每日一鍋鍋商業計劃書：個人火鍋餐廳在曼谷

Abstract

"Everyday Shabu restaurant is a limited service shabu restaurant that serves a value shabu set meal in a personal pot for 1 person. Each set is composed of a variety of fresh ingredients such as meat, meatball, and vegetables. The set includes all you can eat rice, drinks, and ice cream. The restaurant is targeting young professionals aged 26 - 45 years old, who have medium to high income, live a busy and fast moving lifestyle, and seek healthier meals full of nutrition or love to eat shabu. Therefore, the restaurant planned to be located in Silom district, which is considered as the center of the business district of Thailand, surrounded by many office buildings and targeted consumers. One point that makes Everyday Shabu different from other restaurants is that Everyday Shabu will serve the needs of consumers following the current trends happening in Thailand which are the rise of being single among Thai people and the new normal from Covid-19 pandemic. People tend to have more solo dining, seek for healthier food, and also avoid food sharing when gathering with others. Moreover, the restaurant also helps solve customers’ pain point which is having to wait for a group of friends, family, or colleagues to have shabu together. At Everyday Shabu all customers can enjoy an appropriate portion of a variety of shabu ingredients set by themselves anytime. The business will implement both offline and online marketing strategies in order to promote ourselves and create awareness among customers. Pamphlets/Flyers distribution will be used in specific areas like office buildings near the restaurant. Social Media platforms like Facebook and Instagram, and food bloggers/influencers will be used to promote the restaurant to the market. Everyday Shabu will start with 10 employees. Operations in the restaurant will be kept simple, and will be divided mainly between Front of House (FOH) and Back of House (BOH) operations. There will be a training program for all staff to ensure that they will work with the same standard. The business is intended to open seven days a week, and 11 hours a day from 11am to 10pm. Everyday Shabu will be self-financed with an initial fund of 3,000,000 Thai Baht. The start-up cost will mainly consist of rental space, renovations, and equipment that will leave a surplus fund of 947,450 Thai Baht to launch the business. The business is expected to break even after two months from starting (87 orders per day). The business will be profitable from the second year with a net profit margin at 3% and will grow continuously to 9% in the third year, 16% in fourth year, and 21% in fifth year."