請用此 Handle URI 來引用此文件：
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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 許文馨(Director Audrey Hsu) | |
| dc.contributor.author | Kornkanok Tantimakabut | en |
| dc.contributor.author | 陳怡蓓 | zh_TW |
| dc.date.accessioned | 2023-03-19T22:06:28Z | - |
| dc.date.copyright | 2022-07-05 | |
| dc.date.issued | 2022 | |
| dc.date.submitted | 2022-06-28 | |
| dc.identifier.citation | The Top 21 Food Trends of 2021. (2022, April 26). Cozymeal. https://www.cozymeal.com/magazine/food-trends-2021#:%7E:text=An%20upcoming%20food%20trend%20in,seed%20oil%20and%20avocado%20oil Thailand: Thailand’s Food Trends in 2021. (2021, January 27). USDA Foreign Agricultural Service. https://www.fas.usda.gov/data/thailand-thailands-food-trends-2021 T. (2021, May 11). Global Health and Wellness Food Market 2020–2024 | Drivers, Restraints, Opportunities and Threats | Technavio. Global Health and Wellness Food Market 2020–2024. https://www.prnewswire.com/news-releases/global-health-and-wellness-food-market-2020-2024--drivers-restraints-opportunities-and-threats--technavio-301287265.html Health and Wellness Food Market 2021. (2021, October 2). YahooFinance. https://finance.yahoo.com/news/health-wellness-food-market-2021-053000536.html?guccounter=1 Tedder, M. (2019b, September 30). Why Poke Is Emerging as the Next Fast-Casual Restaurant Phenomenon. Money. https://money.com/restaurant-trends-poke-fast-casual-chipotle/ Canavan, H. D. (2016, January 22). Can Poke Be the Next Fast-Casual Trend? Eater. https://www.eater.com/2016/1/22/10810982/poke-bowl-trend-fast-casual-sweetfin-expansion R. (2021a, July 14). The Fast Casual Restaurants Market is expected to grow by $ 28.80 bn during 2021–2025, progressing at a CAGR of almost 8% during the forecast period. GlobeNewswire News Room. https://www.globenewswire.com/news-release/2021/07/14/2262657/0/en/The-Fast-Casual-Restaurants-Market-is-expected-to-grow-by-28-80-bn-during-2021-2025-progressing-at-a-CAGR-of-almost-8-during-the-forecast-period.html Boonmee, C. (2021, March 12). Sizzler highlights 2021 selling points focusing on launching several healthy menus adapting to the ‘New Normal’ market demand. Destination Thailand News. https://destinationthailandnews.com/lifestyle-news/dining-out-take-away/sizzler-highlights-2021-selling-points-focusing-on-launching-several-healthy-menus-adapting-to-the-new-normal-market-demand.html Vattanapoon, K., & Vattanapoon, K. (2022, January 18). Where to find the best poke bowls in Bangkok. Lifestyle Asia Bangkok. https://www.lifestyleasia.com/bk/food-drink/dining/where-to-find-the-best-poke-bowls-in-bangkok/ Difference Between Poke Bowl and Chirashi (With Table). (n.d.). Https://Askanydifference.Com/. https://askanydifference.com/difference-between-poke-bowl-and-chirashi/ Note / Fast-casual restaurants- dejunking fast food for urban consumers | Economic Intelligence Center (EIC). (2017, June 28). SCBEIC. https://www.scbeic.com/en/detail/product/3668 Poke Foods Market Health Benefits of Poke Foods to Boost the Market Growth | Technavio. (2020, October 23). Business Wire. https://www.businesswire.com/news/home/20201022006006/en/Poke-Foods-Market-Health-Benefits-of-Poke-Foods-to-Boost-the-Market-Growth-Technavio Team, C. (2022, April 28). Food Regulation in Thailand. ChemLinked. https://food.chemlinked.com/foodpedia/food-regulation-thailand Cost of Living in Bangkok. (n.d.). Cost of Living in Bangkok. https://www.numbeo.com/cost-of-living/in/Bangkok#:%7E:text=Summary%20about%20cost%20of%20living,(20%2C326%E0%B8%BF)%20without%20rent. T. (2021c, August 11). Food safety a must for home operators. TDRI: Thailand Development Research Institute. https://tdri.or.th/en/2021/08/food-safety-a-must-for-home-operators/#:%7E:text=Under%20the%201992%20Public%20Health,notification%20to%20operate%20their%20businesses.&text=If%20they%20do%20not%20meet,and%20size%20of%20their%20business. HKTDC Research. (2020, November 17). Thai Consumers: Health and Environmental Concerns. https://research.hktdc.com/en/article/NTkyMDc3MzA4 Bangkok Population 2022 (Demographics, Maps, Graphs). (n.d.). Bangkok Population 2022. https://worldpopulationreview.com/world-cities/bangkok-population TRADING ECONOMICS. (n.d.). Thailand Employed Persons - 2022 Data - 2023 Forecast - 1998–2021 Historical - Chart. https://tradingeconomics.com/thailand/employed-persons Fresh Editorial. (2020, June 5). Where is Bangkok’s Central Business District? - FRESH Property | Bangkok's property agent. FRESH Property | Bangkok’s Property Agent. https://freshbangkok.com/bangkoks-central-business-district-2/ ธนาคารกรุงศรีอยุธยา จำกัด. (2019, July 31). Krungsri Simple. Krungsri.Com. https://www.krungsri.com/en/research/industry/industry-outlook/Real-Estate/Commercial-Buildings-in-BMR/IO/io-Office-Building-in-BMR อาคารเอ็มไพร์ ทาวเวอร์ (Empire Tower) - พื้นที่สำนักงานให้เช่า ใกล้รถไฟฟ้า BTS สถานีช่องนนทรี และรถเมล์ BRT สถานีสาทร. (n.d.). Https://Www.Rentbangkokoffice.Com/. https://www.rentbangkokoffice.com/sathorn/%E0%B8%AD%E0%B8%B2%E0%B8%84%E0%B8%B2%E0%B8%A3-%E0%B9%80%E0%B8%AD%E0%B9%87%E0%B8%A1%E0%B9%84%E0%B8%9E%E0%B8%A3%E0%B9%8C-%E0%B8%97%E0%B8%B2%E0%B8%A7%E0%B9%80%E0%B8%A7%E0%B8%AD%E0%B8%A3%E0%B9%8C-Empire-Tower.html Information on Offices for Rent in Bangkok CBRE. (n.d.). Cbre. https://property.cbre.co.th/guides/bangkokofficerentlease Kemp, S. (2022, February 15). Digital 2022: Thailand. DataReportal – Global Digital Insights. https://datareportal.com/reports/digital-2022-thailand DBD : กรมพัฒนาธุรกิจการค้า. (n.d.). Www.Dbd.Go.Th. https://www.dbd.go.th/dbdweb_en/ Koaysomboon, T. (2021, May 31). Four major food delivery apps to lower commissions for one month. Time Out Bangkok. https://www.timeout.com/bangkok/news/food-delivery-commission-052821 A.O.’.N. (2022, June 9). Thailand: Inflation rate from 2007 to 2027. Https://Www.Statista.Com/Statistics/332274/Inflation-Rate-in-Thailand/. https://data.worldbank.org/country/TH A.S. (2020, November 23). Is n = 30 really enough? A popular inductive fallacy among data analysts. Https://Towardsdatascience.Com/. https://towardsdatascience.com/is-n-30-really-enough-a-popular-inductive-fallacy-among-data-analysts-95661669dd98#:~:text=%E2%80%9CA%20minimum%20of%2030%20observations,to%20trust%20your%20confidence%20interval. Hirsh, Sophie. (2022, January 5). KFC Is Now Offering Beyond Fried Chicken at All U.S. Restaurants. Https://Www.Greenmatters.Com/. https://www.greenmatters.com/p/kfc-beyond-meat-fried-chicken | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/84216 | - |
| dc.description.abstract | An increasing focus on health and well-being drives growing awareness of foods, and consumers tend to be more selective and concerned about nutrition intake. As a result, even big chain quick-service restaurants such as KFC and McDonald's shifted their focus to launch more healthy menus to capture consumers’ demands. In addition, many restaurants and healthy restaurants have also adopted the concept of fast-casual restaurants that advertises higher quality food with fewer frozen or processed ingredients. Eating healthy food has also seen a promising trend in the Thai market, especially in Bangkok, as the consumption value of healthy foods is expected to grow more in 2025. Also, Poke Bowl sees a promising opportunity to grow more among various healthy foods. Poke Bowls also see more prevalence in the Thai market, especially in Bangkok, according to the popularity of using fresh and semi-processed ingredients for cooking healthy food. | en |
| dc.description.provenance | Made available in DSpace on 2023-03-19T22:06:28Z (GMT). No. of bitstreams: 1 U0001-2406202215315900.pdf: 5189681 bytes, checksum: 5352de0c9eb8c243a537829926dca4ca (MD5) Previous issue date: 2022 | en |
| dc.description.tableofcontents | Table of Contents Chapter 1: Market Landscape 1 1.1 Global Food Trend 1 1.2 Food Trends in Thailand 3 1.3 Poke Bowl Market 6 1.4 Potential Gap 8 Chapter 2: Competitor Landscape 13 2.1 Business's Competitive Analysis – Five Forces Analysis 13 2.2 Competitor Analysis 17 Chapter 3: Customer Landscape 19 3.1 Market Survey 19 Chapter 4: Business Model 32 4.1 The Interest of Business 33 4.2 Name and Logo of the company 33 4.3 Vision, Mission, and Goal 34 4.4 SWOT Analysis 36 4.5 Business Model Canvas 40 Chapter 5: Business Strategies 50 5.1 Market Size 50 5.2 Target Market 52 5.3 Positioning 52 5.4 Marketing Mix (4Ps) 55 i) Product 55 ii) Price 58 iii) Place 59 iv) Promotion (Integrated Marketing Communication) 61 Chapter 6: Operational Management 65 6.1 Operating Process 66 6.2 Staff and quality Management 68 6.3 Risk Management 70 Chapter 7: Organizational Management 72 7.1 Organizational Structure 72 7.2 Personnel 73 7.3 Compensation and Benefits 75 7.4 Overall Planning 77 Chapter 8: Financial Plan 78 8.1 Assumptions 78 8.2 Cost and Expense Estimation 79 8.3 Revenue Estimation 85 8.4 Projected Profit and Loss 87 8.5 Projected Balance Sheet 88 8.6 Projected Cash Flow 89 8.7 Break-Even Analysis 90 Chapter 9: Expansion Plan 91 9.1 Restaurant Expansion 91 9.2 Delivery Option Expansion 91 References 93 Appendices 98 Appendix 1- Salad Factory and Jones Salad' Menus 98 Appendix 2 – Example pictures of Food Court in Bangkok 102 Appendix 3: Example pictures of Food Stall in Bangkok 102 Appendix 4: Questionnaire 103 Appendix 5: Geographically classified Office Locations in Bangkok 107 | |
| dc.language.iso | en | |
| dc.subject | 在泰國曼谷開設夏威夷蓋飯專門店商業計畫書 | zh_TW |
| dc.subject | Thailand | en |
| dc.subject | A business plan plan of opening Poke Restaurants in Bangkok | en |
| dc.title | Healthilicious Poke -曼谷夏威夷蓋飯專門店商業計畫書 | zh_TW |
| dc.title | Healthilicious Poke - A lifestyle Poke Bowl Restaurant in Bangkok, Thailand | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 110-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 陳彥豪(Prof Kevin Chen),堯里昂(Prof Leon van Jaarsveldt) | |
| dc.subject.keyword | 在泰國曼谷開設夏威夷蓋飯專門店商業計畫書, | zh_TW |
| dc.subject.keyword | A business plan plan of opening Poke Restaurants in Bangkok, Thailand, | en |
| dc.relation.page | 107 | |
| dc.identifier.doi | 10.6342/NTU202201097 | |
| dc.rights.note | 同意授權(限校園內公開) | |
| dc.date.accepted | 2022-06-30 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| dc.date.embargo-lift | 2022-07-05 | - |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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