在烏拉圭開第一家珍珠奶茶店

Abstract

Whilst Bubble Tea enjoys an incredible amount of popularity in Taiwan, accompanied with a recent internationalization of just not its tea drink, but Taiwanese culture as a whole, there’s still plenty of markets where it hasn’t touched shore, Uruguay being one of them. In attempts to understand why, this Business Plan provides some insight on the South American country, its market and how there’s a potential niche for this kind of business venture. It also details how the entrepreneurship could be done and what to expect from it in terms of economic gains.