Please use this identifier to cite or link to this item:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/73691
Title: | ADHD認知訓練在台灣的推動與拓展計畫 The Tentive Taiwan Expansion Project: Cognitive Training for ADHD |
Authors: | Forest Stern 沈巍林 |
Advisor: | 陳彥豪(Yen-Hau Chen) |
Keyword: | 注意力不足過動症,認知訓練, ADHD,Cognitive Training, |
Publication Year : | 2019 |
Degree: | 碩士 |
Abstract: | This paper presents a business plan for the expansion of Tentive, an Israeli company that specializes in using cognitive training for the treatment of ADHD (Attention Deficit Hyperactivity Disorder) to the market in Taiwan. The paper begins with a discussion of the state of ADHD in Taiwan, in an attempt to dissect and understand the local market and its needs. Following that, it presents Tentive, their operations in their home country of Israel, and their service which is unique to the market in Taiwan. Lastly, a plan is laid out for Tentive’s market entry and expansion into Taiwan. The plan puts emphasis on gradual, low-risk progression into the market that accentuates the creation of trust and word-of-mouth with local clients and partners, without reliance on any major initial investments. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/73691 |
DOI: | 10.6342/NTU201903973 |
Fulltext Rights: | 有償授權 |
Appears in Collections: | 管理學院企業管理專班(Global MBA) |
Files in This Item:
File | Size | Format | |
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ntu-108-1.pdf Restricted Access | 2.03 MB | Adobe PDF |
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