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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 林博文(Bou-Wen Lin) | |
| dc.contributor.author | Ping-Hsin Chao | en |
| dc.contributor.author | 趙秉忻 | zh_TW |
| dc.date.accessioned | 2022-11-24T09:25:41Z | - |
| dc.date.available | 2022-11-24T09:25:41Z | - |
| dc.date.copyright | 2021-07-08 | |
| dc.date.issued | 2021 | |
| dc.date.submitted | 2021-06-20 | |
| dc.identifier.citation | Deloitte 勤業眾信（2016）。2016全球奢侈品力量調查報告- 奢侈品業邁入規範創新。https://www2.deloitte.com/content/dam/Deloitte/tw/Documents/consumer-business/tw-2016powers-luxury-goods-cn.pdf Deloitte勤業眾信（2020）。2020全球奢侈品力量調查報告- 時尚與奢侈品的新世代。https://www2.deloitte.com/content/dam/Deloitte/cn/Documents/consumer-business/deloitte-cn-cb-global-powers-of-luxury-goods-report-2020-zh-210119.pdf 周芳穎（2021年4月15日）。和LV達成合作，對於京東意味著什麼？。界面新聞。https://www.jiemian.com/article/5958605.html 張佳萱（2018年9月10日）。國際奢侈品的電商之路。動腦brain。https://www.brain.com.tw/news/articlecontent?ID=46932 張庭瑋（2020年7月10日）。愛馬仕上淘寶、LV上小紅書…不惜「降格」上直播賣貨，精品業在想什麼？https://www.businessweekly.com.tw/international/blog/3003116 張寶蔌（2009）。時尚產業之經營模式-以 LVMH 和 ZARA 為例。臺灣大學商學研究所學位論文。 彭慧明（2020年12月18日）。Gucci與阿里巴巴合作 時尚精品將在天貓奢品上線。經濟日報。https://udn.com/news/story/7270/5103804 詹文男、沈柏延（2020年7月30日）。不只是導入資訊系統與流程改善，七大構面檢驗數位轉型。哈佛商業評論。https://www.hbrtaiwan.com/article_content_AR0009849.html 赫婧（2020年7月22日）。專訪LV集團首席數字官：不上京東和天貓，是因為品牌足夠大。鈦媒體。https://www.tmtpost.com/4547055.html 劉威麟（2011年4月28日）。現在還開部落格？Nowness.com為「LV」快速累積30萬訂閱戶。天下雜誌。https://www.cw.com.tw/article/5007498 Achille, A., Zipser, D. 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WIRED. https://www.wired.co.uk/article/lvmh-brands-group-digital-technology Wood, L. (2018). Global Brand Counterfeiting Report. Research and Markets, Dublin. 24S: https://www.24s.com Aura Blockchain Consortium: https://auraluxuryblockchain.com/ CrunchBase: https://www.crunchbase.com/ Forbes: https://www.forbes.com/?sh=4a84b43d2254 Kering Group: https://www.kering.com/en/ La Maison des Startups LVMH: https://lamaisondesstartups.lvmh.com/la-maison/ Louis Vuitton Taiwan: https://tw.louisvuitton.com/zht-tw/homepage LVMH Group: https://www.lvmh.com/ LVMH Prize: https://www.lvmhprize.com/ OneStock: https://www.onestock-retail.com/en/ | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/81684 | - |
| dc.description.abstract | 本研究主旨在探討高度仰賴尊榮體驗以完整傳遞品牌價值給予消費者的奢侈品產業，在近幾年的數位轉型浪潮下，其數位化的進程是否有所受限。透過對全球最大的奢侈品集團LVMH進行分析，以了解其在數位轉型上的作為及對其消費者帶來的影響。 最後，本研究針對上述個案分析歸納出LVMH近年規劃並執行數位轉型策略得以持續發展且邁向成功的關鍵。透過分析並比較其數位轉型計畫實施當下的背景環境及對其利害關係人的影響，讀者可以了解奢侈品產業進行數位轉型的內部及外部必備條件分別為何，且同時能對於LVMH集團這類型掌管多品牌的集團有更深一層的認識。 | zh_TW |
| dc.description.provenance | Made available in DSpace on 2022-11-24T09:25:41Z (GMT). No. of bitstreams: 1 U0001-2006202112521500.pdf: 5560354 bytes, checksum: 50190412a52767caa7613a5f11f0518f (MD5) Previous issue date: 2021 | en |
| dc.description.tableofcontents | 第一章 緒論 1 1.1 研究背景與動機 1 1.2 研究目的 2 1.3 研究架構 2 第二章 文獻回顧 4 2.1 數位轉型概念 4 2.1.1 數位轉型定義 4 2.1.2 數位轉型策略架構 4 2.2 奢侈品概念 8 2.2.1 奢侈品定義 8 2.2.2 奢侈品產業範圍 10 第三章 研究方法 12 3.1 個案研究法 12 3.2 研究流程 14 第四章 個案分析 16 4.1 奢侈品產業背景 16 4.1.1 奢侈品產業沿革 16 4.1.2 奢侈品產業趨勢 17 4.2 集團背景 19 4.2.1 集團簡介 19 4.2.2 歷年營運及獲利狀況 20 4.2.3 集團之事業單位 21 4.2.4 集團組織架構 29 4.3 集團之數位轉型策略 30 4.3.1 科技技術的應用 30 4.3.2 價值創造的改變 31 4.3.3 組織架構的調整 37 4.4 對利害關係人之影響 39 4.4.1 消費者 39 4.4.2 供應商 40 4.4.3 同業競爭者 41 4.4.4 電子商務平台 42 4.5 數位轉型策略之關鍵要素 45 第五章 研究結論 47 5.1 結論及建議 47 5.2 研究限制及後續研究議題 48 參考文獻 49 | |
| dc.language.iso | zh-TW | |
| dc.subject | LVMH | zh_TW |
| dc.subject | 奢侈品 | zh_TW |
| dc.subject | 數位轉型 | zh_TW |
| dc.subject | luxury industry | en |
| dc.subject | digital transformation | en |
| dc.subject | LVMH | en |
| dc.title | 奢侈品產業之數位轉型策略分析–以LVMH集團為例 | zh_TW |
| dc.title | Analysis of Digital Transformation Strategy in Luxury Industry: the case of LVMH | en |
| dc.date.schoolyear | 109-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 陳忠仁(Hsin-Tsai Liu), 吳佳虹(Chih-Yang Tseng) | |
| dc.subject.keyword | 奢侈品,數位轉型,LVMH, | zh_TW |
| dc.subject.keyword | luxury industry,digital transformation,LVMH, | en |
| dc.relation.page | 53 | |
| dc.identifier.doi | 10.6342/NTU202101064 | |
| dc.rights.note | 未授權 | |
| dc.date.accepted | 2021-06-21 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 商學研究所 | zh_TW |
| 顯示於系所單位： | 商學研究所 | |
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