高級商務華語教材設計：以展會及授權為例

Abstract

隨著學習華語人口的增加，華語學習教材也越趨多元，市面上已出現觀光華語、法律華語、商務華語等以達成各種學習目的而設計之華語教材，但比起一般性的華語教材，應用性的華語教材在主題及內容之質量及深度廣度仍有許多可努力之空間。 在台灣，市面上易取得的商務華語教材僅有《遠東商務華語一~三》、《各行各業說中文1、2》及《商業華語600句》等三種。本文先歸納華語教材及商務華語教材之重要編寫理論及原則，並針對華人獨特的商務文化進一步討論。再分析目前所見之三種商務華語教材內容及其優缺。最後根據商務教材編寫理論及原則，融入筆者從事國際展會之經驗，參考著作權（IP）授權產業實務，編寫接近真實商務活動之商務華語教材，並以形式豐富、設計有趣的練習活動，協助學習者強化該課所學知識，並藉由模擬真實商業環境或實際參與商務活動之任務，使課堂所學能順利過渡至課堂外的商務交際之中。筆者文中所編之教材內容，著重商務華語教材之實用性與交際性，期未來能持續研發具體有益於國際商務之華語教材。

As the number of Chinese learners increases, related learning and teaching materials have become more diverse. As a result, there are specialized teaching materials for travel Chinese, legal Chinese, and business Chinese, among others. However, compared to general Chinese teaching resources, materials designed and written for specific topics remain short in quantity and quality. In Taiwan, there are only three readily available resources for business Chinese: Far East Business Chinese I-III, Advanced Business Chinese 1 & 2, and Situational Chinese: Business and Business Travel. Thus, this thesis first undertakes a literature review regarding writing theory and principles for business Chinese teaching materials, and serves to examine the various Chinese business cultures. The thesis then analyzes the three business Chinese teaching materials mentioned above, highlighting their strengths and weaknesses. Next, it designs business Chinese teaching materials with two full lessons that cover the topics of trade shows and authorization, respectively. Note that these two lessons are written based on real experiences from IP authorization and the author’s work experience in the trade show industry. More specifically, by integrating real experiences into business Chinese teaching materials, the lessons create a scenario similar to the actual business world. This, together with interesting and diversified practice lessons and exercises, will enhance student learning. Students will be able to use what they learn in real business environments. To sum up, this thesis aims to present business Chinese teaching materials that are not only useful, but that also improve students’ communication skills.