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http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/74699| Title: | 中小型家族企業轉型策略之探討 - 以一家台灣佛具刺繡用品製造公司為例 A Business Transformation Strategy for a Small Family Business - Based on a Religious Embroidery Manufacturing Company in Taiwan |
| Authors: | James Tsai 蔡和杰 |
| Advisor: | 陳立宗(Louis Chen) |
| Co-Advisor: | 陳家麟(Chialin Chen) |
| Keyword: | 企業變革,組織轉型,策略性轉型,策略轉折點,策略重生,企業改造,宗教事業,文化事業, Organizational Change,Organizational Transformation,Strategic Transformation,Strategic Inflection Points,Regenerating Strategy,Business Reengineering,Religious Business,Culture Business, |
| Publication Year : | 2020 |
| Degree: | 碩士 |
| Abstract: | This thesis is the elaboration of a business transformation plan for sustaining growth of a small family business whom specializes in the manufacturing of religious garment products in Taiwan. This thesis proposes, on a macro and strategic level, a business transformation strategy for the company to sustain growth and success by utilizing the 6 key components framework by Grove. The business transformation, product transformation, market transformation, horizontal/vertical integration, operation transformation, and diversification are used to analyze the case company’s potential opportunities for change. Based on the framework, the author will propose a strategic transformation plan that the author believes will critically revamp the company’s competitive strength and guide the company into sustainability and growth. |
| URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/74699 |
| DOI: | 10.6342/NTU202000047 |
| Fulltext Rights: | 有償授權 |
| Appears in Collections: | 管理學院企業管理專班(Global MBA) |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| ntu-109-1.pdf Restricted Access | 4.46 MB | Adobe PDF |
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