請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/74683完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 曹承礎(Seng-Cho Chou) | |
| dc.contributor.author | Manuel Alejandro Rodriguez | en |
| dc.contributor.author | 羅曼爾 | zh_TW |
| dc.date.accessioned | 2021-06-17T09:05:58Z | - |
| dc.date.available | 2021-02-20 | |
| dc.date.copyright | 2021-02-20 | |
| dc.date.issued | 2021 | |
| dc.date.submitted | 2021-02-05 | |
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Pit-cnt superó los 400.000 afiliados; preparan el congreso. Diario EL PAIS Uruguay. https://www.elpais.com.uy/informacion/pit-cnt-supero-afiliados-preparan-congreso.html?__cf_chl_jschl_tk__=0e7592da1a8d49b6004ce3d492cbb93cbc4274ac-1609749020-0-AYdU-DIfzY468Qg__CK1AQT038xUeXapa9-Fki0inh8RDeyTqRd1XPgeqjXBAGJGRQODTFcpBqZYYXDgKe12qpMHyR7fZAG ElPais. (2015, September 18). Las islas de los shoppings, UN Iman para los bolsillos mas impulsivos. Diario EL PAIS Uruguay. https://www.elpais.com.uy/el-empresario/islas-shoppings-iman-bolsillos-impulsivos.html ElPais. (2017, December 11). Los jóvenes, Su insatisfacción económica Y la emigración. Diario EL PAIS Uruguay. https://negocios.elpais.com.uy/jovenes-insatisfaccion-economica-emigracion.html GDP per capita (current US$) - Uruguay, Chile. (n.d.). World Bank Open Data | Data. https://data.worldbank.org/indicator/NY.GDP.PCAP.CD?end=2019 locations=UY-CL start=1960 view=chart Hector Villaverde. (2018, January). Defensa del consumidor en Uruguay: contextualización histórica, legislación e instituciones públicas y sociales. Bibliothek der Friedrich-Ebert-Stiftung. https://library.fes.de/pdf-files/bueros/chile/05456.pdf Internet penetration in Uruguay. (2020, December 16). Statista. https://www.statista.com/statistics/1055533/internet-penetration-uruguay/ La estratificación social en Uruguay: Aplicación de Una técnica de estratificación para la investigación social aplicada. (2007, January 1). ResearchGate. https://www.researchgate.net/publication/298809880_La_estratificacion_social_en_Uruguay_aplicacion_de_una_tecnica_de_estratificacion_para_la_investigacion_social_aplicada Los funcionarios publicos en Uruguay: ¿Cuántos son Y Que proponen los candidatos presidenciales al respecto? (2019, September 19). Teledoce.com. https://www.teledoce.com/telemundo/nacionales/los-funcionarios-publicos-en-uruguay-cuantos-son-y-que-proponen-los-candidatos-presidenciales-al-respecto/ Nuevocentro abriría en octubre (la llave de UN local de 50 mts no Baja de US$ 130 mil). (n.d.). InfoNegocios Uruguay. https://infonegocios.biz/nota-principal/nuevocentro-abriria-en-octubre-la-llave-de-un-local-de-50-mts-no-baja-de-us-130-mil?fbclid=IwAR1cQio4n36ONmk5BQqYkRkU_W2KZyh-q2SWr-m1h28Tz-ol2yTYHt-kFPI Organización Internacional para las Migraciones. (2011). Perfil Migratorio de Uruguay. OIM. https://robuenosaires.iom.int/sites/default/files/publicaciones/Perfil-Migratorio-de-Uruguay.pdf Report: Uruguay has Latin America's oldest population. (2016, September 21). San Diego Union-Tribune en Español. https://www.sandiegouniontribune.com/en-espanol/sdhoy-report-uruguay-has-latin-americas-oldest-2016apr06-story.html Simon, Aalbers. (2020). The Capacity to Combat Corruption (CCC) Index. Americas Quarterly. https://www.americasquarterly.org/wp-content/uploads/2020/06/2020_CCC_Report.pdf Uruguay - gross domestic product (GDP) growth rate 2025 | Statista. (2020, October 12). Statista. https://www.statista.com/statistics/439863/gross-domestic-product-gdp-growth-rate-in-uruguay/ Uruguay - inflation rate 2025 | Statista. (2020, October 12). Statista. https://www.statista.com/statistics/439876/inflation-rate-in-uruguay/ Uruguay - Staff concluding statement of the 2019 article IV mission. (2019, December 17). IMF. https://www.imf.org/en/News/Articles/2019/12/17/mcs12172019-uruguay-staff-concluding-statement-of-the-2019-article-iv-mission Uruguay 2019 crime safety report. (n.d.). OSAC. https://www.osac.gov/Country/Uruguay/Content/Detail/Report/e6e26a6e-22be-40f4-8e5d-15f4aec2fefb Uruguay climate: Average weather, temperature, precipitation, best time. (n.d.). Climates to Travel - world climate guide. https://www.climatestotravel.com/climate/uruguay Uruguay Robo con agravantes, 2003-2020 - knoema.com. (2019, November 29). Knoema. https://knoema.es/atlas/Uruguay/Robo-con-agravantes Uruguay, líder en energías renovables - Noticias. (n.d.). XXI. https://www.uruguayxxi.gub.uy/es/noticias/articulo/uruguay-lider-en-energias-renovables/ Uruguay. (2017, April 12). UNESCO UIS. https://uis.unesco.org/en/country/uy?theme=education-and-literacy Uruguay. (2020, February 28). Freedom House. https://freedomhouse.org/country/uruguay/freedom-world/2020 Uruguay. (n.d.). International IDEA. https://www.idea.int/data-tools/country-view/296/40 World Bank. (n.d.). Overview. https://www.worldbank.org/en/country/uruguay/overview World Economic Forum. (2018). The Global Competitiveness Index 2017-2018 edition. https://www3.weforum.org/docs/GCR2017-2018/03CountryProfiles/Standalone2-pagerprofiles/WEF_GCI_2017_2018_Profile_Uruguay.pdf ¿Que pais es el verdadero Rey del mate: Argentina, Paraguay o Uruguay? (2017, November 30). BBC News Mundo. https://www.bbc.com/mundo/noticias-america-latina-42138588 | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/74683 | - |
| dc.description.abstract | Whilst Bubble Tea enjoys an incredible amount of popularity in Taiwan, accompanied with a recent internationalization of just not its tea drink, but Taiwanese culture as a whole, there’s still plenty of markets where it hasn’t touched shore, Uruguay being one of them. In attempts to understand why, this Business Plan provides some insight on the South American country, its market and how there’s a potential niche for this kind of business venture. It also details how the entrepreneurship could be done and what to expect from it in terms of economic gains. | zh_TW |
| dc.description.provenance | Made available in DSpace on 2021-06-17T09:05:58Z (GMT). No. of bitstreams: 1 U0001-0102202117083200.pdf: 1494869 bytes, checksum: 8ca98d226c452725abdf7537b2620c30 (MD5) Previous issue date: 2021 | en |
| dc.description.tableofcontents | Abstract i Table of contents ii List of figures v List of tables vii 1. Executive Summary 1 2. Business Description, Mission and Vision 2 2.1. Vision 2 2.2. Mission 2 2.3. Business Model Canvas 2 3. Market Analysis 6 3.1. Pestel Analysis 7 3.1.1. Political. 7 3.1.2. Economic. 10 3.1.3. Social 12 3.1.4. Technological 14 3.1.5. Environmental 16 3.1.6. Legal 17 3.2. 5 Forces 19 3.3. Segmentation 21 3.4. Surveying 22 3.4.1. Model. 22 3.4.2. Results. 23 4. Marketing Plan 42 4.1. Situation analysis 43 4.2. Competition analysis. 44 4.3. Swot. 45 4.4. Product, Price, Place and Promotion 49 4.4.1. Product. 49 4.4.2. Price. 51 4.4.3. Place. 52 4.4.4. Promotion. 54 5. Operations Management 56 5.1. Organizational structure 56 5.2. Product Cycle 58 6. Financial Projections 59 6.1. Cost structure 60 6.1.1. Fixed costs. 60 6.1.2. Variable costs. 62 6.1.3. Capital expenditure. 64 6.2. Incremental Earnings 66 6.3. Free Cash Flows 69 7. Action Plan, Conclusion 78 7.1. Action Plan 78 7.2. Conclusion 79 References 80 | |
| dc.language.iso | en | |
| dc.subject | Bubble Tea | en |
| dc.subject | Uruguay | en |
| dc.title | 在烏拉圭開第一家珍珠奶茶店 | zh_TW |
| dc.title | Opening the First Bubble Tea Store in Uruguay | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 109-1 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 盧信銘(Hsin-Min Lu),謝冠雄(Edward Hsieh) | |
| dc.subject.keyword | Bubble Tea,Uruguay, | en |
| dc.relation.page | 84 | |
| dc.identifier.doi | 10.6342/NTU202100338 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2021-02-07 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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|---|---|---|---|
| U0001-0102202117083200.pdf 未授權公開取用 | 1.46 MB | Adobe PDF |
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