請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/79663完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 謝冠雄(Edward Hsieh) | |
| dc.contributor.author | 企業管理碩士專班 | zh_TW |
| dc.contributor.author | Hana Tomoko Wojnovich | en |
| dc.contributor.author | 賀美花 | zh_TW |
| dc.date.accessioned | 2022-11-23T09:06:47Z | - |
| dc.date.available | 2021-09-17 | |
| dc.date.available | 2022-11-23T09:06:47Z | - |
| dc.date.copyright | 2021-09-17 | |
| dc.date.issued | 2021 | |
| dc.date.submitted | 2021-09-04 | |
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Onestop.Nat.Gov.Tw. https://onestop.nat.gov.tw/oss/web/Show/engWorkFlow.do 43. Baxter, K. (2021, May 20). Does Kombucha Go Bad? How Long Does Kombucha Last? EatDelights. https://eatdelights.com/does-kombucha-expire/ 44. Blakely-Gray, R. B. G. (2020, October 2). Exit Strategies | Overview of 5 Exit Strategies for Small Business. Patriot Software. https://www.patriotsoftware.com/blog/accounting/entrepreneur-exit-strategies-small-business-startups/ | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/79663 | - |
| dc.description.provenance | Made available in DSpace on 2022-11-23T09:06:47Z (GMT). No. of bitstreams: 1 U0001-0109202104342600.pdf: 6450497 bytes, checksum: 2471f30f0378b5748df1f134543fb20c (MD5) Previous issue date: 2021 | en |
| dc.description.tableofcontents | Executive Summary vii Motivation ix 1. Introduction 1 1.1 Kombucha 1 1.2 Bucha Boost 5 1.2.1 Business Description of Bucha Boost 5 1.2.2 Business Location 5 1.2.3 Products and Services 6 2. The Market 10 2.1 Market Attractiveness 10 2.1.1 Market Landscape in Taiwan 10 2.1.2 Competitive Intensity 11 2.1.3 Market Trends 12 2.2 Target Market 13 2.2.1 Geographic Location 13 2.2.2 Concept of Drink Menu 15 2.2.3 Style of Storefront 16 2.3 Target Customer and Survey 17 2.3.1 Target Customer Segments 17 2.3.2 Market Survey 18 2.3.3 Target Segment Comparison 23 2.3.4 Market Size and Anticipated Demand 24 2.4 Competition and Porter’s Five Forces 26 2.4.1 Main Competitors 26 2.4.2 Porter’s Five Forces 33 3. Strategy and Business Model 35 3.1 Business Model Canvas 36 3.1.1 Value Proposition 37 3.1.2 Customer Segments 37 3.1.3 Channels 38 3.1.4 Customer Relations 38 3.1.5 Revenue Streams 38 3.1.6 Key Resources 38 3.1.7 Key Activities 39 3.1.8 Key Partnerships 39 3.1.9 Cost Structure 39 3.2 Value to Consumers 40 3.3 Core Competencies 41 3.4 Competitive Advantage 45 3.5 Pricing Strategy 46 4. Organization and Operation 49 4.1 Organizational Chart 49 4.2 Human Resource Management 51 4.2.1 Recruitment 51 4.2.2 Training 52 4.3 Production 53 4.3.1 Kombucha Production Breakdown 53 4.3.2 Operational Hours and Scheduling 55 4.3.3 Quality Control 56 4.3.4 Certifications of Domestic and International Standards 57 4.4 Supplier Management 58 4.4.1 Sourcing and Fulfillment 58 4.4.2 Inventory 59 4.4.3 Equipment 60 5. Marketing Plan 61 5.1 Goals/Objectives 61 5.2 Branding 62 5.3 Advertising and Communication Strategies 63 5.4 Digital Marketing 64 5.5 Consumer Service and Management 66 5.6 Sales and Distribution 66 6. Financial Forecasts 67 6.1 Assumptions 67 6.2 Start-up Costs 70 6.3 Profit and Loss Forecast 71 6.4 Balance Sheet 73 6.5 Cashflow 74 6.6 Breakeven Analysis 75 7. Uncertainty and Risks 77 8. Future Plans and Exit Strategy 78 9. References 80 10. Attachments 84 10.1 Profit and Loss Forecast Monthly Analysis 84 10.2 Cash Flow Monthly Analysis 87 10.3 Breakeven Monthly Analysis 90 10.4 Survey Questions 91 | |
| dc.language.iso | en | |
| dc.title | 普茶士：康普茶手搖飲店商業企劃書 | zh_TW |
| dc.title | Bucha Boost: Business Plan for Kombucha in Taiwan | en |
| dc.date.schoolyear | 109-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.coadvisor | 曹承礎(Seng-Cho Chou) | |
| dc.contributor.oralexamcommittee | 陳建錦(Hsin-Tsai Liu),(Chih-Yang Tseng) | |
| dc.subject.keyword | 康普茶, | zh_TW |
| dc.subject.keyword | kombucha,fermented tea,tea,business plan, | en |
| dc.relation.page | 92 | |
| dc.identifier.doi | 10.6342/NTU202102924 | |
| dc.rights.note | 同意授權(全球公開) | |
| dc.date.accepted | 2021-09-06 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| U0001-0109202104342600.pdf | 6.3 MB | Adobe PDF | 檢視/開啟 |
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