新連鎖速食餐廳進入台灣市場規劃

Abstract

"Franchising is a growing demand in global cities. whereas Franchising a restaurant is important factor when entering into an emerging new market – as customers are aware of the services and brand image always make it too easy to start a business. however, in this changing environment after the pandemic, many franchise restaurants are prepared with the challenges and growth model in the next 5-10 years for future challenges in quick-service food restaurants This study is to elaborate on the Idea of starting the HALAL GUYS restaurant in developing countries like Taiwan through franchise and finding objectives where is it going to be the right product to market fit by doing product testing and analyzing the current trends in the fast-food segment later stage create a blueprint for business model on why is it successful with partner collaboration and to assist and review about International franchising for the non-existing brand in Taiwan and results of the franchising model. this report will serve as an orientation for business operators in the future and will be a practical process of starting a business. In Taiwan, it has a very competitive market where they are existing fast-casual dining and different cuisines of restaurants. This concept is briefly explained on how to approach the right target market with quality products with a high customer service model. The Halal guy’s Restaurant is one of the fastest-growing franchises under multiple locations and with the growing brand image, it’s important to increase future equity on Investment. Briefly explained on Value proposition that defines partners who are Improving existing products services with the speed of time which benefit the customer brand image and why it can sustain in Taiwan market. "