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標題: | 主播檯上的最後一頁-電視新聞主播轉職研究 The Final Chapter:Research on Anchor Career Transformations |
作者: | Meng-Hua Tsai 蔡孟樺 |
指導教授: | 王泰俐(Tai-Li Wang) |
共同指導教授: | 倪炎元(Yan-Yuan Ni) |
關鍵字: | 主播,轉職,電視新聞,科技化,社會地位,世代差異, anchor,career transformation,TV news,technology,social status,generation difference, |
出版年 : | 2018 |
學位: | 碩士 |
摘要: | 1993年臺灣的衛星電視事業陸續開放,有線電視台逐漸蓬勃發展,也為臺灣電視新聞生態發展帶來莫大變化,大量有線新聞台出現可供觀眾選擇。同時,電視新聞主播需求大幅增加,在各大新聞台龍爭虎鬥、競逐收視率。而電視新聞主播代表電視台的門面,也代表電視台想展示給觀眾的風格與形象,因此主播與電視台整體發展的關聯是高度緊密的。透過臺灣電視主播生態的變遷分析,能夠看出臺灣電視新聞環境的變遷。
本報導以「臺灣電視新聞主播的轉職現象」為主軸,訪談對象設定為中生代主播及新生代主播兩者,探討臺灣電視新聞界近年來的還境變遷及主播圈的實際生態變化。根據訪談結果,新生代主播轉職的現象,與中生代主播差異最顯著的,在於「科技化」以及「社會地位」這兩項.因為不同世代主播的工作內容、專業特質及所接受的訓練不相同,因而導致兩者轉職的過程、結果、未來發展都有差異。新生代主播轉職原因及結果,關鍵離不開「科技化」,超過五成受訪的新生代主播,受科技化影響獲得相關技能,且能夠運用在職場中。而「社會地位」的落差,導致新生代轉職因速是推力多;中生代轉職則是拉力多。 With the restriction on cable television lifted in 1993, the television industry in Taiwan experienced a time of prosperity as more channels competed in the market. This also brought about tremendous changes for the whole industry. More options for TV news channels, and, at the same time, more demands for news anchors arose. As every channel tried to boost their ratings, they grabbed more attention from audiences, which in turn made the industry even more fiercely competitive. Anchors as the representatives of TV stations, stand for the image of their firms. The relationship between anchors and their channels is very important. They need close cooperation to send precise and reliable information to the audience. Thus, we can also see changes in the television industry by analyzing the changes in anchors. This in-depth reporting focuses on anchor career transfers, interviewing two generations of anchors. Based on their personal career stories, this in-depth reporting is able to assess various industry changes and evolutions over the past 25 years of Taiwan’s TV news industry. According to the interviews results, “technology” and “social status” are the most significant difference between the two generations. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/77517 |
DOI: | 10.6342/NTU201803156 |
全文授權: | 未授權 |
顯示於系所單位: | 新聞研究所 |
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ntu-107-R03342003-1.pdf 目前未授權公開取用 | 695.72 kB | Adobe PDF |
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