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  1. NTU Theses and Dissertations Repository
  2. 管理學院
  3. 管理學院企業管理專班(Global MBA)
請用此 Handle URI 來引用此文件: http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/77023
完整後設資料紀錄
DC 欄位值語言
dc.contributor.advisor郭瑞祥(Ruey-Shan Guo)
dc.contributor.authorLawrence Chiao-Shan Leeen
dc.contributor.author李樵山zh_TW
dc.date.accessioned2021-07-10T21:43:41Z-
dc.date.available2021-07-10T21:43:41Z-
dc.date.copyright2020-08-11
dc.date.issued2020
dc.date.submitted2020-07-29
dc.identifier.citationBook References
1. Ansoff, H. Igor, (1957), “Strategies for Diversification”.
2. Grant, Robert M., (2010), “Contemporary Strategy Analysis and Cases: Text and Cases”.
3. Kotler, P., and Keller, K. L., (2012), “Marketing Management”.
4. Osterwakder, A. and Pigneur, Y., (2010), “Business Model Generation: A Handbook for Visionaries”.
5. Taiwan ICDF and Royal Project Foundation, (2016), “Symposium Proceeding-Technical Cooperation on Citrus, Passion Fruit, Mushroom and Persimmon”.
Internet References
1. http://afe.easia.columbia.edu/timelines/china_modern_timeline.htm
2. https://artsandculture.google.com/partner/royal-project-foundation
3. https://www.bloombergquint.com/global-economics/lured-by-china-s-cash-two-pacific-islands-bail-on-taiwan-map
4. https://data.oecd.org/oda/net-oda.htm
5. http://law.moj.gov.tw/Eng/LawClass/LawAll.aspx?PCode=E0000012
6. https://www.bbc.com/news/world-asia-16178545
7. https://www.britannica.com/place/Taiwan/Cultural-life#ref404127
8. http://www.icdf.org.tw/ct.asp?xItem=10595 CtNode=29823 mp=2
9. https://www.icdf.org.tw/ct.asp?xItem=21289 ctNode=30042 mp=2
10. https://www.icdf.org.tw/ct.asp?xItem=21290 ctNode=30042 mp=2
11. https://www.icdf.org.tw/ct.asp?xItem=39817 ctNode=30042 mp=2
12. https://www.icdf.org.tw/ct.asp?xItem=39807 ctNode=30042 mp=2
13. https://www.jica.go.jp/thailand/english/activities/activity01.html
14. https://www.marketsandmarkets.com/PressReleases/fruit-vegetable-processing.asp
15. https://www.mofa.gov.tw/Upload/RelFile/2700/166508/890090b4-aed2-4811-934c-9d994ae760c0.pdf
16. https://www.statista.com/statistics/379046/worldwide-retail-e-commerce-sales/
17. https://www.usaid.gov/thailand/history
18. https://www.usaid.gov/sites/default/files/documents/1861/10272017_THAILAND_Country_Profile_REVISED.pdf
dc.identifier.urihttp://tdr.lib.ntu.edu.tw/jspui/handle/123456789/77023-
dc.description.abstract中華民國(臺灣)自1971年退出聯合國之後,一直受到中華人民共和國(中國)在國際場域上施予強大壓力。截至2020年7月止,中華民國(臺灣)僅剩15個邦交國,並與少數友好國家維持良好關係。中華民國(臺灣)政府開發援助是與友邦及友好國家維持關係的方法之一。本研究將透過案例分析中華民國(臺灣)政府開發援助透過財團法人國際合作發展基金會(國合會)在泰國進行援助,分析包含STP區隔—目標—定位、PESTLE環境分析、五力分析、SWOT強弱危機分析、產業結構、商業模式圖、Ansoff Matrix安索夫矩陣等。中華民國(臺灣)自1969年開始協助「泰王山地計畫」(泰國皇家計畫基金會前身),而國合會自2011年開始與泰國皇家計畫基金會進行合作,成效卓著。全球蔬果加工市場產值預計會從2017年的2,459.7億美元成長到2022年的3,460.5億美元。此外,電子商務預估在2021年會成長到4.88兆美元。中華民國(臺灣)在加工產品與電子商務方面具備專業,未來國合會與泰國皇家計畫基金會應在相關方面進一步合作,協助泰國皇家計畫基金會擴展。中華民國(臺灣)在外交上的國際能見度相對低,而泰國皇家計畫基金會係與泰國皇室有直接關係,亦對中華民國(臺灣)相對友善,中華民國(臺灣)應持續透過國合會協助泰國皇家計畫基金會。中華民國(臺灣)可藉此傳遞其頂尖能力與科技得以協助亞太地區戰略國家泰國。泰國皇家計畫基金會每年亦籌組數團至中華民國(臺灣),並進行農資材採購,對於中華民國(臺灣)廠商出口有助益。綜上所述,謹建議中華民國(臺灣)與泰國皇家計畫基金會之合作應持續辦理。zh_TW
dc.description.abstractNAME: Lawrence Chiao-Shan Lee
MONTH/YEAR:July, 2020
ADVISOR:Ruey-Shan Guo, Ph.D.
TITLE:Indirect Diplomatic Relations of the ROC (Taiwan) via the ODA (Official Development Assistance) – A Case Study of the TaiwanICDF’s Technical Assistance Projects in Thailand
Since the ROC (Taiwan) exited the United Nations in 1971 due to the pressure imposed by the PRC (China), the ROC (Taiwan) has merely 15 diplomatic allies left as of July 2020 and maintains relationships with friendly countries. The ROC (Taiwan) Official Development Assistance (ODA) is a means to maintain relations with diplomatic allies and friendly countries. In this work, a case study on the ROC (Taiwan) ODA via the TaiwanICDF in Thailand is analyzed through STP, PESTLE Analysis, Five Forces Analysis, SWOT Analysis, Industrial Structure, Business Model Canvas and Ansoff Matrix. The ROC (Taiwan) ODA began to assist Thailand’s Northern Highland Royal Project in 1969, and the TaiwanICDF has begun cooperating with the Royal Project Foundation (Thailand) since 2011. The global fruit and vegetable processing market is projected to grow at a CAGR of 7.1% from USD 245.97 billion in 2017 to reach USD 346.05 billion by 2022. In addition, e-commerce is also projected to grow to USD 4.88 trillion in 2021. The TaiwanICDF and the Royal Project Foundation (Thailand) should partner up in investing in processed food production and e-commerce since the TaiwanICDF can bring in Taiwan’s expertise in these two areas to help the Royal Project Foundation (Thailand) to grow.
Given that the ROC (Taiwan) has very limited diplomatic visibility in international arena, and the Royal Project Foundation (Thailand) is directly associated with Thai royalty and is relatively friendly to the ROC (Taiwan), it is initially suggested that the ROC (Taiwan) continues to assist the Royal Project Foundation (Thailand) through the TaiwanICDF. The reasons are as follows. First, the ROC (Taiwan) can send out a clear message that it is capable of helping a strategic country such as Thailand in the Asia-Pacific region, which translates into that the capabilities and technology of the ROC (Taiwan) are outstanding. Second, the Royal Project Foundation (Thailand) organizes multiple group visits to the ROC (Taiwan) yearly, and the organization does purchase agricultural products and materials from the ROC (Taiwan), benefiting the ROC (Taiwan) businesses in exports. To sum up, it is recommended that the cooperation between the ROC (Taiwan) and Royal Project Foundation (Thailand) should continue.
en
dc.description.provenanceMade available in DSpace on 2021-07-10T21:43:41Z (GMT). No. of bitstreams: 1
U0001-2107202023265500.pdf: 1727218 bytes, checksum: 5f668dfe6d7a02a8aa05c11ca62147e9 (MD5)
Previous issue date: 2020
en
dc.description.tableofcontentsTable of Contents
論文審定書 II
感言與誌謝 III
中文摘要 IV
Abstract VI
Table of Contents VIII
表目錄 X
圖目錄 XI
Chapter 1 Introduction 1
1.1 Background and Motivation 1
1.2 Objective of Study 2
1.3 Research Framework 4
Chapter 2 Literature Review 5
2.1 Segmentation, Targeting and Positioning 5
2.2 PESTLE Analysis 6
2.3 Five Forces Analysis 7
2.4 SWOT Analysis 8
2.5 Industrial Structure: Upstream, Midstream and Downstream 10
2.6 Business Model Canvas 11
2.7 Ansoff Matrix 12
Chapter 3 Strategic Positioning of the ROC (Taiwan) and its ODA (Official Development Assistance) 14
3.1 Political Status of the ROC (Taiwan) 14
3.1.1 Pre-1949 China 14
3.1.2 Post-1949: the PRC (China) vs. ROC (Taiwan) 16
3.1.3 Direct Diplomatic Relations 20
3.1.4 Indirect Diplomatic Relations 22
3.1.5 Cross-Strait Status Quo between the PRC (China) and ROC (Taiwan) 22
3.2 The ODA (Official Development Assistance) 24
3.2.1 Definition of the ODA by the OECD 24
3.2.2 Basic Legal Source of the ROC (Taiwan) ODA: International Cooperation and Development Act 24
3.2.3 Main Categories of the ROC (Taiwan) ODA 25
3.3 Segmentation, Targeting and Positioning of the ROC (Taiwan) ODA in Technical Assistance Implemented by the TaiwanICDF 27
Chapter 4 Case Study of the TaiwanICDF’s Technical Assistance Projects in Thailand 30
4.1 The ODA Received by Thailand 30
4.1.1 PESTLE Analysis 30
4.1.2 The ROC (Taiwan) ODA via the TaiwanICDF in Thailand 31
4.1.3 Major ODA Donors in Thailand 32
4.1.4 Comparison of the ROC (Taiwan) ODA via the TaiwanICDF and Major Donors in Thailand 34
4.2 The Bridge to Indirect Diplomatic Relations between the ROC (Taiwan) and Thailand 35
4.2.1 Collaboration between the TaiwanICDF and Royal Project Foundation (Thailand) 35
4.2.2 The TaiwanICDF’s Role as the ROC (Taiwan) ODA Executing Agency 38
4.3 Assessment on the TaiwanICDF’s Technical Assistance Projects at the Royal Project Foundation (Thailand) 38
4.3.1 The TaiwanICDF’s Technical Assistance Project (2014-2015) at the Royal Project Foundation (Thailand): Pathology Prevention and Control of Citrus and Passion Fruit Project 38
4.3.2 Five Forces Analysis for Agriculture Sector in Thailand 41
4.3.3 SWOT Analysis 44
4.3.4 Passion Fruit Industrial Structure: Upstream, Midstream and Downstream for the Royal Project Foundation (Thailand): Seedling-Produces-Processed Products 48
4.3.5 Business Model Canvas for the Royal Project Foundation (Thailand) 49
4.3.6 Ansoff Matrix: Evaluating Collaboration Outcome and Identifying Future Possibilities between the TaiwanICDF and Royal Project Foundation (Thailand) 52
4.4 Challenges 54
Chapter 5 Conclusions and Recommendations 56
5.1 Conclusions 56
5.2 Recommendations 57
References 61
 
表目錄
Table3-1: Timeline of China's Modern History 15
Table3-2: The ROC (Taiwan) Overseas Representative Office Names Forced to Change under Pressure from the PRC (China) 23
Table4-1: Brief History of Japan Official Development Assistance (ODA) for Thailand 33
Table4-2: Phases of the ROC (Taiwan) ODA via the Taiwan ICDF in Thailand 36
Table4-3: Virus-free Passion Fruit Seedling Production Released and Extension 40













圖目錄
Figure1-1: Research Framework 4
Figure3-1: Number of Countries Recognizing the PRC (China) vs. ROC (Taiwan) 20
Figure3-2: The ROC (Taiwan)’s Current 15 Diplomatic Ties after Solomon Islands and Kiribatis’ Departures 21
Figure3-3: Distribution of the ODA from the MOFA in 2017 26
Figure3-4: Segmentation, Targeting and Positioning (STP) 29
Figure4-1: PESTLE Analysis 31
Figure4-2: Agriculture Overview in Thailand as of 2007 42
Figure4-3: Five Forces Analysis-Agriculture Sector in Thailand 43
Figure4-4: SWOT Analysis-the TaiwanICDF 46
Figure4-5: SWOT Analysis-the Royal Project Foundation (Thailand) 47
Figure4-6: Passion Fruit Industrial Structure-Upstream, Midstream and Downstream for the Royal Project Foundation (Thailand) 49
Figure4-7: Business Model Canvas for the Royal Project Foundation (Thailand) 51
Figure4-8: Ansoff Matrix for Evaluating Collaboration Outcome and Identifying Future Possibilities between the TaiwanICDF and Royal Project Foundation (Thailand) 54
dc.language.isoen
dc.subject政府開發援助zh_TW
dc.subjectAnsoff Matrix安索夫矩陣zh_TW
dc.subject商業模式圖zh_TW
dc.subject產業結構zh_TW
dc.subjectSWOT強弱危機分析zh_TW
dc.subject五力分析zh_TW
dc.subjectPESTLE環境分析zh_TW
dc.subjectSTP區隔—目標—定位zh_TW
dc.subjectAnsoff Matrixen
dc.subjectODAen
dc.subjectSTPen
dc.subjectPESTLE Analysisen
dc.subjectFive Forces Analysisen
dc.subjectSWOT Analysisen
dc.subjectIndustrial Structureen
dc.subjectBusiness Model Canvasen
dc.title中華民國(臺灣)透過政府開發援助進行非正式外交–
以國合會泰國援助計畫為案例
zh_TW
dc.titleIndirect Diplomatic Relations of the ROC (Taiwan) via the ODA (Official Development Assistance) – A Case Study of the TaiwanICDF’s Technical Assistance Projects in Thailanden
dc.typeThesis
dc.date.schoolyear108-2
dc.description.degree碩士
dc.contributor.oralexamcommittee陳家麟(Chia-Lin Chen),許文馨(Audrey Wen-hsin Hsu)
dc.subject.keyword政府開發援助,STP區隔—目標—定位,PESTLE環境分析,五力分析,SWOT強弱危機分析,產業結構,商業模式圖,Ansoff Matrix安索夫矩陣,zh_TW
dc.subject.keywordODA,STP,PESTLE Analysis,Five Forces Analysis,SWOT Analysis,Industrial Structure,Business Model Canvas,Ansoff Matrix,en
dc.relation.page62
dc.identifier.doi10.6342/NTU202001714
dc.rights.note未授權
dc.date.accepted2020-07-30
dc.contributor.author-college管理學院zh_TW
dc.contributor.author-dept企業管理碩士專班zh_TW
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