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http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/73691
標題: | ADHD認知訓練在台灣的推動與拓展計畫 The Tentive Taiwan Expansion Project: Cognitive Training for ADHD |
作者: | Forest Stern 沈巍林 |
指導教授: | 陳彥豪(Yen-Hau Chen) |
共同指導教授: | 余峻瑜(Jiun-Yu Yu) |
關鍵字: | 注意力不足過動症,認知訓練, ADHD,Cognitive Training, |
出版年 : | 2019 |
學位: | 碩士 |
摘要: | This paper presents a business plan for the expansion of Tentive, an Israeli company that specializes in using cognitive training for the treatment of ADHD (Attention Deficit Hyperactivity Disorder) to the market in Taiwan. The paper begins with a discussion of the state of ADHD in Taiwan, in an attempt to dissect and understand the local market and its needs. Following that, it presents Tentive, their operations in their home country of Israel, and their service which is unique to the market in Taiwan. Lastly, a plan is laid out for Tentive’s market entry and expansion into Taiwan. The plan puts emphasis on gradual, low-risk progression into the market that accentuates the creation of trust and word-of-mouth with local clients and partners, without reliance on any major initial investments. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/73691 |
DOI: | 10.6342/NTU201903973 |
全文授權: | 有償授權 |
顯示於系所單位: | 管理學院企業管理專班(Global MBA) |
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ntu-108-1.pdf 目前未授權公開取用 | 2.03 MB | Adobe PDF |
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