從生態圈觀點探討後進者市場進入策略-以A公司為例

Abstract

近來年環保意識高漲以及國際原油價格浮動攀升以及石油閒置生產能力短缺日益嚴重與需求膨脹、中東區域國家之石油產地局勢動盪未定，導致國際原油價格劇烈浮動。國際各國皆面臨高油價時代來臨與積極尋找替代性能源，進而投向再生能源冀望能夠改變人類之能源結構；促使綠色能源產業發展。其中發展項目為太陽能，運用科技將太陽熱能轉換為光能、電能取代傳統水力、火力與持續爭議不斷高汙染之核能發電；其主要目的為節省能源進而開發新能源以及全球太陽能產業前景看好於世界各國各地快速崛起，為此太陽能獨特優勢成為各國重視之焦點。近年來，臺灣將太陽能產業視為最重要新興產業，目前政府推廣五加二創新產業將綠能科技列為重點發展目標；利於發展此潮流。 太陽能產業製造從歐美逐漸移轉至亞洲之日本、中國大陸，臺灣已成為必然趨勢，臺灣太陽能產業業者未來所面臨最大競爭對手為中國大陸業者；為此，以生態圈角度探討臺灣關鍵製程設備廠商該如何應用技術創新提出新策略性思考模式，探討如何於實現商業環境與其他產業透過創新、合併；建置屬於本身之商業生態系統且使所有商業生態系統成員重新定位進而產生新平台甚至偕同進化，以避開激烈之價格競爭採取適合的市場進入策略與經營思維以期建構起競爭之門檻。

In recent years, the rising awareness of environmental protection and the rapid rise in international crude oil prices and the growing shortage of oil production capacity and the expansion of demand, the Middle East countries, the oil market turmoil is uncertain, resulting in sharp fluctuations in international crude oil prices. International countries are facing the era of high oil prices and actively looking for alternative energy sources, and then to renewable energy hope to change the human energy structure; to promote the development of green energy industry. Which is the development of solar energy, the use of technology to convert solar thermal energy into light energy, electricity to replace the traditional hydraulic, fire and continuous controversy continue to pollute nuclear power generation; its main purpose is to save energy and then develop new energy and global solar industry prospects optimistic about the world The rapid rise of various parts of the country, this unique advantage of solar energy to become the focus of attention. In recent years, Taiwan will be the solar energy industry as the most important emerging industries, the current government to promote five plus two innovative industries will be green energy technology as a key development goals; conducive to the development of this trend. Solar energy industry manufacturing from Europe and the United States gradually moved to Japan, Japan, China, Taiwan has become an inevitable trend, the Taiwan solar industry industry is facing the future of the largest competitors for the Chinese mainland industry; to this end, the ecological circle of Taiwan's key process equipment manufacturers How to apply the technological innovation to put forward a new strategic thinking mode to explore how to achieve the business environment and other industries through innovation, mergers; build their own business ecosystem and make all the members of the commercial ecosystem re-positioning and then generate a new platform or even with the evolution , In order to avoid the fierce price competition to take the appropriate market into the strategy and business thinking to build a competitive threshold.