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http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/83939完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 陳忠仁(Chung-Jen Chen) | |
| dc.contributor.author | Chao-Fu Yang | en |
| dc.contributor.author | 楊朝富 | zh_TW |
| dc.date.accessioned | 2023-03-19T21:24:21Z | - |
| dc.date.copyright | 2022-07-08 | |
| dc.date.issued | 2022 | |
| dc.date.submitted | 2022-07-01 | |
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/83939 | - |
| dc.description.abstract | 微機電麥克風在近十年來開始蓬勃發展，舉凡行動電話、筆記型電腦和個人隨身智能助理等都十分常見，有別於傳統式麥克風元件，其特色除了體積更加輕薄短小外，功能和收音品質更是相當令人滿意，且微機電亦屬半導體相關，更易於借助結合半導體產業之優勢，大量生產和快速對應產品需求。 本文研究對象為微機電麥克風產業中之鈺太科技，創立於2005年，時至今日已成為產業中不可小覷的競爭者，故本研究透過個案研究法，蒐集相關之次級資料，輔以五力分析分析公司產品所處之產業環境，以及核心資源能力及策略活動系統等分析公司內部所擁有之核心能力和優勢，進而配合BCG矩陣和安索夫矩陣分析公司面對競爭時所採行之策略為何。 本研究結果發現鈺太成功因素除掌握產業關鍵要素之外，其所擁有之核心能力更可相互提升競爭優勢，鈺太之策略合作夥伴有效的協助掌握產業上游生產和下游市場脈動；建議未來在微機電麥克風產業持續執行集中化差異策略和市場滲透等策略擴大市佔，並積極深耕技術，將有助於保持領先和開發新市場。 | zh_TW |
| dc.description.abstract | Microelectromechanical(MEMS) microphones have been booming in the last decade, and they are very common in mobile phones, notebooks, and personal portable smart assistants, etc. Unlike traditional microphone components, they are not only slimmer and shorter, but also have satisfactory functionality and sound quality. This paper is a study of microelectromechanical microphones. The subject of this study is the Zilltek, which was founded in 2005 and has become a major competitor in the microphone industry. Therefore, this study uses a case study method to collect relevant secondary data, supplemented by a five forces analysis to analyze the industry environment in which the company's products are located, as well as core resources and strategic activity systems to analyze the company's internal core competencies and strengths. Then, we analyzed the company's strategies in the face of competition with BCG matrix and Ansoff matrix. The Zilltek's strategic partners effectively help to grasp the upstream production and downstream market pulse of the industry. It is recommended to continue to implement strategies such as concentrated differentiation and market penetration to expand market share in the microphone industry, and to actively cultivate technology, which will help to We propose to continue to implement a focused differentiation strategy and market penetration strategy to expand market share in the microphone industry. | en |
| dc.description.provenance | Made available in DSpace on 2023-03-19T21:24:21Z (GMT). No. of bitstreams: 1 U0001-2706202215172600.pdf: 3818169 bytes, checksum: 314d9f299302344aa378715556bc7fb2 (MD5) Previous issue date: 2022 | en |
| dc.description.tableofcontents | 目錄 口試委員會審定書 i 誌謝 ii 中文摘要 iii ABSTRACT iv 目錄 v 圖目錄 viii 表目錄 xi 第一章 緒論 1 1.1 研究動機 1 1.2 研究目的與問題 2 1.3 研究方法與限制 3 1.4 研究流程 4 第二章 文獻探討 5 2.1 分析模型文獻 5 2.1.1 產業五力分析 5 2.1.2 企業能耐分析 7 2.1.3 事業組合分析 8 2.1.4 事業成長分析 10 2.1.5 競爭策略分析 13 2.1.6 策略活動系統 14 2.2 MEMS產業經營文獻探討 15 第三章 產業分析 17 3.1 MEMS麥克風產業 17 3.1.1 產業概況 17 3.1.2 產業生態系統 20 3.1.3 產業技術趨勢 23 3.1.4 主要競爭者概述 28 3.1.5 五力分析與產業關鍵因素 31 3.2 電源管理晶片(PMIC)產業 38 3.2.1 產業概況 38 3.2.2 產業生態系統 41 3.2.3 產業技術趨勢 42 3.2.4 主要競爭者概述 44 3.2.5 五力分析與產業關鍵因素 49 第四章 個案公司分析 55 4.1 公司介紹 55 4.1.1 公司願景 59 4.1.2 公司組織 59 4.1.3 關係企業組織 61 4.1.4 公司業務區塊 62 4.1.5 公司產品介紹 63 4.1.6 營收獲利 68 4.2 核心能力與資源 71 4.2.1 企業領導能力 71 4.2.2 團隊組織人力 73 4.2.3 專利技術 74 4.2.4 重要策略夥伴 81 4.2.5 Fabless輕資產 83 4.2.6 自有品牌和商標 85 4.3 事業組合分析 86 4.4 公司成長策略和做法 89 4.5 事業競爭策略和做法 93 4.5.1 MEMS麥克風事業 93 4.5.2 電源管理晶片事業 96 4.6 策略系統活動 98 第五章 結論 99 5.1 研究結論 99 5.1.1 外部分析:業產關鍵因素 99 5.1.2 內部分析:資源能力整合 99 5.1.3 事業組合分析分析 100 5.1.4 公司成長策略和做法 100 5.1.5 事業競爭策略和做法 100 5.2 研究建議 101 5.2.1 持續集中於MEMS麥克風產業 101 5.2.2 學習競爭者: 設計能力和產能的平衡 101 5.2.3 核心能力資源整合 101 5.2.4 產品拓展市占 101 5.2.5 建立自有品牌 101 參考文獻 102 | |
| dc.language.iso | zh-TW | |
| dc.title | 聲勢不凡：微機電麥克風產業廠商之經營與發展策略分析-以鈺太公司為例 | zh_TW |
| dc.title | Great momentum: The Management and Growth Strategy Analysis of the MEMS Microphone Industry-A Case Study of Zilltek | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 110-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 林俊裕(Jun-You Lin),林雅惠(Ya-Hui Lin) | |
| dc.subject.keyword | MEMS麥克風,電源管理IC,五力分析,核心資源與能力,BCG矩陣,安索夫矩陣,策略活動系統,競爭策略, | zh_TW |
| dc.subject.keyword | MEMS microphone,power management IC,five forces analysis,core resources and capabilities,BCG matrix,Ansoff matrix,strategic activity system,competitive strategy, | en |
| dc.relation.page | 109 | |
| dc.identifier.doi | 10.6342/NTU202201145 | |
| dc.rights.note | 未授權 | |
| dc.date.accepted | 2022-07-03 | |
| dc.contributor.author-college | 進修推廣學院 | zh_TW |
| dc.contributor.author-dept | 事業經營碩士在職學位學程 | zh_TW |
| 顯示於系所單位： | 事業經營碩士在職學位學程 | |
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