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Title: | 愛舞英語學院商業計畫書 iDance English School Business Plan |
Authors: | Hsuan-Pei Ho 何宣霈 |
Advisor: | 陳家麟(Chia-Lin Chen) |
Keyword: | 教育,補習班,英語,舞蹈,經營策略, Education,Cram School,English,Dancing,Business Strategy, |
Publication Year : | 2019 |
Degree: | 碩士 |
Abstract: | 教育,在一個孩童的成長過程中,一直是家長最在意的一塊,他們願意投入大量的資源訓練孩童。由於華人社會非常注重教育,也衍伸了許多周邊市場的產品及服務。而一項在華人社會最為普遍的教育服務,就是每一位孩童從幼稚園道高中都有可能接觸的補習班文化。
補習班文化之所以在現今的臺灣社會持續的擴張,有一部分的原因必須歸咎於臺灣的升學環境、就業環境,以及生活環境。舉個例子來說,多數的升學制度主要是看學科的成績,或是孩童是否有特殊才藝殊榮。為了讓孩童們更有競爭力,不要輸在起跑點,多數孩童們從小就要補習,學英文,補數學及其它科目。也因為這樣的需求,學校附近的補習班一家接著一家開。家長們,也由於多數是雙薪家庭,平日都要上班,因此也必須考慮到孩童(主要以國小)下課後照顧以及寫作業的問題,因此,類似安親班的補習班也變成解決這些家長剛性需求上問題的解藥。 當我們在思考補習班、學校、升學制度,以及就業環境所延伸出來的教育問題時,很多時候,我們必須好好思考『教育』真正的目的是什麼,才不會亂花錢,亂學習,結果教出來的人文品格,專業知識,一項都不及格。 本論文作者,同時也是一位大學教育工作者,發現市場上有家長們會更注重孩童人格,健康,以及才藝上的發展,因此,計畫成立一所『愛舞英語學院』,來建立孩童「信心」這一塊領域上的發展。『愛舞英語學院』是一間結合全英語教學的英語與舞蹈補習班。我們希望透過最專業的師資、 空間,及教學內容來帶領孩童們成為更有自信的明日之星。有別於多數只注重升學及成績的補習班,『愛舞英語學院』將會以差異化的模式,搭配S.T.E.P 線上及線下的經營策略,來讓孩童更有自信,並同時推廣舞蹈,讓更多孩童,家長,以及成人們了解跳舞的快樂以及健康的生活方式。本學院將以台中市為出發點,重新打造一個空間,同時提供專業孩童英語 & 舞蹈訓練。除了可以節省家長接送的時間,解決孩童做作業的剛性需求,最重要的,讓孩童們可以更有自信的講英文,表演,以及透過舞蹈的訓練,讓他們變得更快樂、更健康,也更美麗。 Education, particularly in Chinese culture, has always been an area where parents are very concerned about and are willing to invest for kids to learn. This education culture has created many business opportunities in terms of educational products and educational services, and one particular service that is very common in Taiwan is the cram school. Cram school, or cram school culture, is almost a must-participated activity during Taiwanese student's growth, thanks to Taiwan's education system, job market, and lifestyle. For example, the majority of Taiwan's educational system of advancing to a higher school depends on academic grades in a particular subject, or achievement in extracurricular activities. In order to stay competitive and advantageous, many students have to attend crams school or private tutoring after classes to improve their English, math, or other academic subjects. Due to these demands, more and more cram schools have opened on the street. Most parents in Taiwan have to work during the day, and therefore, sending their kids to cram school or after school caring is almost necessary if they get off the school early. By sending their kids to cram school, parents do not need to worry about after school caring and homework, because these cram school teachers would take care of the work to make sure the kids are safe and have completed their homework for the day before going home. As a result, 'cram school' becomes the solution for parents' needs for their children. When we think about cram school, the education system, job market, lifestyle, and many problems caused by these social phenomena, sometimes we have to pause, and rethink about what is the true meaning of 'education,' so that we will not waste money, or spend money educate someone who ends up learning nothing, low proper manner, and unnecessary professional skill. As a college educator, we believe there are a market and a need where parents would rather focus on talent, health, and character development for the children. Therefore, this business plan will explore the possibility of 'iDance English School,' where we will focus on bringing 'Confidence' to the kids while fulfilling parents' need on the three developments mentioned above. 'iDance English School' will focus on combining the education of dancing and English Speaking/Acting. Through our professional line up of teachers and curriculums, our value proposition is 'confidence,' and our goal is to train kids to become the star of tomorrow. With our S.T.E.P online and off-line business approach, we want to make our kids confident, and at the same time promote the fun and healthy lifestyle of dancing to kids, adults, and parents. In order to do so, we will re-design a space suitable for providing both English, theatre, and dance training under the right government policy for education. In this space, parents can save time sending their kids to learn in one location, and kids will learn how to become more confident and healthier through our program. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/73413 |
DOI: | 10.6342/NTU201900800 |
Fulltext Rights: | 有償授權 |
Appears in Collections: | 創業創新管理碩士在職專班(EiMBA) |
Files in This Item:
File | Size | Format | |
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ntu-108-1.pdf Restricted Access | 4.64 MB | Adobe PDF |
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