汽車保養維修增值服務平台發展策略之研究 —以T公司為例

Abstract

本研究在文獻探討之中，討論了國內外汽車售後服務市場的研究現況分析及臺灣、大陸汽車售後增值服務市場未來發展趨勢，並以商業模式及客戶價值主張理論為基礎，來探討T個案公司之發展策略，並做出T個案公司未來發展策略的研究總結及建議。 本研究對T個案公司現有汽車配套措施的現況及所存在的風險，做出識別與評估，給出風險的解決策略，從而為T個案公司的長遠穩健發展決策提供客觀的參考，並由此推動T個案公司汽車售後服務市場的建構和發展。其主要的研究方向包括：初步確定以龐大的汽車市場容量為基礎，建立O2O線上線下整合式商業模式的研發、製造專業汽車售後及維修零組件；依據汽車保養維修市場的特點，整合企業的技術特色，採用互聯網+的方式，從事汽車保養維修業務。探討企業發展的最佳方案和途徑，並制定具體的商業模式分析以及可行性分析，為T個案公司未來建立永續發展商業模式提供參考。

In the literature discussion, this paper discusses the research status of domestic and international automobile after-sales service market and the future development trend of Taiwan and mainland automobile after-sales value-added service market, and discusses T case company based on business model and customer value proposition theory. The company's development strategy and the research summary and recommendations for the future development strategy of the T case company. This study identifies and evaluates the current status of existing vehicle supporting measures and the risks existing in the T case company, and provides a risk resolution strategy to provide an objective reference for the long-term stable development decision of the T case company. This promotes the construction and development of the T-case company's automotive after-sales service market. Its main research directions include: preliminary determination based on the huge automotive market capacity, the establishment of O2O online and offline integrated business model research and development,the manufacturing professional automotive after-sales and maintenance components; according to the characteristics of the car maintenance and repair market, the integration of enterprises Technical features, using the Internet + way, engaged in car maintenance and repair business. This study explore the best solutions and the ways of enterprise development, and formulating the specific business model analysis and the feasibility analysis, and providing the reference for the T-case companies to establish a sustainable business model in the future.