Please use this identifier to cite or link to this item:
Business Strategies of Railway Museums
Taipei Railway Workshop,Railway Museum,Dynamic Preservation,Immersive Exhibition,Minimum Viable Product,Experience Economy,
|Publication Year :||2019|
Diverse railway cultures have begun to take shape in the wake of railways’ emergence. These cultures, through the passage of time, gradually develop into the earliest railway museums, influenced by the birth of concepts of modern museums. This “railways - railway cultures - exhibitions - railway museums” concept requires approximately half a century to develop. Railway museums that are born in this context naturally operate around the main themes of preserving and exhibiting the most critical transportation service, and various cultures of the railway system.
Some of these railway museums resort to dynamic ways to preserve railway rolling stock or other railway facilities that have historic significance, aiming to recreate the historical scenes of railway transportation. These museums have also made use of the “Minimum Viable Product” technique to increasingly expand their scope of exhibitions. To enrich the content of such exhibitions, many railway museums have employed various ways to publicize their “work behind the scenes,” for example giving visitors access to previously restricted areas for authorized personnel, or encouraging them to explore railways in the collections store. In terms of marketing strategies, railway museums also design experience activities to attract public participation and create immersive exhibitions replete with railway vibes. In a sense, railway museums certainly act as a media outlet for railway operators.
The Ministry of Culture (R.O.C.) is planning to transform the Taipei Railway Workshop (TRW) into a national railway museum in Taiwan recently. Therefore, to facilitate this transformation against the backdrop of that undertaken by our foreign national railway counterparts, the author has conducted field trips to learn about the management and advertising strategies of railway museums in England, Germany, and Japan. This study will then analyze their business models, characteristics, as well as advantages and disadvantages. It is hoped that, based on these cases and a study of the current situations of the TRW, this study can incorporate the management and advertising tactics being adopted internationally, in order to suggest feasible models for the transformation of the TRW to new National Railway Museum to follow.
|Appears in Collections:||商學研究所|
Files in This Item:
|7.84 MB||Adobe PDF|
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.