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完整後設資料紀錄
DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.advisor | 曹承礎(Dr. Tim Chou) | |
dc.contributor.author | Jamison K. Sheffer | en |
dc.contributor.author | 費玉清 | zh_TW |
dc.date.accessioned | 2021-05-11T05:09:29Z | - |
dc.date.available | 2019-02-14 | |
dc.date.available | 2021-05-11T05:09:29Z | - |
dc.date.copyright | 2019-02-14 | |
dc.date.issued | 2019 | |
dc.date.submitted | 2019-02-12 | |
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dc.identifier.uri | http://tdr.lib.ntu.edu.tw/handle/123456789/836 | - |
dc.description.abstract | Taiwan is currently missing a de facto website for English classifieds. Taiwan is also missing a central website for the sharing of information. This paper analyzes the Private Tutoring, English Teaching, Job Search & Talent Acquisition, General Classifieds, and Information & Knowledge Sharing markets in Taiwan. It shows the market fragmentation that has resulted from the lack of user focus, and the lack of refined search functions. This paper proposes to create a single website that will rectify these issues, and suggests ways of promoting this website and moving it to profitability. | en |
dc.description.provenance | Made available in DSpace on 2021-05-11T05:09:29Z (GMT). No. of bitstreams: 1 ntu-108-R06749038-1.pdf: 3470798 bytes, checksum: f9897952bbc7d876d210e201e37ee0d7 (MD5) Previous issue date: 2019 | en |
dc.description.tableofcontents | Copyright 2
Abstract 3 Dedication 4 Acknowledgements 5 Glossary of Terms 10 Executive Summary 11 Introduction 12 Market Analysis 14 Private Tutoring Market Analysis 15 Market Definition 15 Market Size, Segmentation, and Leaders 16 Online Classifieds 16 Tealit 16 Alternatives 18 ESL Dewey 18 Taiwan English 19 Online Tutoring 19 VIPKID 19 Alternatives 20 Language Marketplace 20 italki 20 Alternatives 20 Market Summary 21 English Teaching Market Analysis 22 Market Definition 22 Market Size, Segmentation, and Leaders 23 Online Classifieds 23 Tealit 23 Alternatives 24 ESL Dewey 24 Teach Taiwan 25 Craigslist 25 Facebook 25 Substitute Teaching 25 Job Search & Talent Acquisition Market Analysis 27 Market Definition 27 Market Size, Segmentation, and Leaders 27 Online Classifieds 27 Tealit 27 Contact Taiwan 28 Alternatives 30 Facebook 30 General Classifieds Market Analysis 32 Market Definition 32 Market Size, Segmentation, and Leaders 33 Items Classifieds 33 Craigslist. 33 Facebook 33 Forumosa 35 Housing Classifieds 35 Rent 591 35 Facebook 36 Vehicle Classifieds 36 Market Summary 37 Information & Knowledge Sharing Market Analysis 38 Market Definition 38 Market Size, Segmentation, and Leaders 38 Online Information Sources 38 Facebook 38 Reddit.com/r/taiwan 39 Tealit Articles 40 Just Landed 41 Market Summary 41 Market Research Conclusion 41 Company Products, Services, and Features 42 Our Services and Features 42 At Launch 43 Improved Classified Search Function 43 Profiles 44 Substitute Teachers 44 Job Search 45 Classifieds 45 Wiki 45 Teacher Aids 47 Dual Language Interface 47 Future Projects 47 Tutor Assistance 47 Translation Services 48 Ratings 48 BuXiban Review 49 Background Check Assistance 49 Late-Game Projects 49 International Schools 49 Marketing Strategy 50 Free 50 Current Websites 50 Buxibans 50 Taiwanese Companies 51 Taiwan Government 51 Taiwan’s Web Services 51 News Sources 51 Local Universities 51 Emulate The Local Competition 52 Marketing Strategy Summary 52 Objectives 53 First Year 53 Market Research 53 Website Development 53 Market Share 53 Second Year Objectives 54 Profitability 54 Three Years and Further Objectives 54 Key Concerns and Challenges 55 Market Share 55 Further Fragmentation 55 Organizational Management 56 Website 56 Wiki 56 Wiki Moderation 56 Financial Considerations 57 Free To Use 57 Five Year Plan 58 Income 58 Affiliate Links & Product Referral Bonuses 58 Advertisement Revenue 58 Activity-Based Language Learning 59 Featured Classifieds 59 Expenses 60 Employees 60 Domain Name 60 Server Virtualization 61 Corporate Tax Rate 61 Pension Fund 61 National Health Insurance 61 Labor Insurance 61 Office Space 62 Website Development 62 Database Development 62 Content Management Systems 62 CRM 62 Accounting 63 Mobile Phone & Internet 63 Computers 63 Cloud Backups 63 SEO 63 Merchant Services 64 Residency 64 Five Year Plan Spreadsheet (All $ in TWD) 65 Fire Year Plan Summary 66 Conclusion 67 References 68 | |
dc.language.iso | en | |
dc.title | SpeakTaiwan.com: 語言,人才,商品和信息市場 | zh_TW |
dc.title | SpeakTaiwan.com: a language, talent, goods, and information marketplace | en |
dc.date.schoolyear | 107-1 | |
dc.description.degree | 碩士 | |
dc.contributor.oralexamcommittee | 陳建,盧信鈴 | |
dc.subject.keyword | 公告,數字,分類,輔導,教學,英語, | zh_TW |
dc.subject.keyword | Classifieds,Digital Classifieds,Tutoring,Teaching,English, | en |
dc.relation.page | 72 | |
dc.identifier.doi | 10.6342/NTU201900392 | |
dc.rights.note | 同意授權(全球公開) | |
dc.date.accepted | 2019-02-12 | |
dc.contributor.author-college | 管理學院 | zh_TW |
dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
顯示於系所單位: | 管理學院企業管理專班(Global MBA) |
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ntu-108-1.pdf | 3.39 MB | Adobe PDF | 檢視/開啟 |
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