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http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/73667
Title: | 臺灣視力保健法規與家長視力衛教市場調查的推廣與分析 An Analysis of Taiwanese Optic Care Regulations and the Potential Improvements of the Eye Care System via Market Research and Increased Parental Healthcare Education |
Authors: | Kai-Yun Cheng 鄭凱勻 |
Advisor: | 楊曙榮(Shu-Jung Sunny Yang) |
Keyword: | pediatric eye care,Taiwanese eyecare regulations,surveys,interviews,managerial suggestions, |
Publication Year : | 2019 |
Degree: | 碩士 |
Abstract: | This study’s primary goal was to understand the current status of pediatric eye care in Taiwan and to discuss whether or not there is room for improvement regarding governmental regulations and managerial insights at the clinic where this study’s research took place. According to the Ministry of Health and Welfare of the Republic of China (MOHW), an optic exam will be held once a year in all elementary schools and all students are required to participate in the vision check. In understanding the current pediatric eye care system, this study conducted interviews with three ophthalmologists and two optometrists. The main topics of the interviews were to focus on the goals of annual optic exams and to understand the logic behind the government policies. The study also discussed the tension between ophthalmologists and optometrists in Taiwan due to government regulations. The data from the clinic has shown that 52.3% of the patients have critical visual conditions that require mandatory check-ups; however, not all of them went to a follow-up appointment. The data also showed there are children who are in need of glasses but have no record of acquiring a pair from the clinic. Since all the decisions were made by the parents, the study focused on analyzing the influential factors that determine both the parents’ behavior and their perceptions of the eye care system among the 52.3% of individuals neglecting proper eye care - the targeted group. The study then designed questionnaire questions based on the four factors summarized from interview comments and feedback from ophthalmologists. The study evaluated the parents’ answers from the questionnaires question and hypothesized some suggestions for future government policies and possible managerial changes at the clinic in order to improve the current eye care system. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/73667 |
DOI: | 10.6342/NTU201903952 |
Fulltext Rights: | 有償授權 |
Appears in Collections: | 管理學院企業管理專班(Global MBA) |
Files in This Item:
File | Size | Format | |
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ntu-108-1.pdf Restricted Access | 5.2 MB | Adobe PDF |
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