also, Poke Bowl sees a promising opportunity to grow more among various healthy foods. Poke Bowls also see more prevalence in the Thai market, especially in Bangkok, according to the popularity of using fresh and semi-processed ingredients for cooking healthy food.