數位平台事業發展策略之研究

Abstract

近年來，企業透過平台化進行事業創新、轉型、整合等發展活動的熱潮在全球快速地成長。產品只產生單一的營收來源，而平台可創造多元營收來源，也因此爲產業界發展開創出一條新的道路。 本研究之目的分為學術層面與實務層面。在學術層面上，由於能夠創造廣泛應用的數位平台如人工智慧、大數據、演算法等為國家科技產業之發展主軸之一，且其往往因應用廣泛而未來發展想像空間極大，但發展的過程卻常常不如預期，故本研究嘗試建立一套數位平台之策略規劃架構，以建構數位平台發展策略的策略思考模式，對數位平台特有之特性，以應用於其發展之探討；在實務層面上，經由理論及個案研究的印證，為數位平台的發展策略歸納出一般化原則，可作為日後分析數位平台與其經營決策的參考基礎，並由對於個案數位平台之發展歷程與運作，判別出數位平台發展的重要問題和趨勢，將過去的相關研究結合，透過質性方法進行個案研究，來探討數位平台之發展策略。 本研究在有限的研究資源與時間裡，對於數位平台以及其當前狀態和問題進行分析與探討，以推論其發展策略並提出建議，以建議產業界與政府對於數位平台資源投入之分配，將數位平台引導向全球化水平之發展，提高台灣數位平台業者之經營績效與在全球資訊服務產業之地位，並供國內數位平台業者與政府部門進行相關規劃時之參考。

In recent years, enterprises are growing rapidly by undertaking such activities as innovation, transformation, and integration through the development of platforms around the globe. “Platformization” could be an appealing strategy because, unlike a product which can only create singular income stream, a platform is able to generate multiple streams of revenues. The continuous evolution of platforms brings plenty of opportunities for the development of industries. The purpose of this study is twofold: for both academic and practical aspects. From academic aspect, because such technologies as artificial intelligence (AI), big data, and algorithms are all expected to be widely used in the future but their progress seems to be underperformed, this study attempts to establish a strategic planning framework for software platform technologies, and to discuss characteristics of different software platforms and their potential pathways for further development. As for practical aspect, the study conducts an empirical research through theories and case studies, and summarizes general principles that could be applied for future analysis of software platform and its business decision. The research not only analyzes and discusses the trend and future development of software technology platform and its current state and problems, but propose suggestions for industry and government about the allocation of resources on software platforms, hoping to improve the status of Taiwanese software technology platform operators in the global market.